Mobile devices are that the center of our connected life, so much so that mobile advertising is now an integral part of major campaigns in Vietnam. However, the reality is while we might know a lot about consumers' mobile usage, we know far less about how individual segments respond to different formats and content types on their mobile devices. Until now…
Download your free report of "The Four Cs of Mobile Advertising" to deep dive into mobile advertising in Vietnam by visiting http://www.decisionlab.co/download-material-4cs-vietnam
The Four Cs of Mobile Advertising: What brands must know about mobile advertising (Vietnam Report)
The Four Cs of
C H A N N E L | C O N T E X T | C O N T E N T | C O N N E C T
V I E T N A M - S E P 2 0 1 5
Source: eMarketer Digital World Atlas
Everyone owns at least one mobile phone
145% 138% 131% 125%
Malaysia Thailand Vietnam Indonesia Philippines
into the masses
Source: eMarketer 2015
mobile phone is
the first and
OF TOTAL APAC AD SPEND
internet ad spend
expected to soar
Source: emarketer 2015; mobile spend includes tablets, all display (banner, video and rich media) and search;
exclude SMS, MMS & P2P messaging-based ad
So we asked: ‘have you read or clicked on any mobile ads in the past one month?’
Q7. Have you read or clicked on any mobile ads in the past one month?
Mobile ads definitely pique consumers’ curiosity
40% 33% 38% 45% 44%
SEA Malaysia Indonesia Philippines Thailand Vietnam
Yes, I clicked on it accidently.
Yes, because I was interested.
Do you let your 3-8 year old kids use a smartphone/tablet?
Source: Asianparent / Samsung Kidstime’s Mobile Device Usage Among Young Kids 2014; Q: Do you let your 3-8 year old kids use a smartphone/tablet?
Future consumers already own a mobile phone today
14% 14% 13% 15% 16% 12%
66% 69% 66% 64% 67%
19% 15% 19% 20% 15% 23%
SEA Indonesia Malaysia Thailand Philippines Singapore
No. Except in certain cases
Yes. Most of the time
But we still have
on how consumers
response to mobile
L A C K T R A C K I N G A N D L A C K
( T R A D I T I O N A L ) C R E A T I V E S P A C E
So we embarked
on a region-wide
research in July
15 – 54
YEARS OLD SMARTPHONE INTERNET
BY INVITATION ONLY
You can’t choose to join our panels or recommend your friends – We
invite to ensure random selection and full control.
We apply one method for recruitment across all panels to give you
consistent results, every time.
Our panelist are offered small lucky draws – that’s it! We only want
people joining for the right reasons.
What are the mobile touch points?
How to integrate mobile with other
How to engage consumers on
When is mobile used to engage
Find this report interesting ?
Download the full report by visiting