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Defining Social Media in Switzerland 2009/2010

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Sabine Dufaux
Sabine Dufaux

Special Issue 2009/2010

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DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT DEFINING SOCIAL NETWORKS IN SWITZERLAND November 7, 2010 2009/2010 Sabine DUFAUX Digital Strategist twitter.com/sdufaux sabinedufaux.com
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT WORLDWIDE TREND IN SOCIAL NETWORKS DOES NOT EXIST. HOW DOES THE SWISS SPHERE EVOLVE? Since September 2009 this report has been tracking social networks usage in Switzerland. Since then, lanscape has changed and SM has surged. Here is a special issue of the report. Previous releases available on Slideshare: http://www.slideshare.net/sdufaux. Data: Sept. 2009 + Sept. 2010. All stats are from Doubleclick Ad Planner
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Unique Visitors (Users), in millions 0.000 0.500 1.000 1.500 2.000 2.500 3.000 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Unique Visitors (Users), in millions Detail without Facebook 0.000 0.050 0.100 0.150 0.200 0.250 0.300 0.350 0.400 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010 MySpace Flickr Twitter Linkedin Xing Digg Scribd Delicious Slideshare Friendfeed Dailymotion Vimeo Foursquare Facebook 09/2009: 1,900 09/2010: 2,600
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Reach (%) 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Reach (%) Detail without Facebook 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Age Span 18 22 20 13 5 15 15 0 0 12 11 8 8 6 12 8 0 0 25 20 16 17 24 16 16 21 23 20 24 24 22 26 20 21 25 28 12 15 18 25 15 22 20 38 31 10 8 10 12 18 12 16 16 19 3 2 3 3 5 3 4 0 0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook MySpace Flickr Twitter Linkedin Digg Scribd Delicious Slideshare 0-17 18-24 24-34 35-44 45-54 55-64 65 ONE YEAR AGO
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Age Span 20 20 11 15 5 4 19 14 0 9 28 14 6 8 7 8 5 4 15 8 0 11 6 8 19 19 22 18 26 27 20 20 24 19 14 20 29 27 31 26 31 35 28 32 38 33 28 32 15 17 16 18 13 15 18 15 22 17 14 16 8 8 11 13 16 12 0 11 16 13 8 10 2 1 2 2 4 3 0 0 0 0 1 0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook MySpace Flickr Twitter Linkedin Xing Digg Scribd Delicious Slideshare Dailymotion Vimeo 0-17 18-24 25-34 35-44 45-54 55-64 65 TODAY
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Male/Female Balance 53 62 66 74 69 82 71 85 80 47 38 34 26 31 18 29 15 20 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook MySpace Flickr Twitter Linkedin Digg Scribd Delicious Slideshare F H ONE YEAR AGO
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Male/Female Balance TODAY 64 72 74 78 70 70 89 72 88 78 70 81 36 28 26 22 30 30 11 28 12 22 30 19 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% F H
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg visits per visitor, per month 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 CH WORLD ONE YEAR AGO
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg visits per visitor, per month 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 CH WORLD TODAY
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg time on site, minutes/month 0.00 5.00 10.00 15.00 20.00 25.00 CH WORLD ONE YEAR AGO
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg time on site, minutes/month 0.00 5.00 10.00 15.00 20.00 25.00 CH WORLD TODAY
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT Unique Visitors (Users), in millions Switzerland compared to USA and Worldwide + - 09/2009 04/2010 09/2010 Networks CH USA World CH USA World CH USA World Facebook 1.900 370.000 2.600 130.000 490.000 2.600 130.000 540.000 MySpace 0.360 110.000 0.240 37.000 73.000 0.220 28.000 61.000 Flickr 0.260 68.000 0.220 14.000 56.000 0.170 11.000 45.000 Twitter 0.170 67.000 0.210 21.000 88.000 0.220 21.000 98.000 Linkedin 0.120 31.000 0.150 16.000 38.000 0.180 16.000 42.000 Xing 0.140 0.063 4.700 0.150 0.069 4.600 Digg 0.047 21.000 0.027 3.800 11.000 0.020 3.200 11.000 Scribd 0.039 21.000 0.036 2.900 21.000 0.047 3.100 23.000 Delicious 0.020 5.100 0.018 1.200 5.000 0.020 1.500 5.600 Slideshare 0.015 5.300 0.019 1.400 11.000 0.020 1.500 13.000 Friendfeed 0.008 2.900 0.005 0.420 2.600 0.008 0.320 2.400 Youtube no data no data no data no data no data no data no data no data no data Dailymotion 0.260 3.100 31.000 0.260 3.500 35.000 Vimeo 0.052 2.800 9.900 0.064 3.500 13.000 Foursquare 0.005 1.000 2.600 0.007 1.000 3.800 Gowalla no data 0.140 0.350 0.005 0.180 0.620
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Global TOP 30 TODAY
DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner More on Slideshare http://www.slideshare.net/sdufaux Photo credits © sdufaux DEFINING SOCIAL NETWORKS IN SWITZERLAND? Sabine DUFAUX Digital Strategist twitter.com/sdufaux sabinedufaux.com

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Defining Social Media in Switzerland 2009/2010

