Your online personal brand is one the most powerful tools that you can build to accomplish your career and life goals – especially if you’re a student, a budding professional or entrepreneur. In this presentation, IABC India President, Subhamoy Das talks about fundamentals of personal brand and why it matters – while providing practical advice on how to build your personal brand with a some amazing tools and tactics. This slide deck includes a complete section on leveraging Linkedin as a personal branding platform; how to build a professional brand; get noticed through the network you build; explore careers and stay in touch with your network for the opportunities you are looking for… Don’t miss the section on the paramount role of authenticity and appropriateness in personal branding and some essential privacy and security tips to bear in mind while managing your online presence. Finally, he ends the presentation with the takeaway on why the future of branding is PERSONAL!

1. SUBHAMOY DAS
NOVEMBER 28, 2020
HOW TO
MANAGE YOUR
PERSONAL BRAND
DIGITAL FOOTPRINT

3. TABLEOFCONTENTS
02
Question, answers, thoughts
and perspectives
05
03
LEVERAGING LINKEDIN
How to use LinkedIn to build
your personal brand
WHAT IS PERSONAL BRAND?
Defining personal brand
and why it matters
01
THINGS TOKEEP IN MIND
About authenticity, appropriateness,
safety and security
04
HOW TO BUILD IT
The process of building
your personal brand
ASK, DISCUSS, SHARE

4. WHAT IS
PERSONAL
BRAND?01
And why it matters…

5. WHY PERSONAL BRAND MATTERS
•You have a brand that others see
•Your brand differentiates you – builds trust and rapportwith others
•It’s a way to stand out from the crowd
“Ifyoudon’tdefineyourbrand,
otherswilldefineitforyou.”

6. “We are CEOs of our own companies: Me Inc. To
be in business today, our most important job is to
be head marketer for the brand called You.”
— TOM PETERS
https://www.fastcompany.com/28905/brand-called-you
THIS IS HOW IT ALL STARTED

7. HOW
YOU SEE
YOURSELF
HOW
OTHERS
SEE YOU
YOUR
PERSONAL
BRAND
WHAT IS PERSONAL BRAND?
SOURCE: The Personal Brand of You | Rob Brown

8. What excites youINTERESTS
WHAT IS PERSONAL BRAND?
SKILLS &
ABILITIES
PERSONALITY
The way you like
to workand relate
to others
Your acquired and natural
talents – what you
can do easily
Who you are

9. HOW TO
BUILD YOUR
PERSONAL
BRAND
Tools and processes of
building your personal brand
02

10. THE DICE PROCESS OF BUILDING A PERSONAL BRAND
D
EI ENGAGE
Use the power of social media
to amplify your reputation.
Create conversations, not just
connections.
C
DEFINE
Uncover and
define what your
brand is today,
so others don’t
do it for you.
CREATE
Leverage your knowledge
and expertise to create
content and grow your
influence in your niche.
Be consistent about
what you say and do
– online and offline.
Build trust
IDENTIFY

11. PERSONAL BRANDING CANVAS
9BLOCKS OFTHE PERSONAL BRANDING CANVAS
1. IDENTITY: Who you are
2. CAPABILITIES: What you offer
3. CREDIBILITY: Why to believe you
4. VALUE PROPOSITION:What benefits you provide
5. POSITIONING: Why you
6. COMMUNICATION:How they know you
7. TARGET AUDIENCE: Who needs to know
8. INVESTMENTS: What you need
9. RESULTS: What you get

12. PERSONAL BRANDING CANVAS
SKILLS IDENTITY
What abilities, contacts and
skills do you have?
Don’t be afraid to boast!
What makes you unique,
makes you successful.
Stand above!
People want
facts. Show
they can trust you!
Your services, but also your
talents, soft & hard skills.
Whatever produces value!
Why You AreCredibleWhat You Can Do What Do You Do & HowWho You Are
REASONS TO
BELIEVE
PROFESSION1 2 3 4
• It helps you systematically think about your personal brand and better position
yourself.
• A holistic and visual plan — it enables you to create and map out all your personal
branding elements on one page.
• A strategic overview of how you can best position yourself, your skills,
and your knowledge in the job market.

13. Customers, influencers and
their communities…
They are the real stars!
People sign for your Offering
when they get your value.
What’s in it for them?
What is the distinctive element
that makes you different and
appealing? Stand apart!
If they don’t know you then you
don’t exist.
Raise your voice!
Why You?So What?Who Needs to Know
How They Know You
COMMUNICATION
PROMISE POSITIONINGAUDIENCE
Visibility, respect, distinction,
market share, advocacy, etc.
It’s your reward for it!
Branding needs action, money,
time and resources.
Let’s get practical!
What You Get What You Need
RESULTS INVESTMENT
5 6 7
8 9 10
PERSONAL BRANDING CANVAS

15. USING LINKEDIN
TO BUILD YOUR
PERSONAL
BRAND
03
How to take advantage of
your LinkedIn presence and
make the most of it

