Presentation prepared for the Whangarei digital enablement training event. it summarises the responses from Northland businesses who had completed the digital journey assessment (www.digitaljourney.co.nz). It makes recommendations on the products and services that businesses may wish to consider as part of their digital journey.

1. Digital Journey

2. Welcome
• Stuart Dillon-Roberts
Stuart@digitaloffice.co.nz
Not for profit, governed charitable trust.

3. Today’s Business
Today we see:
• Businesses operating out of their front room,
• Orders arriving in the middle of the night.
• Business owners checking how their business is performing when
they’re away from the office or even whilst sitting on the beach
• Businesses doing GST returns in 2 mins
• New customers from across the world

5. Going online can save $s
Savings:
• Reducing your phone line costs and make cheaper ongoing phone
calls.
• Saving money by using an online IT service with no need to buy a
physical server.
• Using software month by month without the need to pay high
upfront costs
• Reducing costs to travel
• Saving on print costs

6. But how?
So how do we start? What do we do? What tools can we use?
This is where digital journey comes in.

8. It is:
• Free
• Not aligned to a product – we don’t sell anything
• Supported by our partners
• Future roadmap

10. Northland – results and recommendations

11. Websites are increasingly an essential tool for businesses to communicate with
customers. A website ensures your business is accessible; people can interact with your
business online in a way that suits them, at a time that suits them. A well designed
website creates credibility, allows potential customers to find you 24/7, increases the
geographic reach of your business, and is an effective marketing tool.

12. Website
Nationwide: Only 41% of SME have a website.
2014 MYOB state of nation
Digital Journey Results: 80% have a website

13. Options

14. $ and Talk
Kiwis spent $2.7 billion online in the year to September 2013
Digital Journey Results: 27% have an ecommerce facility
Blogging:
Digital Journey Results: 27% have a blog

15. $ and Talk
$
Blog: share news, opens up 2 way communication, keeps content fresh,
marketing advantages. Increases search engine profile

16. Responsive

17. Responsive Design
Digital Journey Results: 46% have a responsive website
Talk to website provider or take the time to look at redesigning your website. Could
be a good opportunity to have a re-think about how your business appears online.
“Consumers are falling in love with their mobile phones”

18. Social Media Integration and Call
Social Media Integration
Digital Journey Results: 54% have social media integrated in their
website.
Create buttons through Add This or Share This. Boost engagement, share
information
Contact Information
Digital Journey Results: 81% have a customer contact facility
Increases options to customers to get in touch, forward information to email
address, predefined fields.

19. Content Management
Digital Journey Results: 61% have the ability to manage content
with only 20% editing content
Save time and money – you drive the content and publish when you want. Inform
users on latest new, specials, offers, product information. Search engines love new
content
“we encourage original, high-quality content, since that’s what’s best
for web users"

21. Age
0 2 4 6 8 10 12 14 16 18 20
Up to 1 year
1 to 2 years
2 to 4 years
4 to 6 years
Over 6 years

22. Content
Text Images Video

23. Content
Video – research shows more time is spent on website when
video is available
• Virtual tour
• ‘how-to’ demonstrations
• Educational video
• Customer feedback
• Animation

24. SEO
When users search for a business online many will only look through
the first few pages of search results, the higher a site ranks the greater
the chance it will be visited.
Did you know 97% of NZ Consumers search for products and services
online

25. SEO
72%
18%
8%
2%
Importance of SEO
Very important
Important
Slightly important
Not important

26. SEO
Digital Journey Results: 66% understand SEO and
30% say that their website performs poorly when you
do a search.
• Aim for being 1st, 2nd, 3rd on a search,
• Resource section google video on how it works or
use a third party tool

27. Domain
Statistic: 550,000 domain names in NZ.
.NZ stat 2013
70% have a domain name and 75% use the domain name for their
website and email address.

29. Online Directories
People are more likely to search online than phone books
50% of business use an online directory

30. People and processes are an important component of any business.
Discover how technology can positively impact your business, as well
as how to create IT training plans, bring your own device (BYOD)
policies and more.

31. Business Plans
Surveys show that entrepreneurs with written business plans have 50%
greater sales and 12% higher profits.
Digital Journey Results: 52% of businesses have a business plan

32. Technology and Marketing Plans
Digital Journey Results: 25% of businesses have a technology plan
Digital Journey Results: 47% of businesses have a marketing plan

33. Training
Training alone increased productivity by 22.4%, but when followed up
with coaching, the figure soared to 88%.
16%
51%
33%
Structured training courses
Informal training
No training

34. Staying Connected
0 5 10 15 20 25 30 35
Attend trade shows or presentations
Follow social media news feeds
Read eNewsletters
Read websites

35. Staying in Touch

36. Security
Having a Security Policy in place?
Digital Journey Results: 61% of businesses do not have a security
policy in place. And 70% have no Acceptable Use policy

37. http://www.connectsmart.govt.nz/

38. .

