1. Terms of use
Privacy
Dashboard
Robo/Copy Trading
Settings
Russel
Analytics
Key Numbers
Profile
Positions
+7% ($5 691)
$12 600 0.09 BTC
SEP 12
SEP 13
SEP 14
SEP 15
SEP 16
SEP 17
SEP 18$22 400
$11 900
1H
1D
1W
1M
1Y
ALL
BALANCE
RETURN
BTC ESTI.
Generated by True P&L
Revenue per month
112,32%
OCT 20
420,02%
MAY 20
420,02%
APR 20
420,02%
MAR 20
-120,87%
JUN 20
150,65%
JUL 20
556,57%
AUG 20
-390,75%
SEP 20
Icanchangeyourmind
Binance
Connect Trader
russell@truepnl.com
in the space of Robo and
Copy-trading
TruePNL is a Robinhood
Backed by
2. 2
Problems
Hundreds of millions of people want to multiply their funds
by investing or trading.
But don't have enough time or experience to learn to invest.
They are ready to face increased risks and consider
alternative ways of investment.
95%
of all traders lose money
because of a lack
of knowledge
SHORT FACT
3. overview
Platform
TruePNL is a platform for copy,
robo trading, and portfolio
tracker with a focus on
transparency and ease of use.
Copy-trading
Robo-trading
TruePNL gives access to hundreds
of professional traders’ strategies
with historically proven profitability.
Investors can passively earn by connecting
to a suitable trader/ robo strategy based
on proven historical performance and risk
score. Investors connect their brokers'
accounts by API and make their funds work
and earn using the best ready-made
strategies without non-trading risks
for the capital.
Portfolio tracker
for traders
TruePNL platform provides analytical reports
based on data from accounts connected
by API. A trader receives a detailed report
on his trading performance in just a few
clicks and is able to adjust individual
parameters at any time.
3
4. is to democratize
trading for all
TruePNL’s mission
We make trading transparent, approachable,
and understandable for both newcomers and
experts by providing them with professional
analytical tools and market-proven strategies.
4
6. opportunityMarket
The value of global alternative assets
will increase to $15.3 trillion by 2020
— PwC
$24 trillion worth of Digital Assets are projected to
be stored and transacted on the Blockchain by 2027
— The World Economic Forum
478 M
Global individuals with wealth > $100k
110 M
Global investors in Crypto-assets
6
7. strategy
Timelines
Go to market
2020 2021
October - November
Binance connector
December - February
Beta of Robo-trading module
December - February
Updated simple and clean UX/UI
2020 2021
January
Hit 20,000 users
February - March
Beta of copy-trading module
April - June
Mobile app development
Hit 50,000 users
2021 May
Beta of portfolio tracker
for Stock Market
2021 Q4
Public releases of portfolio
tracker and robo-trading
tool for stock markets
2022 Q3
ANOTHER GOALS:
January - March
Research activities
May-August
MVP of analytical reports
f rom traders using BitMEX
7
8. Go to market
We start in crypto due to the easy integration of crypto exchange
platforms, high market volatility, and lack of strong market competitors.
We plan to expand to traditional financial markets at the end of 2021.
8
9. RevenueBusiness model —
Businesses
Earn with orders flow
Additional monetization
Users
Monthly subscription and success fee
A trader can choose to pay the subscription
fee of $20 and the success fee of 10-20%. If
the success fee exceeds $20, no
subscription fee will be charged.
Exchange platforms offer from 10% to 50% commission
share of all trading volume going through TruePNL service.
Paid integration, Data Sales
Avg. trading volume of an user account that is using our strategies is 100k$.
Avg. exchange platform commission is 0.15% of the volume with a 25% rebate
rate . Avg. commission - 150$ per month and 37,5$ earning from an active user
from exchange rebate.
EXAMPLE
99
10. October 2020The Traction —
15 322
site visits a month
7
mentions in media
2
interviews
1 440
portfolios added
5 220
users registered
>20%
Avg. user base
growth per week
USERS
1 3 7 12 17 22 275 15 2510 20 30
10
MVP is ready
12. requirementFunding
$200k
for 8-10% in equity share
$100k
technology
$35k
marketing
$35k
operational
$5k
legal review
$20k
reserve
REQUIRED FUNDS
Goals for the seed round:
Crypt o-analytical tool with 2 connected
exchange platforms
Beta-version of Robo-trading tool
Clean & updated UX/UI
20,000 + users
$10k MRR
12
13. strategyExit
Fintech is a young and rapidly evolving sector, with valuations
often based on future potential. Our approach is to build a
company with robust revenues today, easing capital raises in
light of new market conditions.
There will be several opportunities for investors to exit along
as larger funding partners come in. TruePNL will consider
opportunities to be acquired by Tier-1 brokerage companies
in 4-7 years or plans to run an IPO in 7-10 years.
RECENT RESEMBLING EXITS:
Plaid.com
was acquired for $5.3B by Visa
Coinmarketcap.com
was acquired for $300M by
Binance (30M visitors per
month)
Blockfolio.com
was acquired for $150M
by FTX Exchange
13
14. Contacts
russell@truepnl.com
@rtgecompany
https://truepnl.com
14
Terms of use
Privacy
Dashboard
Robo/Copy Trading
Settings
Russel
Analytics
Key Numbers
Profile
Positions
+7% ($5 691)
$12 600 0.09 BTC
SEP 12
SEP 13
SEP 14
SEP 15
SEP 16
SEP 17
SEP 18$22 400
$11 900
1H
1D
1W
1M
1Y
ALL
BALANCE
RETURN
BTC ESTI.
Generated by True P&L
Revenue per month
112,32%
OCT 20
420,02%
MAY 20
420,02%
APR 20
420,02%
MAR 20
-120,87%
JUN 20
150,65%
JUL 20
556,57%
AUG20
-390,75%
SEP 20
