Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pivot Pyramid - A guideline to experiment with and pivot your startup

15,180 views

Published on

In a presentation at the Accelerate Ottawa conference, 500 Startups Venture Partner Selcuk Atli introduced the Pivot Pyramid Framework. Pivot Pyramid is an intuitive and visual process that founders can rely on as they experiment with their startup in search for product market fit. It explains how companies can pivot in different areas of their company such as customers, problem, solution, technology and growth - and how these changes affect each other.

Published in: Internet
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/bXlWP ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/bXlWP ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If we are speaking about saving time and money this site ⇒ www.HelpWriting.net ⇐ is going to be the best option!! I personally used lots of times and remain highly satisfied.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/bXlWP ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Pivot Pyramid - A guideline to experiment with and pivot your startup

  1. 1. Selcuk Atli selcuk@500startups.com
  2. 2. • Over 1500 Companies Invested In • $240M Under Management • 300+ companies started outside US • 300+ companies with Women Founders • Our Team of 110 people spans 12 countries and speak 20+ different languages Always #500strong
  3. 3. • Venture Partner, 500 Startups • Co-founder, Manifest (acq. Rakuten) • Co-founder, Boostable (YC W’14) • Sell out rock star with upcoming EP Twitter @selcukatli
  4. 4. Personal Pivot Story: Manifest Commerce
  5. 5. Searching for Product Market Fit
  6. 6. Many Small Experiments
  7. 7. Growth Hacking Thesis >> Experiment >>Measure >> Scale
  8. 8. ???
  9. 9. Customers Problem Solution Tech Growth Pivot Pyramid
  10. 10. Customers Problem Solution Tech Growth e.g. Shopify
  11. 11. Customers Problem Solution Tech Growth e.g. Criteo
  12. 12. Customers Problem Solution Tech Growth e.g. Meerkat
  13. 13. Customers Problem Solution Tech Growth e.g. Facebook
  14. 14. Customers Problem Solution Tech Growth e.g. Airbnb
  15. 15. Key Takeaways
  16. 16. EXPERIMENT LESS FREQUENTLY
  17. 17. Pivoting at the bottom Changes everything above
  18. 18. Customers Problem Solution Tech Growth
  19. 19. Start with customers. Not product, or technology.
  20. 20. Customers Problem Solution Tech Growth
  21. 21. You can’t have more than one customer
  22. 22. Customers Problem Solution Tech Growth
  23. 23. Assume you will dump your technology
  24. 24. Customers Problem Solution Tech Growth
  25. 25. All experiments must target GROWTH
  26. 26. Customers Problem Solution Tech Growth
  27. 27. selcuk@500startups.com #PivotPyramid
  28. 28. Growth Airbnb Airbnb started posting their listings on craigslist. This boosted visibility of listings and drove more demand. It was short lived because Craigslist shut it down. Technology Facebook When its original programming language PHP started not keeping up with its scale, Facebook built HipHop, a technology that translated PHP into C++, a more scalable and efficient language. Solution Meerkat Originally an app that lets you share live video with people you know, Meerkat achieved breakout growth when it started live streaming video on Twitter. Problem Criteo Criteo started out as a recommendation engine for online retailers. They pivoted to become one of the most successful companies that help online retailers execute retargeting campaigns. Customers Shopify Tobias Lütke started out by selling an elite line of snowboards online. He quickly realized the tools to help build ecommerce sites were not good enough. Today Shopify helps 100,000+ SMBs sell their products online.

×