39. Bring Your Own Device
Digital Journey Results: 85% of businesses do not have a BYOD
policy in place

40. IP protection, Copyright, Patents and
Trademarks
Digital Journey Results: 66% of businesses do not have IP
protection, patents or trademarks
http://www.business.govt.nz/

41. Away from Office

42. Away from Office
Many businesses are providing staff access to the business' IT systems when they're
away from the office. This could be at home, on the road or from a location of their
choice. Telework, or flexible work is being supported by the NZ Government who
provide advice on implementing Telework practice.
Digital Journey Results: 29% of businesses do not allow staff to access services
remotely

43. Away from Office

44. Away from Office
0 10 20 30 40 50 60
Email
Calendar
Documents
Customer Information
Financial or Accounts

45. Recruitment
Digital Journey Results:
50% of businesses use word of mouth to find new staff and
25% use traditional media like newspapers, with
25% using online services

46. Recruitment

47. Internet Importance
0 10 20 30 40 50 60 70 80
Critical
Important
Slightly Important
Not Important

48. Recommendations on best practice use of social
media and making the most of online marketing
opportunities.

49. Social Media Use.
http://pennystocks.la/internet-in-real-time/
There are over 1.15 billion users on Facebook and 23% of users check their account
more than 5 times a day.
Digital Journey Results: 34% of businesses do not have engage with social
media

50. Social media statista.com 2014.
Figures in billions

51. Which one?
Twitter
Facebook
YouTube
LinkedIn
Google+
Instagram
Other
0 10 20 30 40 50 60

52. Social Plan
Yet
Digital Journey Results: 68% of businesses do not have a social media plan
Social media is now the number one daily activity among Americans, topping time
spent on email and Google.
For a plan…..

53. Social Plan
0
5
10
15
20
25
30
35
40
Up to 5 hours
per week
5 to 10 hours
per week
10 to 20 hours
per week
Over 20 hours
per week
66%
See value in
Social Media

54. Email marketing
• Opt-in Email marketing to promote products, services or events to customers
• Create stronger engagement
• Campaigns run
0 5 10 15 20 25 30 35 40 45
Manually typed emails
CRM (Customer Relationship
Management) System
Campaign Management Tool
We don't use email for
marketing

55. Email marketing

56. Online Advertising.
Google display ad campaigns reach 80% of global Internet users. Businesses make an average of
$2 in revenue for every $1 they spend on AdWords.
Digital Journey Results: 56% of businesses do not advertise online

57. Online Advertising.
19
6
4
6
UP TO $100 $100 TO $250 $250 - $500 OVER $500

58. Online Advertising.
35%
47%
18%
Google AdWords
Facebook
LinkedIn

59. Online Advertising.

60. Recommendations on preparing your IT systems for
a disaster and using Cloud-based services.

61. Internet Connectivity

62. Internet Connectivity
Digital Journey Results: 50% split businesses who have and haven’t
reviewed their internet service.
Worth a review:
• UFB can save money, improve performance, quality of service.

63. Cloud
The Cloud refers to applications and
services offered over the Internet.
It can reduce costs of expensive IT
hardware/software and provide extra
protection for data by not relying on a
local server.

64. Cloud
Accountancy and Finance
Digital Journey Results: 61% of businesses do not use cloud based
financial/accountancy systems.

65. Cloud
Sales and Order processing
(sometimes bundled with customer relationship management solutions)
Digital Journey Results: 62% of businesses do not use cloud based
financial/accountancy systems.

67. Cloud
Payroll Systems and Staff Management (sick leave, payslips, annual
leave)
Linked to accountancy solutions, IRD.
Digital Journey Results: 65% of businesses do not use cloud based payroll
systems.

68. Cloud
Project Management
7
42
11
31
0 5 10 15 20 25 30 35 40 45
Online / Cloud-based software
Installed software
Purpose-built software
None of these

69. Cloud
Project Management

70. Cloud
Product or Stock Management
0 10 20 30 40 50 60
Online / Cloud-based software
Installed software
Purpose-built software
None of these

71. Cloud
Product or Stock Management
Integration into ecommerce solutions, main stream services.
Instant access to stock levels
Linked Accounts Solutions

72. Cloud
Document Storage
0 5 10 15 20 25 30 35 40 45 50
Online / Cloud-based software
Installed software
Purpose-built software
None of these

73. Cloud
Document Storage

74. Cloud – ERP
Enterprise Resource Management – inventory, orders, human resources, customer information,
accounting and so on.
Access to services that traditionally too expensive or complex to purchase.
0 10 20 30 40 50 60 70
Online / Cloud-based software
Installed software
Purpose-built software
None of these

75. Cloud – preparing documents/spreadsheets
Variety of services available that can scale dependent upon your business requirements.
Single products or suite of solutions

76. Cloud – preparing documents/spreadsheets
Variety of services available that can scale dependent upon your business requirements.
Single products or suite of solutions
0 10 20 30 40 50 60 70
Online / Cloud-based software
Installed software
Purpose-built software
None of these

77. Cloud – preparing documents/spreadsheets

78. Collaboration
What services do you use
0 10 20 30 40 50 60 70 80 90
Email
Instant Messaging
Video Chat
Intranet
Extranet
Document Collaboration

79. Collaboration

80. Disaster Management
How would your company react if a disaster happened?
Digital Journey Results: 26% of businesses can operate anywhere,
online. 5% would end our business.

82. Digital Journey
• Packed full of information in the Resource Section – growing all the
time through our supporters network
• You can repeated the assessment to check your progress
• We’re on facebook ‘digitaljourney.co.nz’ - tell your friends,
colleagues and other businesses – help them understand the
opportunity that fast broadband and internet offers
• Stuart – stuart@digitaloffice.co.nz