16. FOR YOUR PERSONAL LIFE FOR YOUR PROFESSIONAL LIFE
16
CHOICE OF THE RIGHT PLATFORM

17. BUILD YOUR PROFESSIONAL BRAND
Get noticed through the network you build
on LinkedIn

18. SOURCE: LINKEDIN

19. SOURCE: LINKEDIN

20. SOURCE: LINKEDIN

21. SOURCE: LINKEDIN

22. SOURCE: LINKEDIN

23. SOURCE: LINKEDIN

24. SOURCE: LINKEDIN

25. SOURCE: LINKEDIN

26. HOW CAN YOUR NETWORK HELP?
Explore careers and stay in touch with your
network for the opportunities you are
looking for…

27. SOURCE: LINKEDIN

28. SOURCE: LINKEDIN

29. SOURCE: LINKEDIN
UPDATES PUBLISHING

30. SOURCE: LINKEDIN

31. SOURCE: LINKEDIN

32. SOURCE: LINKEDIN

33. SOURCE: LINKEDIN

34. SOURCE: LINKEDIN

35. SOURCE: LINKEDIN

36. SOURCE: LINKEDIN

37. SOURCE: LINKEDIN

38. AUTHENTICITY,
APPROPRIATENESS,
PRIVACY & SECURITY 04
A few important things to
bear in mind while managing
your online presence and
digital footprint

39. “Be yourself; everyone else
is already taken.”
— OSCAR WILDE
BE AUTHENTIC

40. “It is better to fail in originality than
to succeed in imitation.”
— HERMAN MELVILLE
BE AUTHENTIC

41. HOW TO CREATE AN AUTHENTIC PERSONAL BRAND
• Identify authentic people in your niche
• Tune into what people say about you
• Scope your skills
• Let your opinion be known
• Practice what you preach
• Infuse your personalityinto your content
• Be consistent
Bring who youare to what you do

42. SOURCE:TheRoadtoRecognition(Downloadtheinfographic)
TheCompleteA-to-ZGuidetoPersonalBranding

43. APPROPRIATENESS
Do’s & don’ts for your digital platforms

44. • What you post becomes a representation of you
• Be proud of who you are and what you represent
• Stay aware of the image you’re crafting as a
result of the contentyou share
Use this infographic as a guide if you’re unsure
your content is a fit.
SOURCE: Hootesuite
THINK BEFORE YOU POST

45. ETIQUETTE: SOCIAL MEDIA DOS AND DON’TS
1. DO: Complete & Update Your SocialMedia Profiles
2. DO: Separate Business & PersonalAccounts
3. DO: Match the Right Content to the Right Network
4. DO: Share Thoughtfully
5. DO: PostRegularly
6. DO: PrioritizeYour Networks
7. DO: Interact With Your Audience
8. DO: Be Transparent to Gain Trust
9. DO: Help More Than You Sell
10. DO: Avoid PoorGrammarand Spelling
11. DO: Be Visual
12. DO: LocationTag Other Businesses
13. DO: Share Without Expectations
14. DON’T: Be Needy
15. DON’T: Be a Spammer
16. DON’T: Complain
17. DON’T: WRITE IN ALL CAPS
18. DON’T: #Abuse #Hashtags
19. DON’T: Share the Exact Same Message Again and Again
20. DON’T: Share WithoutResearching First
21. DON’T: AutomateWithoutThought
22. DON’T: Obsess on the Numbers
23. DON’T: Postabout sex, politics, or religion
24. DO: Give Credit When Credit Is Due
25. DO: Think BeforeTagging
26. DO: Have Fun!
SOURCE: OUTBOUND ENGINE

46. SECURITY & PRIVACY
Be aware and vigilant of the threats that lurk on digital platforms

47. SOCIAL MEDIA SECURITY RISKS
1. Unattended social media accounts
2. Unsecured mobile phones
3. Human error
4. Vulnerable third-party apps
5. Phishing attacks and scams
6. Imposter accounts
7. Malware attacks and hacks
8. Privacy settings

48. SOCIAL MEDIA SECURITY TIPS
1. Make a listyour priority accounts and keep them safe with a good password
2. Use more than one password
3. Plan out your password strategy and keep them safe
4. Be selective withauthenticationapps and IDs that work as a gateway to your data
5. Be wary of unknown apps, downloads, and emails
6. Conceal your identity on WiFi Networks
7. Always use an anti-virus and anti-malwaresoftware
8. Be updated about the latest privacy settings of the socialplatforms you use
9. Clear your browsing data off cookies and other tracking bots
10. Remember to log off when you’re done

49. ONLINE SAFETY PRACTICES

50. PROTECTING YOUR PRIVACY ONLINE
1. Change your personal profile to private
2. Share your private information selectively & intentionally
3. Avoid posting your location unless required
4. Do a business account checkup
5. Treat your online life like your offline life

51. THE FUTURE OF BRANDING IS PERSONAL
Your personal brand is the most
powerful tool you have to accomplish
your goals.
Branding is no longer about
companies trying to manage our
perception,it’s about people creating
and sharing human experiences.
The future of branding is personal.
~ Talaya Waller
WATCH THIS TEDX TALK
BY TALAYA WALLER

52. Q & A
SESSION 05
Ask questions, discuss and
share thoughts and your
perspectives

53. THANKS
subhamoy.das@gmail.com
+91 77990 00792
subhamoydas.com
@subhamoy_das
linkedin.com/in/subhamoy fb.com/subhamoy.das
@birdograph