Barter for Airlines

© Copyright 2013 - Ormita Commerce Network
BARTER FOR
YOUR AIRLINE
Turning your airlines empty seats into advertising space
and more...
© Copyright. Ormita Commerce Network Limited

Recovers Value from Unsold Time and
Space
Time and excess production capacity are
priceless non-recoverable, non-recyclable
limited commodities. Selling these via Ormita
provides a mechanism for businesses to
achieve greater wealth.
Brings New Customers
Ormita brings new customers to a business,
without affecting the existing cash sales already
being generated by the company. This may
result in more “word-of-mouth” referrals, an
increased work-portfolio, more
recommendations, improved organizational
skills, higher visibility and more cash sales.
Improves Cash-flow
There are two ways to increase cash flow –
reduce costs and create additional sales. Ormita
does both! Ormita provides business owners the
opportunity to acquire what they need with what
they have and allows them to preserve their
working capital for other needs.
Creates Wholesale Buying Power
When members purchase using Ormita they
are buying out of the profit margin created from
new sales – not their existing cash income.
Increases a Businesses Asset Base
By adding new customers and additional
revenue, a business can increase its overall
profitability and improve the health of its
balance sheet. Increased income will offset
existing purchases, freeing up cash and
contributing to an overall net-profit for the
business.
Increases Visibility
More customers, a greater number of referrals,
a bigger portfolio, more feedback, better
signage, more promotional activities and new
advertising campaigns funded from additional
sales all contribute to improving a businesses
atmosphere and visibility.
BENEFITS OF BARTER

Get more
customers
Build brand
value
Take
customers
away from the
competition
Get first-mover
advantage in
foreign markets
Generate referral
sales
Get a competitive
edge

ADVERTISING
USING BARTER
ormita.com.cy

?
WHAT SORT OF
ADVERTISING
IS AVAILABLE ON
BARTERRadio Television Railway Bus Internet Billboards Magazine Newspaper
... and much more ...
ALL TYPES OF MEDIA IN 54
COUNTRIES ON 100%
BARTER

Media Planning & Buying
Localisation, Translation & Design
Post Analysis & Reporting
Media Strategy
OTHER MEDIA SERVICES ON BARTER
Ormita provides traditional media services, as well as a highly accountable ROI optimisation model that will
maximise sales volume, conversion rates and revenue per order. We also have a full service in house
digital team, and are ahead of the game for digital and social media.
We are proud to include a number of diversified services to our clients, over and above our specialised
strategy, implementation planning and buying offering including sponsorship and activation planning and
implementation. We are also able to offer our clients tailored data modelling and analytics, econometrics
and data mining solutions through our international links.

BARTER MEDIA FULFILLMENT
Barter Media Fulfilment
We critically study every target audience, assign
media consumption to it, and then creatively
media plan, passionately negotiate and buy
media, with the vision to achieve the best return
on investment of clients’ barter agreement. We
have a team of creative people who constantly
deliver the best and we believe that we are in
the business of building customer's business. A
minor concern of the customer is a major
concern for us.
Volume buying earns us deep discounts that are
then passed along to our clients, maximizing
their return on investment. Lower rates enable
you to benefit by improving your overall
budgetary goals, so you increase campaign
awareness and longevity.
We are committed to:
 Building your airlines brand.
 Making your airline our business partner
from Strategy to Execution.
 Providing your airline a planned sequence
of activities – Not, single unconnected
shots.
 Proactive approach to maximise PR
opportunities.
 Highly creative approach.
 Creating a link with the media.
 Dedicated to delivering results and a
Return On Investment (ROI) for your
airline.
 Meticulous management of
implementation.
 Bringing a pool of talent to every job your
airline gives us.

