A guide to Bad Web Content with some tips to help make improvements; a simple guide to get up and running with Content Strategy.

1. The stuff of
CONTENT NIGHTMARES
Bad Web Content can turn your website visitors into
confused, out of control zombies destined to leave your
site in search of useful, valuable content!
A guide made by

2. The Curse of the
Mission Statement
Forcing users to suffer an eternity of
pointless rambling waffle!

3. Freakish Features
A hellish underworld of
endless product features with
no benefits in sight!

4. Fearful FAQs
Undead questions ignored
for all eternity!

5. Stock image zombies
Generic soulless stock images!

6. Video Nasty
A ghostly dull message that once
seen will disappear from your
conscience forever!

7. Pathways of Peril
Lost on a path to nowhere with
no hope of ever finding what
they're looking for!

8. Page of Despair
The Dreaded Page With No Point
-it doesn't explain anything and it
doesn't convert!

9. Drive a stake through the
heart of Bad Web Content
How to start making useful content that won't
scare people away...

10. Start with an audit
What content have you got, what does it do,
how much is there, is it any good?
Better Content is Good for Business!

11. Measure and research
Use analytics and ask people!

12. Define a business goal
Make sure your content supports that goal

13. Each piece of content
needs a purpose
And a person who is responsible for it

14. Make better pathways
Help users get to the information they need

15. Give users only
what they need
Think quality over quantity

16. Test your content
and review it regularly

17. Time to wake your content from the dead?
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