The document discusses the results of a market research survey conducted to inform the production of a student music video. The survey asked questions about respondents' music preferences, how they find and view music videos, and what they like and dislike in music videos. Key findings included that most respondents listen to music everyday, prefer genres like hip hop and pop, find music videos on YouTube suggestions, view them on YouTube, and want to see dancing and a variety of shots in music videos. This information will help the student group include popular elements in their own music video.

1. MARKET
RESEARCH SEDA NUR

2. WHY IS MARKET RESEARCH
IMPORTANT?Market research is important because it’s a way of finding out what our target
audience likes in a music video for example genre, setting, artist and narrative.
As a group we decided to range our target audience to be 14 and over as it will
give us a variety of views. In our survey we included ten questions that we would
ask an audience and these were what genre are you, how often do you listen to
music, what genre(s) of music do you listen to, how do you find about music
videos, how do you view music videos, do you prefer to watch music videos as
you are listening to the song, what would you like to see in music videos, do
you like music videos that contain a narrative or performance, is there anything
in music videos that you would not like to see, and finally how much do you pay
attention to the lyrics. The survey was really helpful as it gave us responses that
we will use to make our own music video better.

3. WHAT GENDER?
We asked the question ‘what gender’
because it would of separate the
females and males into categories on
what they each like to see in music
videos and allow us to include
elements that each categories likes.
This would be helpful as both of the
audiences will like some elements of
the music video.
Looking at the results we can see that
more females took part in our survey
than males did. This would be a
slight issue as its not equal and
would give us different opinions and
views. However, there was three
responses that said prefer not to say
which might be males or females.

4. HOW OFTEN DO YOU LISTEN
TO MUSIC?We wanted to ask this question because it
would of gave us an idea of how often our
audience listens to music. This would be
beneficial as we would know roughly how
many times our music video will be watched.
Looking at the results we can see that 33
people listen to music everyday, 3 people
listen to music often, and 3 people rarely out
of 39 people. This was an important
information as it would show us how many
people will watch our music video. This will
also help us with making the right decisions
so that people can watch our video and leave
a comment. To do this we could look at
comments from the people who rarely watch
music videos and analyse them according to
what we can add in our music video.

5. WHAT GENRE(S) OF MUSIC
DO YOU LISTEN
TO?We decided to choose this question as it would of allow us to see
what genre our audience likes to listen to. As a group we decided
to pick the genre Pop as it suited all of our liking. This question
was really beneficial as it shows us how many people listen to the
genre that we chose.
Looking at the results I can see that Hip Hop was the most
listened genre and Pop was the second one along with R&B. This
is a good feedback as we can now look into these genres and look
at what codes and conventions they use in their music videos so
that we can include these in our one.
Looking at the other genres I could see that some people like
House, Country, Folk, Soul, Indie, Jazz, Reggae, Rock, and Rap.
This allows us the investigate more in these genres and be able to
apply this to our music video.

6. HOW DO YOU FIND OUT ABOUT
MUSIC
VIDEOS?We decided to ask this question because it’s a way of how our
audience finds about music videos, so that when our music
video is published we might be able to use what they
recommended.
Looking at the results I could see that the audience found music
videos from YouTube Suggestions. Second was word of mouth
and then social network e.g. Twitter and Facebook. I could see
straight away that we can promote our music video on a social
network and maybe create our own account where we can add
information about the music and artists.
The results for the Other choice, 4 people gave responses and
one of them was Soundcloud. This would be a good way to get
our music across however, its not the right format as music
videos can’t be published on it and it will just be the
soundtrack. This also could be considered as copyright and our
group wouldn’t want the music video to be removed.

7. HOW DO YOU VIEW MUSIC
VIDEOS?We decided to ask this question because it’s
a way of finding out how the target audience
views music videos, where then we will be
able to publish it so that the audience can
watch our music video.
Looking at the results I can see that the
audience mostly viewed music videos on
YouTube. This question was really beneficial
as it helped us with picking the right format
to upload our own music video. This will
also help our music video get more views.

8. DO YOU PREFER TO WATCH MUSIC
VIDEOS AS YOU ARE LISTENING TO
THE SONG?This question was useful as it asked the
audience if they liked watching music
videos of the song while listening to the
song. This was useful because it gave us
an idea on whether people will watch the
music video and listen to the song or
listen to the music without looking at the
music video. I think our music video will
be watched while listening to it, because
its new and shows a remake of the actual
artists music video.
Looking at the results I can see that the
most common one was the ‘sometimes’
choice with 30 people choosing this. For
the ‘Yes’ and ‘No’ choice people voted 4
for each.

9. WHAT WOULD YOU LIKE TO
SEE IN A MUSIC VIDEO?
We decided to ask this question because it’s
one of the most important ones and it would
allow us to see what our audience likes to see
in music videos and it will be helpful as we
can include these features in our own music
video.
Looking at the results I can see that the most
common one was dancing and the second
one was variety of shots. As a group we will
include these in our music video so that the
audience will like to watch it as we included
features that they recommended.

10. DO YOU LIKE MUSIC VIDEOS THAT
CONTAIN A NARRATIVE (STORY)
OR PERFORMANCE?We decided to ask this question because we
would like to know what our target audience
likes in music videos, so that when we do
our music video we can include these;
Narrative and performance or both.
Looking at the results mainly people wanted
to see both which was narrative and
performance in music videos. This was
useful as now we know as a group what to
include when filming our video. The image
below shows three responses that students
wrote.

11. IS THERE ANYTHING IN MUSIC
VIDEOS THAT YOU WOULD NOT
LIKE TO SEE?We decided to ask this question because it
linked with question 7 as this one said what
would you not like to see in music videos. This
is an important question because as a group we
wouldn’t want to include something that the
target audience doesn’t like to see.
Looking at the results we can see that the
audience doesn’t want to see unexpected
endings and turning the music video into a
movie. This was an important information as we
wouldn’t want this to happen to our music
video.

12. ON A SCALE OF 1-10 (10 BEING
THE HIGHEST) HOW MUCH DO
YOU PAY ATTENTION TO THE
LYRICS?We wanted to ask this question to our target
audience because we wanted to know
whether they pay attention to the lyrics of the
song or not. This is important because this
will allow us to concentrate on different parts
of the music video.
Looking at the results I can see that mainly
people chose 8 on the scale of how close they
pay attention to the lyrics. This was important
as we will look at the lyrics carefully and add
features from the lyrics so that it
corresponds.