Defining Social Media in Switzerland - August 2010
1. 08/2010 UPDATE
DEFINING SOCIAL NETWORKS
IN SWITZERLAND
September 23, 2010
Sabine DUFAUX
Strategic Planner
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com twitter.com/sdufaux
Data: August 2010, Doubleclick Ad Planner, by Google sabinedufaux.com
2. WORLDWIDE TREND IN SOCIAL
NETWORKS DOES NOT EXIST.
HOW DOES THE SWISS
SPHERE EVOLVE?
Here is a collection of charts showing the use of social networks in Switerland.
This report has been tracking data every other month since September 2009.
Previous releases available on Slideshare: http://www.slideshare.net/sdufaux.
Data: August 2010. All stats are from Doubleclick Ad Planner
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
3. CH – Social Media Unique Visitors (Users), in millions
3,000
2,500
2,000
09/2009
1,500 11/2009
01/2010
04/2010
1,000 06/2010
08/2010
0,500
0,000
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
4. CH – Social Media Reach in %
50,0%
45,0%
40,0%
35,0%
30,0%
09/2009
25,0% 11/2009
01/2010
20,0% 04/2010
06/2010
15,0% 08/2010
10,0%
5,0%
0,0%
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
5. CH – Social Media Reach in %, detail without Facebook
7,0%
6,0%
5,0%
4,0%
09/2009
11/2009
3,0% 01/2010
04/2010
06/2010
2,0% 08/2010
1,0%
0,0%
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
7. CH – Social Media Male/Female Balance
100%
14 14
90% 21 21 19
26 28 26
30 30 32
34
80%
70%
60%
50%
86 86 F
40% 79 79 81 H
74 72 74
70 70 68
66
30%
20%
10%
0%
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
8. CH – Social Media Avg visits per visitor, per month
45,0
40,0
35,0
30,0
25,0
20,0 CH
WORLD
15,0
10,0
5,0
0,0
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
9. CH – Social Media Avg time on site, in minutes per month
25,00
20,00
15,00
CH
10,00 WORLD
5,00
0,00
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
10. Unique Visitors (Users), in millions
Switzerland compared to USA and Worldwide
Data 01/2010 04/2010 06/2010 08/2010
Networks CH USA World CH USA World CH USA World CH USA World
Facebook 2.300 130.000 490.000 2.600 130.000 490.000 2.600 130.000 550.000 2.600 140.000 540.000
MySpace 0.260 45.000 89.000 0.240 37.000 73.000 0.220 35.000 66.000 0.240 31.000 67.000
Flickr 0.200 14.000 55.000 0.220 14.000 56.000 0.200 13.000 49.000 0.180 12.000 45.000
Twitter 0.200 21.000 82.000 0.210 21.000 88.000 0.220 21.000 96.000 0.220 21.000 98.000
Linkedin 0.160 16.000 42.000 0.150 16.000 38.000 0.150 16.000 38.000 0.170 16.000 41.000
Xing 0.140 0.070 4.600 0.140 0.063 4.700 0.140 0.064 4.700 0.150 0.064 4.600
Digg 0.043 5.600 18.000 0.027 3.800 11.000 0.025 3.500 11.000 0.020 3.500 11.000
Scribd 0.039 2.900 21.000 0.036 2.900 21.000 0.043 2.600 21.000 0.039 2.800 22.000
Delicious 0.022 1.200 5.100 0.018 1.200 5.000 0.018 1.100 5.000 0.025 1.500 6.100
Slideshare 0.015 1.100 8.100 0.019 1.400 11.000 0.022 1.200 11.000 0.022 1.200 11.000
Friendfeed 0.006 0.420 2.100 0.005 0.420 2.600 0.009 0.420 2.900 0.007 0.350 2.400
Youtube no data no data no data no data no data no data no data no data no data no data no data no data
Dailymotion 0.260 3.100 31.000 0.260 3.500 34.000 0.240 3.500 34.000
Vimeo 0.052 2.800 9.900 0.057 3.100 12.000 0.063 3.500 12.000
Foursquare no data 0.570 1.200 0.005 1.000 2.600 0.006 1.100 3.100 0.007 1.200 3.800
Gowalla no data 0.120 0.290 no data 0.140 0.350 no data 0.140 0.390 no data 0.180 0.570
+ -
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
11. CH – Global TOP 30 Country UV Country PV
(user) Reach (page view)
facebook.com 2'600'000 42.10% 3,000,000,000
wordpress.com 290'000 4.80% 4,200,000
dailymotion.com 270'000 4.40% 5,600,000
Country Unique Visitors (UV) myspace.com 260'000 4.30% 9,000,000
twitter.com 220'000 3.50% 7,400,000
0 linkedin.com 180'000 3.00% 8,300,000
flickr.com 180'000 2.90% 9,900,000
xing.com 150'000 2.40% 15,000,000
150 000
blogger.com 86'000 1.40% 5,100,000
180 000 hi5.com 84'000 1.40% 26,000,000
180 000 orkut.com 85'000 1.40% 110,000,000
vimeo.com 63'000 1.00% 830,000
220 000 2 600 000 scribd.com 43'000 0.70% 260,000
tumblr.com 36'000 0.60% 1,800,000
260 000 typepad.com 36'000 0.60% 470,000
last.fm 32'000 0.50% 380,000
270 000 ning.com 33'000 0.50% 1,200,000
290 000 delicious.com 22'000 0.40% 390,000
slideshare.net 22'000 0.40% 170,000
digg.com 18'000 0.30% 240,000
facebook.com wordpress.com dailymotion.com
twitpic.com 20'000 0.30% 420,000
myspace.com twitter.com linkedin.com ustream.tv 20'000 0.30% 220,000
flickr.com xing.com blogger.com deezer.com 20'000 0.30% 820,000
hi5.com orkut.com vimeo.com posterous.com 12'000 0.20% 150,000
friendster.com 9'600 0.20% 820,000
scribd.com tumblr.com typepad.com
plaxo.com 10,000 0.20% 220,000
Note: Doubleclick Ad Planner doesn’t
last.fm ning.com delicious.com stumbleupon.com 11,000 0.20% 150,000
slideshare.net digg.com twitpic.com
deliver any figures about Google brands foursquare.com 5,800 0.10% 120,000
ustream.tv deezer.com posterous.com friendfeed.com 5,900 0.10% 200,000
like Youtube, Picasa or Google Wave. gowalla.com 3,300 0.10% 53,000
friendster.com plaxo.com stumbleupon.com
foursquare.com friendfeed.com gowalla.com
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com
Data: August 2010, Doubleclick Ad Planner, by Google
