The Fetishization of Innovation | Seattle Interactive 2019
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The document discusses how the term "innovation" has become overused and lost its meaning due to businesses' obsession with it. It notes that while innovation was once driven by genuine newness and problem solving, it is now more about marketing and appearances. The document argues that we must reclaim the true meaning of innovation by choosing words carefully and focusing on their impact rather than just their repetition.
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The Fetishization of Innovation | Seattle Interactive 2019
- 1. The Fetishization of “Innovation”How business's obsession with ‘innovation’ robbed the word of its meaning, and how we can reclaim it Alain Sylvain, Founder and CEO Sylvain Labs “ ”
- 3. Sylvain Labs is a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. And we do that through science and whimsy. Founded in 2010, wholly independent and a Certified B Corporation.
- 6. Our genius for responding to the new and different distinguishes us from all other creatures, saved us from extinction 80,000 years ago, and has fueled our progress from the long epoch of the hunter-gatherers through the agricultural and industrial eras into the information age. - Winifred Gallagher, New: Understanding Our Need for Novelty and Change
- 7. It's the newness that gives us that unique dopamine surge as opposed to the goodness of the thing.- Michael E. Long, Georgetown University
- 16. Year NumberofPatentsRegistered 1965 1975 1985 1995 2005 2015 10,000 20,000 30,000 40,000 50,000 60,000 70,000
- 21. With less than 5 percent of world population, the U.S. uses one-third of the world’s paper, a quarter of the world’s oil, 23 percent of the coal, 27 percent of the aluminum, and 19 percent of the copper.- Dave Tilford, Sierra Club
- 22. Change has never been this fast, and will never be this slow again.- Gordon Moore, co-founder of Intel
- 23. Year ComponentsPerIntegrated Circuit/ComplexityForMinimumCost 1956 1958 1960 1962 1964 1966 1968 1970 1972 1974 1975 10,000 20,000 30,000 40,000 50,000 60,000 70,000 0 1 2 4 8 16 32 64 65536
- 27. Since our TP can last up to one month, that means it takes up less room for storage than a larger pack of TP would, and the Forever Roll can be delivered directly to your address to save the hassle of carrying TP and other purchases into your home.Rob Reinerman, Director of Innovation, P&G Family Care
- 29. #innovation
- 33. new innovation centers opened globally between March-October 2016 Source: McKinsey
- 34. of companies are appointing chief innovation officers Source: Accenture
- 37. Words matter.
- 40. Number of words for “love” Sanskrit 80 Ancient Persian 3 Greek 1 English
- 43. Bloomberg: “How To Speak Like A Business School Grad” 360-degree view 30,000-fit. view Actionable Bandwidth Best practice Blue ocean Caveat C-level Cannibalize Core competency Decision tree Deliverable Delta Exit strategy First mover Game changer Home run Invisible hand Lean Leverage Low hanging fruit Market penetration Mindshare Monetize Offline Paradigm shift Perfect storm ROI Free rider Scope creep Silo Six Sigma Stakeholder STP Synergy Triple bottom line Take-away Deep dive Transparency Value add Value proposition Vertical Win-win-win
- 47. Semantic satiation:a psychological phenomenon in which repetition causes a word or phrase to temporarily lose meaning for the listener, who then perceives the speech as repeated meaningless sounds.
- 78. END.