SlideShare a Scribd company logo
1 of 35
Download to read offline
Building a Company-Wide Culture
of Experimentation
May 18, 2016
Founder & CEO GrowthHackers
Sept 2008: Dropbox Blank Slate
• Excellent product coming
out of Beta
• Team of 7 engineers
• Skeptical of marketing
• Goal: Create culture of
growth experimentation
#ConvCon
Seeds of Testing Culture
• Built tracking and testing
infrastructure
• Shared insights (qual and
quant) with team
• Shared testing wins with
team
• Encouraged broader
participation
#ConvCon
Today Dropbox has ½ Billion Users
• No marketer from April 2009 – January 2010
• Product/engineers continued to experiment
#ConvCon
Growth is Company Wide Effort
Product
External
Channels
Promise
1st Experience
Ongoing Experience
Acquisition
Activation
Revenue
Retention
Referral
Marketing
PR
Support
Success
biz dev
CRO or
Growth
Team
#ConvCon
AKA Growth Hacking
Rapid experimentation across the
full funnel to learn the most effective ways
to scale sustainable customer adoption.
#ConvCon
Testing Drives Growth
• No certainty about what works
• Rapid testing across all levers
• More testing = More learning
Acquisition Referral
Activation Revenue
Retention Resurrection
#ConvCon
Twitter Example
#ConvCon
Change Harder Established Company
• Day onsite at Microsoft (May 2016)
• Goal: Transform to culture of growth
experimentation
• Founded 1975, 118K employees
• Results: TBD
#ConvCon
Steps to Experimentation Culture
Broad
Participation
Transparent
Learning
Effective Process
#ConvCon
Process First
Broad
Participation
Transparent
Learning
Effective Process
#ConvCon
Effective Process
Idea
Backlog
Prioritize
backlog
Launch
Tests
Analyze
Results
#ConvCon
Core Team to Manage Process
• Start with product manager
• Add dedicated people to core as needed
to hit testing tempo goals
• Core often includes designers, growth
engineers, analysts…
#ConvCon
Effective Process
Idea
Backlog
Prioritize
backlog
Launch
Tests
Analyze
Results
#ConvCon
Goal: Build Large Backlog of Ideas
• Build large backlog of ideas
#ConvCon
Prioritize Backlog
Unbridled
Ideation
Prioritize
backlog
Launch
Tests
Analyze
Results
#ConvCon
Select Tests in Weekly Meeting
• Use system for prioritization (we use ICE)
• Choose tests to launch (no brainstorming)
IMPACT CONFIDENCE EASE
(1 – 10) (1 – 10) (1 –
10)
#ConvCon
Launch Tests
Unbridled
Ideation
Prioritize
backlog
Launch
Tests
Capture
learning
#ConvCon
Launch Tests
• Assign a project manager to each test
• Use tools and allocate skills needed to implement
#ConvCon
Analyze Results
Unbridled
Ideation
Prioritize
backlog
Launch
tests
Analyze
Results
#ConvCon
Analyze Results
• Ensure tracking up front for
hypothesis
• Run sufficient time
• Triage analysis by
hypothesis first
#ConvCon
Example Weekly Meeting Agenda
15 min: KPI review & update focus area
10 min: Review last week’s testing sprint
15 min: Key lessons learned from analyzed tests
15 min: Select tests for this week’s sprint
5 min: Check growth of idea backlog
#ConvCon
Requires Transparent Learning
Broad
Participation
Transparent
Learning
Effective Process
#ConvCon
Transparent Learning
• Every test leads to learning
• Proactively share with idea originator
• Share wins with opt in email list
• Organize learning for everyone’s easy access
#ConvCon
Drive Broad Participation
Broad
Participation
Transparent
Learning
Effective Process
#ConvCon
Company Kickoff
• CEO: “everyone seek opportunities for
improvement and growth”
• Share recent wins and insights
• Idea input training
• Pizza and beer brainstorm
#ConvCon
Collect Ideas Widely
External Experts
Internal Experts
Ideas Tests Results
Core Growth Team Drives Process
#ConvCon
Standard Experiment Doc for Ideas
• Include research, hypothesis, target lever
#ConvCon
Provide Feedback on Ideas
• Acknowledge all ideas
• Praise favorite ideas
• Notify if selected
• Report back results
#ConvCon
Keep it Fun
#ConvCon
Idea from Engineer - oEmbed
• Data: Embeds = longer
sessions
• Hypothesis: Same
action = more embeds
• Result: 41% increase in
embedded media
Slides
Videos
#ConvCon
Idea from Analyst: To-do-list
• Data: low % of newly
registered users commenting
in 1st week
• Hypothesis: Increase % of first
week commenters
• Test: Use a To-do-list to guide
new users (start with easy
activities)
#ConvCon
Result: To-do-list
• Result: over 700% lift in 1st
week commenting
#ConvCon
Key Takeaways
• Share learning & celebrate wins
• Empower full team to generate ideas
• Ensure core team has process to manage inputs
#ConvCon
Join GH Projects Private Beta
at Projects.GrowthHackers.com
Where Teams Drive Results with High Tempo Testing:
1) Team Ideation 2) Prioritize Testing 3) Capture Learning
#ConvCon

