In a presentation at the Accelerate Ottawa conference, 500 Startups Venture Partner Selcuk Atli introduced the Pivot Pyramid Framework. Pivot Pyramid is an intuitive and visual process that founders can rely on as they experiment with their startup in search for product market fit. It explains how companies can pivot in different areas of their company such as customers, problem, solution, technology and growth - and how these changes affect each other.
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32. Growth Airbnb Airbnb started posting their listings on craigslist. This boosted visibility of
listings and drove more demand. It was short lived because Craigslist
shut it down.
Technology Facebook When its original programming language PHP started not keeping up
with its scale, Facebook built HipHop, a technology that translated PHP
into C++, a more scalable and efficient language.
Solution Meerkat Originally an app that lets you share live video with people you know,
Meerkat achieved breakout growth when it started live streaming video
on Twitter.
Problem Criteo Criteo started out as a recommendation engine for online retailers. They
pivoted to become one of the most successful companies that help
online retailers execute retargeting campaigns.
Customers Shopify Tobias Lütke started out by selling an elite line of snowboards online. He
quickly realized the tools to help build ecommerce sites were not good
enough. Today Shopify helps 100,000+ SMBs sell their products online.
Editor's Notes
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of
Let me share a really telling experience that I used to be ashamed of