  • 1. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT DEFINING SOCIAL NETWORKS IN SWITZERLAND November 7, 2010 2009/2010 Sabine DUFAUX Digital Strategist twitter.com/sdufaux sabinedufaux.com
  • 2. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT WORLDWIDE TREND IN SOCIAL NETWORKS DOES NOT EXIST. HOW DOES THE SWISS SPHERE EVOLVE? Since September 2009 this report has been tracking social networks usage in Switzerland. Since then, lanscape has changed and SM has surged. Here is a special issue of the report. Previous releases available on Slideshare: http://www.slideshare.net/sdufaux. Data: Sept. 2009 + Sept. 2010. All stats are from Doubleclick Ad Planner
  • 3. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Unique Visitors (Users), in millions 0.000 0.500 1.000 1.500 2.000 2.500 3.000 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
  • 4. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Unique Visitors (Users), in millions Detail without Facebook 0.000 0.050 0.100 0.150 0.200 0.250 0.300 0.350 0.400 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010 MySpace Flickr Twitter Linkedin Xing Digg Scribd Delicious Slideshare Friendfeed Dailymotion Vimeo Foursquare Facebook 09/2009: 1,900 09/2010: 2,600
  • 5. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Reach (%) 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
  • 6. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Reach (%) Detail without Facebook 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
  • 7. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Age Span 18 22 20 13 5 15 15 0 0 12 11 8 8 6 12 8 0 0 25 20 16 17 24 16 16 21 23 20 24 24 22 26 20 21 25 28 12 15 18 25 15 22 20 38 31 10 8 10 12 18 12 16 16 19 3 2 3 3 5 3 4 0 0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook MySpace Flickr Twitter Linkedin Digg Scribd Delicious Slideshare 0-17 18-24 24-34 35-44 45-54 55-64 65 ONE YEAR AGO
  • 8. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Age Span 20 20 11 15 5 4 19 14 0 9 28 14 6 8 7 8 5 4 15 8 0 11 6 8 19 19 22 18 26 27 20 20 24 19 14 20 29 27 31 26 31 35 28 32 38 33 28 32 15 17 16 18 13 15 18 15 22 17 14 16 8 8 11 13 16 12 0 11 16 13 8 10 2 1 2 2 4 3 0 0 0 0 1 0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook MySpace Flickr Twitter Linkedin Xing Digg Scribd Delicious Slideshare Dailymotion Vimeo 0-17 18-24 25-34 35-44 45-54 55-64 65 TODAY
  • 9. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Male/Female Balance 53 62 66 74 69 82 71 85 80 47 38 34 26 31 18 29 15 20 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook MySpace Flickr Twitter Linkedin Digg Scribd Delicious Slideshare F H ONE YEAR AGO
  • 10. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Male/Female Balance TODAY 64 72 74 78 70 70 89 72 88 78 70 81 36 28 26 22 30 30 11 28 12 22 30 19 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% F H
  • 11. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg visits per visitor, per month 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 CH WORLD ONE YEAR AGO
  • 12. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg visits per visitor, per month 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 CH WORLD TODAY
  • 13. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg time on site, minutes/month 0.00 5.00 10.00 15.00 20.00 25.00 CH WORLD ONE YEAR AGO
  • 14. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Social Media Avg time on site, minutes/month 0.00 5.00 10.00 15.00 20.00 25.00 CH WORLD TODAY
  • 15. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT Unique Visitors (Users), in millions Switzerland compared to USA and Worldwide + - 09/2009 04/2010 09/2010 Networks CH USA World CH USA World CH USA World Facebook 1.900 370.000 2.600 130.000 490.000 2.600 130.000 540.000 MySpace 0.360 110.000 0.240 37.000 73.000 0.220 28.000 61.000 Flickr 0.260 68.000 0.220 14.000 56.000 0.170 11.000 45.000 Twitter 0.170 67.000 0.210 21.000 88.000 0.220 21.000 98.000 Linkedin 0.120 31.000 0.150 16.000 38.000 0.180 16.000 42.000 Xing 0.140 0.063 4.700 0.150 0.069 4.600 Digg 0.047 21.000 0.027 3.800 11.000 0.020 3.200 11.000 Scribd 0.039 21.000 0.036 2.900 21.000 0.047 3.100 23.000 Delicious 0.020 5.100 0.018 1.200 5.000 0.020 1.500 5.600 Slideshare 0.015 5.300 0.019 1.400 11.000 0.020 1.500 13.000 Friendfeed 0.008 2.900 0.005 0.420 2.600 0.008 0.320 2.400 Youtube no data no data no data no data no data no data no data no data no data Dailymotion 0.260 3.100 31.000 0.260 3.500 35.000 Vimeo 0.052 2.800 9.900 0.064 3.500 13.000 Foursquare 0.005 1.000 2.600 0.007 1.000 3.800 Gowalla no data 0.140 0.350 0.005 0.180 0.620
  • 16. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT CH – Global TOP 30 TODAY
  • 17. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner More on Slideshare http://www.slideshare.net/sdufaux Photo credits © sdufaux DEFINING SOCIAL NETWORKS IN SWITZERLAND? Sabine DUFAUX Digital Strategist twitter.com/sdufaux sabinedufaux.com

Editor's Notes

  1. Revealing the People Defining Social Networks http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/ In the World of Social Media, Women Rule http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/ Chicks Rule http://www.informationisbeautiful.net/2009/who-rules-the-social-web/ Data: October 2009. All stats are from Google Ad Planner