This document provides an outline for a 10 slide investor pitch deck. It includes suggestions for slide layouts, key questions to answer on each slide, and words of advice. The slides cover introducing the founder and product, defining the problem and solution, traction to date, market opportunity, competitive edge, team, fundraising details, why invest now, and a summary of 3 key points. The goal is to hook the audience, showcase growth and market potential, and make the case for why investors should back the company.

1. 1. Title Slide
I N T R O D U C E Y O U R S E L F & Y O U R P R O D U C T
Slide
Layout
Include visual of product and logo.
Questions
to Answer
Who are you?
Why did you start your company?
Words of
advice
Focus on hooking the audience and
deliver with high energy.

2. 2. Problem
D E F I N E T H E “ B I G ” P R O B L E M Y O U ’ R E S O L V I N G
Slide
Layout
Limited text, include keywords of
problem you’re solving.
Questions
to Answer
What problem are you solving?
Why should your audience care?

3. 3. Solution
H O W I S Y O U R P R O D U C T S O L V I N G T H E
P R O B L E M ?
Slide
Layout
Visuals of the product and service.
Questions
to Answer
How does your product solve the
problem you defined in Slide 2?
Words of
advice
Keep it simple, your grandmother
should understand it.

4. 4. Traction
V I S U A L I Z E Y O U R G R O W T H T O D A T E
Slide Layout Clear graph of historical traction and growth, pull out the
key metrics investors should remember. Use either
revenue growth, user growth or whatever key metric
proves your traction.
Questions to
Answer
What’s been your traction up to this point?
Words of advice This slide is critical to keep the audience engaged.
No projections.

5. 5. Market Opportunity
H O W B I G I S T H E M A R K E T Y O U ’ R E T A C K L I N G ?
Slide
Layout
Show market size (and/or growth)
Questions
to Answer
What is the market you’re tackling?
Is this is a growing market?
Words of
advice
Investors love billion dollar markets
which are ripe for disruption.

6. 6. Competitive Edge
W H A T I S Y O U R S E C R E T S A U C E ?
Slide Layout Pull out and visualize the key components that
differentiate your product.
Questions to
Answer
What is the secret sauce driving growth behind
your company?
Words of
advice
Don’t get too in the weeds discussing
competitors. Focus on your company. If there is
one obvious, “hundred pound gorilla” in the
space, make sure you clearly articulate “unlike x,
we ____”.

7. 7. Team
W H Y A R E Y O U T H E R I G H T T E A M T O W I N ?
Slide Layout Include headshots and bios of key team
members. Pull out impressive past
accomplishments (ie. Industry experience,
companies sold etc.)
Questions to
Answer
Who are you?
Why are you a winning team?
Words of
advice
Keep it picture and logo heavy, and text-
light.

8. 8. Raise
D E S C R I P T I O N O F F U N D R A I S E
Slide Layout Include your raise numbers.
Questions to
Answer
How much are you raising? Seed, Series
A, etc.? What is the valuation (or terms if a
note)?
Words of
advice
If you can show fundraising traction it goes
a long way.

9. 9. Why Now?
W H Y S H O U L D I N V E S T O R S M A K E A B E T R I G H T N O W ?
Slide Layout Largely text – based highlighting key
points.
Questions to
Answer
Why is now the right time for your company
to raise and grow? Why is this space ripe
for disruption? Where will this get your
company?
Words of
advice
This is your time to make a call to action to
the audience.

10. 10. In Summary
H I T H O M E 3 K E Y P O I N T S O F Y O U R P I T C H
Slide Layout Largely text – based highlighting 3 key
points.
Questions to
Answer
What are the three key points you want
investors to remember?
Words of
advice
Practice this conclusion ahead of time so
you nail this.