More Related Content

Viewers also liked

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantAgile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantSean Ellis
 
Growth Hacking with Data: How to Find Big Growth with Deep Data Dives
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesGrowth Hacking with Data: How to Find Big Growth with Deep Data Dives
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
 
Stacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthStacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthSean Ellis
 
Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015Pol Valls Soler
 
Mobile optimisation study ii
Mobile optimisation study iiMobile optimisation study ii
Mobile optimisation study iimobiledave
 
Performance Based Marketing 101 - ClickZ Live Jakarta 2015
Performance Based Marketing 101 - ClickZ Live Jakarta 2015Performance Based Marketing 101 - ClickZ Live Jakarta 2015
Performance Based Marketing 101 - ClickZ Live Jakarta 2015Bachtiar Rifai
 
Performance Marketing in a digital world
Performance Marketing in a digital worldPerformance Marketing in a digital world
Performance Marketing in a digital worldForestView
 
High Tempo Testing
High Tempo TestingHigh Tempo Testing
High Tempo TestingSean Ellis
 
How to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber WayHow to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber WaySociable Labs
 
Kaitlynbrimager2b
Kaitlynbrimager2bKaitlynbrimager2b
Kaitlynbrimager2bkay14
 
Marketing Performance & Profitability
Marketing Performance & ProfitabilityMarketing Performance & Profitability
Marketing Performance & ProfitabilityAnand Subramaniam
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingMatomy Media Group
 

Viewers also liked (12)

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantAgile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant
 
Growth Hacking with Data: How to Find Big Growth with Deep Data Dives
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesGrowth Hacking with Data: How to Find Big Growth with Deep Data Dives
Growth Hacking with Data: How to Find Big Growth with Deep Data Dives
 
Stacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthStacking the Odds for Authentic Growth
Stacking the Odds for Authentic Growth
 
Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015
 
Mobile optimisation study ii
Mobile optimisation study iiMobile optimisation study ii
Mobile optimisation study ii
 
Performance Based Marketing 101 - ClickZ Live Jakarta 2015
Performance Based Marketing 101 - ClickZ Live Jakarta 2015Performance Based Marketing 101 - ClickZ Live Jakarta 2015
Performance Based Marketing 101 - ClickZ Live Jakarta 2015
 
Performance Marketing in a digital world
Performance Marketing in a digital worldPerformance Marketing in a digital world
Performance Marketing in a digital world
 
High Tempo Testing
High Tempo TestingHigh Tempo Testing
High Tempo Testing
 
How to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber WayHow to Decrease Costly User Acquisition Costs The Uber Way
How to Decrease Costly User Acquisition Costs The Uber Way
 
