More Related Content Similar to Beyond Keyword Research: Optimize for Relevancy with Proof Terms (20) More from Search Influence (20) Beyond Keyword Research: Optimize for Relevancy with Proof Terms1. Confidential, Property of Search Influence, LLC © 2017
BEYOND KEYWORD
RESEARCH:
OPTIMIZE FOR
RELEVANCY WITH
PROOF TERMS
Paula Keller
Director of Sales &
Marketing
LocalU Advanced @ mozCon Local 2017
@searchinfluence @paulakfrench #localu
3. Confidential, Property of Search Influence, LLC © 2017@searchinfluence @paulakfrench #localu
PROOF TERMS
RELEVANT TERMS
synonyms - plurals - variants
slightly more distant words that drive the
detail of your content
11. THE TOOLS
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Google Keyword Tool
Google Search Console: Search Queries
SEO Quake Extension
SEM Rush: Related Keywords
Google Search Suggest
Google Related Searches
18. Confidential, Property of Search Influence, LLC © 2017@searchinfluence @paulakfrench #localu
BRAIN WORK:
KNOWN POSSIBLE ANCHOR TERMS
wire fraud attorney
wire fraud lawyer
federal wire fraud attorney
federal wire fraud lawyer
wire fraud defense attorney
wire fraud defense lawyer
federal wire fraud defense attorney
federal wire fraud defense lawyer
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ADWORDS KEYWORD PLANNER:
NOT HELPFUL
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WHAT’D I FIND?
“Federal” was present in title tags, but not as part of the anchor term. Opportunity?
“Fraud Laws” page is also ranking - note for future content pages
“Mail Fraud” and “Bank Fraud” also appear - valuable internal linking
Title Tag Prominence of Possible Anchors
Wire fraud defense attorney 6
Wire fraud lawyer 5
Wire fraud attorney 4
Fraud lawyer 2
Bank fraud lawyer 2
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SUMMARY OF FINDINGS
ANCHOR TERM:
● Federal Wire Fraud Attorney
○ Include “Defense” in title tag
PROOF TERMS:
● wire fraud lawyer
● federal wire fraud lawyer
● wire fraud defense attorney
● wire fraud defense lawyer
● federal wire fraud defense attorney
● federal wire fraud defense lawyer
● federal defense attorney
● criminal defense attorney
ADDITIONAL LEARNINGS:
● “Fraud Laws” - future content page
● “Mail Fraud” and “Bank Fraud” Internal Links
RELATED TERMS:
● defense
● charges & penalties
● sentencing guidelines
● statute of limitations
● jail time
● 18 USC 1343 sentencing guidelines
● 18 USC 1343 statute of limitations
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WORK INTO
EXISTING CONTENT
STEP #2
43. @searchinfluence @paulakfrench #localu
SUMMARY OF UPDATES
Title Tag = Los Angeles Wire Fraud Defense Attorney - Law Offices of Jerod Gunsberg
H1 = Federal Wire Fraud Attorney in Los Angeles
H2s - 5 total
● Wire Fraud Sentencing Guidelines
● What is Federal Wire Fraud?
● Conspiracy to Commit Wire Fraud
● Federal Wire Fraud Defense
● Contact Experienced Wire Fraud Lawyer, Jerod Gunsberg
H3
● Wire Fraud Penalties
Body Content
● Add “jail” to “jail time”
● Asked client to write a paragraph on “statute of limitations”
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H2s & H3s: BEFORE & AFTER
Before After
Who is a Good Candidate for Facial Implants?
Who is a Good Candidate for Chin Implants, Cheek
Implants, or Jaw Implants?
Are Facial Implants the Same as Fillers or Fat
Implants?
Are Facial Implants the Same as Facial Fillers or Fat
Transfer to the Face?
What Occurs During the Surgery?
Surgery for Chin Augmentation, Cheek
Augmentation, or Jaw Augmentation
Are Results Permanent? Are the Face Augmentation Results Permanent?
49. Confidential, Property of Search Influence, LLC © 2017@searchinfluence @paulakfrench #localu
SUMMARY OF UPDATES
Related or Proof Term Monthly Search Value
Before
# of Instances
After:
# of Instances
chin implant 9900 0 2
cheek implants 6600 1 3
chin augmentation 3600 0 2
jaw implants 2900 1 3
cheek augmentation 1900 0 2
facial implants 1000 19 15
jaw augmentation 880 0 2
facial fat transfer 590 0 3
face augmentation 140 0 1
fat transfer to the face 70 0 1
silicone facial implants 20 0 1
50. Confidential, Property of Search Influence, LLC © 2017@searchinfluence @paulakfrench #localu
1. Proof Terms & Relevant Terms
2. Present in titles, headings, content toward
the top of the page
3. Links to related pages on your site & other
sites
SUPER OPTIMIZED CONTENT