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Commonalities in LibQUAL+® (Dis)satisfaction: 
An international trend? 
Research conducted by 
Selena Killick Martha Kyrillidou 
Cranfield University Association of Research Libraries
LibQUAL+® 
• Internationally Renowned 
• Web based 
• Standardised 
• Expectations & Perceptions 
LibQUAL+®
Adequacy and Superiority 
Adequacy: 
Calculated by subtracting Minimum from Perceived score. 
A negative score indicates failing to meet minimum expectations. 
Superiority: 
Calculated by subtracting Desired from Perceived score. 
A positive score indicates exceeding desired expectations. 
Question 1 
1 2 3 4 5 6 7 8 9 
Adequacy Superiority 
Minimum Desired Perceived
Dimensions 
Affect of Service 
Empathy 
Responsiveness 
Assurance 
Reliability 
Information Control Library as Place 
Scope of Content 
Convenience 
Ease of Navigation 
Timeliness 
Equipment 
Self-Reliance 
Utilitarian Space 
Symbol 
Refuge
Commonalities in Satisfaction? 
Affect of Service Information Control Library as Place 
? ? 
? 
? 
? 
?
Commonalities in Dissatisfaction? 
Affect of Service Information Control Library as Place 
? ? 
? 
? ? 
?
Sample Group 
• 2012: 19 European Libraries 
• 2013: ARL LibQUAL+ consortium 2013 
• All respondents excluding Library staff 
• After data screening, n= 41,018 (~50% UG)
Definitions of satisfied/dissatisfied 
Satisfied 
For each dimension: 
Superiority gap >0 
Adequacy gap >1 
• Minimum expectations are 
being exceeded by at least 1 
• Desired expectations are 
being met or exceeded 
Dissatisfied 
For each dimension: 
Adequacy gap <0 
Superiority gap <-1 
• Desired expectations are 
not being met by at least 1 
• Minimum expectations 
are not being met
Satisfied European Respondents 
Affect of Service Information Control Library as Place
Satisfied ARL Respondents 
Affect of Service Information Control Library as Place
Affect of Service Information Control Library as Place 
Undergraduates 
Graduates 
Faculty
Dissatisfied European Respondents 
Affect of Service Information Control Library as Place
Dissatisfied ARL Respondents 
Affect of Service Information Control Library as Place
Affect of Service Information Control Library as Place 
Undergraduates 
Graduates 
Faculty
So what?
Thank You! 
Selena Killick Martha Kyrillidou 
Cranfield University Association of Research Libraries 
s.a.killick@cranfield.ac.uk martha@arl.org

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Commonalities in LibQUAL+® (Dis)satisfaction: An international trend?

  • 1. Commonalities in LibQUAL+® (Dis)satisfaction: An international trend? Research conducted by Selena Killick Martha Kyrillidou Cranfield University Association of Research Libraries
  • 2. LibQUAL+® • Internationally Renowned • Web based • Standardised • Expectations & Perceptions LibQUAL+®
  • 3. Adequacy and Superiority Adequacy: Calculated by subtracting Minimum from Perceived score. A negative score indicates failing to meet minimum expectations. Superiority: Calculated by subtracting Desired from Perceived score. A positive score indicates exceeding desired expectations. Question 1 1 2 3 4 5 6 7 8 9 Adequacy Superiority Minimum Desired Perceived
  • 4. Dimensions Affect of Service Empathy Responsiveness Assurance Reliability Information Control Library as Place Scope of Content Convenience Ease of Navigation Timeliness Equipment Self-Reliance Utilitarian Space Symbol Refuge
  • 5. Commonalities in Satisfaction? Affect of Service Information Control Library as Place ? ? ? ? ? ?
  • 6. Commonalities in Dissatisfaction? Affect of Service Information Control Library as Place ? ? ? ? ? ?
  • 7. Sample Group • 2012: 19 European Libraries • 2013: ARL LibQUAL+ consortium 2013 • All respondents excluding Library staff • After data screening, n= 41,018 (~50% UG)
  • 8. Definitions of satisfied/dissatisfied Satisfied For each dimension: Superiority gap >0 Adequacy gap >1 • Minimum expectations are being exceeded by at least 1 • Desired expectations are being met or exceeded Dissatisfied For each dimension: Adequacy gap <0 Superiority gap <-1 • Desired expectations are not being met by at least 1 • Minimum expectations are not being met
  • 9.
  • 10. Satisfied European Respondents Affect of Service Information Control Library as Place
  • 11. Satisfied ARL Respondents Affect of Service Information Control Library as Place
  • 12. Affect of Service Information Control Library as Place Undergraduates Graduates Faculty
  • 13. Dissatisfied European Respondents Affect of Service Information Control Library as Place
  • 14. Dissatisfied ARL Respondents Affect of Service Information Control Library as Place
  • 15. Affect of Service Information Control Library as Place Undergraduates Graduates Faculty
  • 17.
  • 18. Thank You! Selena Killick Martha Kyrillidou Cranfield University Association of Research Libraries s.a.killick@cranfield.ac.uk martha@arl.org