Kaitlynbrimager2b
Kaitlynbrimager2bKaitlynbrimager2b
Kaitlynbrimager2b
 
Marketing Performance & Profitability
Marketing Performance & ProfitabilityMarketing Performance & Profitability
Marketing Performance & Profitability
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance Marketing
 

More from Sean Ellis

Busting the Myth of Growth Hacking Magic
Busting the Myth of Growth Hacking MagicBusting the Myth of Growth Hacking Magic
Busting the Myth of Growth Hacking MagicSean Ellis
 
Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Growth Hacking: The Human Operating System for Martech (Marketing Technology)Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Growth Hacking: The Human Operating System for Martech (Marketing Technology)Sean Ellis
 
What Made WhatsApp Worth $19 Billion?
What Made WhatsApp Worth $19 Billion?What Made WhatsApp Worth $19 Billion?
What Made WhatsApp Worth $19 Billion?Sean Ellis
 
Unlocking Growth: Building a sustainable growth engine with the new rules of...
Unlocking Growth: Building a sustainable growth engine with the new rules of...Unlocking Growth: Building a sustainable growth engine with the new rules of...
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
 
Finding the one growth metric that matters
Finding the one growth metric that mattersFinding the one growth metric that matters
Finding the one growth metric that mattersSean Ellis
 
Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessGrow with CRO - 7 Ways CRO is a Growth Driver for Your Business
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessSean Ellis
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
 
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
 
The Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your NoseThe Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
 
Pioneers festival preso
Pioneers festival presoPioneers festival preso
Pioneers festival presoSean Ellis
 
Startup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LAStartup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LASean Ellis
 
Berkeley-Columbia Executive MBA Program (Steve Blank)
Berkeley-Columbia Executive MBA Program (Steve Blank)Berkeley-Columbia Executive MBA Program (Steve Blank)
Berkeley-Columbia Executive MBA Program (Steve Blank)Sean Ellis
 

More from Sean Ellis (12)

Busting the Myth of Growth Hacking Magic
Busting the Myth of Growth Hacking MagicBusting the Myth of Growth Hacking Magic
Busting the Myth of Growth Hacking Magic
 
Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Growth Hacking: The Human Operating System for Martech (Marketing Technology)Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Growth Hacking: The Human Operating System for Martech (Marketing Technology)
 
What Made WhatsApp Worth $19 Billion?
What Made WhatsApp Worth $19 Billion?What Made WhatsApp Worth $19 Billion?
What Made WhatsApp Worth $19 Billion?
 
Unlocking Growth: Building a sustainable growth engine with the new rules of...
Unlocking Growth: Building a sustainable growth engine with the new rules of...Unlocking Growth: Building a sustainable growth engine with the new rules of...
Unlocking Growth: Building a sustainable growth engine with the new rules of...
 
Finding the one growth metric that matters
Finding the one growth metric that mattersFinding the one growth metric that matters
Finding the one growth metric that matters
 
Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business
Grow with CRO - 7 Ways CRO is a Growth Driver for Your BusinessGrow with CRO - 7 Ways CRO is a Growth Driver for Your Business
Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content Marketing
 
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...
 
The Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your NoseThe Biggest Growth Opportunity is Right Under Your Nose
The Biggest Growth Opportunity is Right Under Your Nose
 
Pioneers festival preso
Pioneers festival presoPioneers festival preso
Pioneers festival preso
 
Startup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LAStartup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LA
 
Berkeley-Columbia Executive MBA Program (Steve Blank)
Berkeley-Columbia Executive MBA Program (Steve Blank)Berkeley-Columbia Executive MBA Program (Steve Blank)
Berkeley-Columbia Executive MBA Program (Steve Blank)
 

Recently uploaded

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 

Recently uploaded (20)

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 

Building a Company Wide Culture of Experimentation - Conversion Conference Las Vegas 2016

Editor's Notes

  1. Similar at FB where at one point anyone could launch an experiment. Culture from very early on…