Delivering good content needs a plan. Content strategy helps you to manage your resource and focus on producing the relevant and valuable stuff that your audience really wants. Here’s some good reasons why implementing content strategy (and delivering that good content) can help you save time, money and hassle.

1. We don’t need more content we just need
better content.
And delivering good content needs a plan.
Content strategy helps you to manage
your resource and focus on producing
the relevant and valuable stuff that your
audience really wants.
Here’s some good reasons why
implementing content strategy (and
delivering that good content) can help you
save time, money and hassle.
Content strategy
It’s not just another new buzz phrase, honest...
A slide guide made by those nice people at

2. Content strategy makes it
easy for your customers to
find their way.
Content should exist to help people
and inspire them to action—to inform,
educate or entertain.
Bad content can deter people and even
become a barrier preventing people
doing business with you.
Content strategy helps you remove the
unwanted and irrelevant and identify
the content that will help your
audience find their way.

3. Good content makes it easy for
you to be understood.
When your message is clear and people
understand what you do and what you stand
for, they’ll find it easier to do business with
you. Good content builds trust and loyalty and
content strategy helps you deliver that content.

4. Good content helps you reach
a wider audience.
Good content gets you noticed—and great
content that’s easy to share is going to help
you extend your reach much further.
Content strategy helps you to understand
that audience and refine the process of
creating and delivering great content to
them on a regular basis.

5. Oh, by the way, this is what
bad content looks like
to your audience.
(It doesn’t make it easy for people)

6. Content strategy helps you
create an asset library.
Content strategy helps you organise your
content making it easier for you and your
colleagues to manage, recycle and reuse.

7. Good content helps your
customers and employees to
help themselves.
Your audience will thank you for making
it easy for them to find answers and get
relevant, up to date information on the
things that matter to them.
Content strategy helps you review and
keep tabs on that content, rooting out the
redundant, outdated or trivial.

8. www.seedr.co.uk
Steve Morris
Designer & content
strategist
Bence Árpási
Developer
Seedr Creative make web sites and apps
that look great and work perfectly.
We design future-friendly things for the web
from the content up.
Crafted for the web with HTML5, CSS3 and
Ruby on Rails.
Logo design, branding, content strategy and marketing.
If you’re interested in anything you’ve seen
in this slideguide then please get in touch
hello@seedr.co.uk