A showcase of a logo design project by Seedr Creative highlighting the graphic design process. It includes some best practice advice and useful tips and resources.

1. Logo and branding redesign
The creative process revealed

2. Ask the right questions to get the right brief
(The brief is like the ship’s rudder)
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6. ! D o m ind for yo
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9.! Do go?
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10.! Wh want your logo

3. When we design logos we like to...
• Avoid fads and trends
• Design, not decorate
• Keep it simple
‘Simplicity is the ultimate form of sophistication’
Leonardo Da Vinci

4. Start with a pencil and paper...

5. ...to get all the ideas down quickly
“Sketching helps to evolve your imagination: once you understand
it, you will always start from just white paper.”
Dainis Graveris

6. Only get the digital tools out when
you’re ready

7. Work with colour schemes
(that should be in the brief)
Try www.colourlovers.com for inspiration

8. Choose fonts wisely
Sans serif
Humanist
Slab serif
Serif
contrast | weight
http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/

9. Make it versatile

10. It’s ready when there’s nothing left
to leave out

11. The presentation
“A presentation that lacks an idea cannot hide behind glamorous
photos, pizazz, or ballyhoo.” Paul Rand

12. Refine!

13. Guidelines help with consistency
A great resource: http://imjustcreative.com/logo-identity-guideline-template-for-download/2010/04/15/

14. Anita Smith
1111 Budapest, Nevegy köz 10.
M: +12 34 5678 910
T: +36 (1) 5678 910, F: +36 (1) 5678 910
anita.smith@greensound.hu
www.greensound.hu

15. @SeedrSteve
@Mozbloke
www.seedr.co.uk