Workshop | Planet Centric Impact Mapping As designers, we are part of creating or redesigning products and services for real people, that will experience them. Even if we don´t think about it, each decision we make will affect someone, and too often we have a narrow perspective on who that someone is. In this workshop, you will learn more about the unintended consequences of design, and who it is important to reflect on the unintended consequences of design for people, society and the planet. So, how do we become more aware of the potential and the power within each decision? Using a real project case, and split into groups, Idun Aune and Emily Lin will introduce some concrete tools on how to investigate the impact, positive or negative, of your concept. They will then teach you how to build impact strategies to address these impacts; either to reduce negative ones or enhance positive ones. By the end of the workshop, you will be more aware of, and equipped to take responsibility for what you create, and control how you use design.

1. 23/10/20
SDGC Embracing Change
Planet Centric
Impact Mapping

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Idun Aune
Senior Service Designer
Emily Lin
Senior Service Designer
HELLO!

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Idean is a global
collective of thinkers,
storytellers, and
makers aligned to one
purpose: to challenge
what’s possible.
4k+ 20
22 700+
Projects delivered Years of experience
Studios People

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Design is a superpower!

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Goal of the session
Become conscious of the
responsibility we have when
creating new products or services.
Learn a way to investigate and
address the impact of our work.

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Agenda
1. Introduction to Planet Centric Design
2. Introducing the case and groups
3. Identifying the impact
4. Creating impact strategies
5. Redesigning the concept
6. Sharing and reflection
2
hours
Plenary
Plenary
Breakout room
Breakout room
Breakout room
Plenary

7. Do we need to
change?

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Legislation and
governance are
changing
Competitive playground
is changing
Customer values and
beliefs are changing
Our climate is
changing

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The next level of
disruption comes
through another
paradigm shift
The shift is
about purpose
and sustainable
wellbeing

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Product focus User focus Planet focus

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xx%
Our impact as creators
of the environmental
impact is determined
in the design phase
?

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80%
Our impact as creators
of the environmental
impact is determined
in the design phase
!

13. What is Planet
Centric Design?

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Planet Centric Design addresses
the unintended consequences of
design by putting humanity and
planet needs in the center of every
conversation.
Our definition

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Our innovation model
Feasible
ViableDesirable
Impact
Innovation

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How might we cater to societal needs?
How might we empower people to make good choices?
How might we reduce the use of resources?
What we mean by impact
Global governance
Ecology
People
Society
Planet
Infrastructure, community
Culture, values and beliefs
Needs
Behaviours

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- Planet: Using existing
resources
- Society: Disruption of the
hospitality sector
- People: User experience,
new income sources
People
Society
Planet
Global governance
Ecology
Infrastructure, community
Culture, values and beliefs
Needs
Behaviours

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- Planet: Increasing tourism in
remote places
- Society: Disruption to the real
estate and rental market
- People: Harder to live in big
cities
Unintendedconsequences

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Outside-in perspectiveInside-out perspective

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- New digital services
- Covid-guidance
- Staycation

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Our approach to Planet Centricity
Circular
Exploring new circular business
models to eliminate the concept of
waste.
Systemic
Diversity in perspectives to
understand relationships
between external forces and
societal needs
Futuristic
Imagining possible futures and
assessing both short and long
term impacts and benefits
Behavioral
Understanding how behavioural design
can help people make sustainable
choices
Sustainable
Find a balance between human and
societal needs in the use of
resources and methods

22. Group activity

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Our focus now
● Discovering the case
● Identifying the impact
● Creating impact strategies
● Redesigning the concept
60
min

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Breakout groups
Group 1 Group 2 Group 3 Group 4
We will be working in four groups:

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Tools for the workshop
We are using the whiteboard
tool MIRO to collaborate
virtually together.
You can find the link in the chat and open it
in your browser.

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Workshop rules
● Please join in with sound and
camera if you can
● Use a “yes, and..” approach to
build on ideas
● Allow everyone's voice to be hard

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Welcome back!

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Sharing and reflection
Present the three impact
areas your group focused
on, and what strategies and
ideas you created from
them.
What did you learn from this exercise?
How can you apply this in your work?
10
minutes

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How to get started
1. Build purpose in the core
2. Introduce planet and society as stakeholders
3. Learn about your place in the ecosystem
4. Measure what matters
5. Share and collaborate with others
6. Take time to ask: should we do this?

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Adding planetary
stakeholders
Reflecting on
inclusive design
Reframing project
scope
https://cardsforhumanity.idean.com/
Some tools to get started

31. HiveInitiative.org/participate
Join a network to learn and share

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Summary
We are all responsible
for the unintended
consequences of our
design.
It is up to us to use
this power to create a
better tomorrow.

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Idun Aune
Senior Service Designer
idun.aune@idean.com
Thanks for joining!
Reach out if you want some of
these tools.
Emily Lin
Senior Service Designer
emily.lin@idean.com