OTHER
ESSENTIALS
AVAILABLE ON
BARTER
ormita.com.cy

BARTER FOR IN-FLIGHT NEEDS
Blankets Pillows
Ear Phones Refresher Towlettes

BARTER FOR PRINTING
All your printing needs on 100% barter

BARTER FOR DISPLAY ITEMS
Standies
Collapsible Walls Trade Show Displays
Temporary Desks Sandwich Boards
Engraved Signs

BARTER FOR CORPORATE CLOTHING
We have uniform and luggage manufacturers in
multiple countries all available on 100% barter
Copy your existing design
or
Create a new design

USE BARTER TO
REWARD YOUR
CUSTOMERS,
AGENTS & STAFF
ormita.com.cy

AIRPOINT GIFTS ON BARTER
Ormita can provide you with a
turn-key airpoints gifts system
for your clients.
Gifts can be delivered to your
clients inclusive of postage
costs.
Your airline can repay in air
tickets.

BARTER FOR PROMOTIONAL ITEMS
Luggage TagsUSB Sticks
Key Rings
Luggage Scales Stress Balls
Model Planes
Travel Safe Kits Foam Planes
Custom Travel Kits
Tote Bags
Candy
Don’t like what
you see? We have
lots more available!!
Let us create a
tailored solution for
you!

BARTER FOR HIGH-END CORPORATE GIFTS
Don’t like what
you see? We have
Let us create a
you!
Cuff Links Computer Mice
Solar ChargerExecutive Puzzles Executive Putter Sets

BARTER FOR EXECUTIVE REWARDS
Don’t like what
you see? We have
Let us create a
you!
100% Electric Vehicles
International Hotels & Resorts

ANCILLARY
REVENUE
OPTIONS
ormita.com.cy

Why advertising on airlines works for barter traders
 Captive Audience – 2 – 18 hours
 Focused attention - no distractions from home life/work
 Reach large demographic of people including business travellers, vacationers, men &
women
 Large advertising space.
 Clients can take some types of ads with them – Cups, Napkins, Boarding Pass Sleeves &
Samples.
 Caters to a wealthy & highly educated demographic with a median wage of $82,822
MORE BARTER OPTIONS TO REPAY

BOARDING PASS INSERTS
Printing is also available on 100%
barter via Ormita

BACKS OF BOARDING PASSES
barter via Ormita

FOOD TRAY LINERS
barter via Ormita

CARE COVERS
Overview
The idea was inspired by public
sanitation fears, which reached a
pitch last fall during the swine flu
scare.
How it works
A regular tray table is covered
with special clear laminating film
that releases silver ions, which
attack bacteria to prevent it from
growing. The ads appear on the
tray table, underneath the film.
What product categories do well
Frequent ad categories include telecommunications, travel,
personal care products, financial services, auto, consumer
electronics and web sites.
Who’s already on airplanes
Recent airline advertisers include Hilton hotels, Tylenol,
Verizon, Apple, FedEx, Sony, Crest, Ford, Microsoft and
American Express.
barter via Ormita

HEAD REST COVERS
barter via Ormita

REFRESHER TOWLETTES
Towlettes and printing is also
available on 100% barter via
Ormita

OTHER IDEAS
 Airsick bag printing
 Beverage cart side stickers
 Cocktail napkin printing
 Check in counter display advertising
 Seatback inserts
 Branded snack bags
 Coupons inside boxed meals
 Overhead bin advertising
 In-flight announcements and give-aways
 Lavatory door stickers
 Beverage cup printing
 Amenity kit handouts
 Email advertising (reservation confirmations, boarding
passes, email destination guides, frequent flier
programme member emails, email lists)
 Online confirmation banners
Following are some other methods of monetising
space on board the aircraft:

THE BARTER
PROCESS
ormita.com.cy

DIRECT BARTER ORMITA BARTER
ORMITA IS MULTI-BARTER

The Ormita barter exchange platform serves several functions:
 Allows access to our closed network of more than 220,000 business barter traders
 Provides a multi-lateral matching system of wants and needs
 Helps source new customers
 Gives each business an international platform to sell their product and source new supplies
 Promotes existing participants (nationally and globally) through blind matching
 Acts as a third-party to mediate between delivery of goods and services for the best price
 Finds alternative (non-cash) suppliers for you to make purchases from
 Records the values of transactions
 Issues account statements to show the transactions
Ormita brings new customers
 These customers do not replace existing cash customers
 Customers are those who would otherwise not purchase from you using cash
 These customers generate new revenue
Ormita provides each member with an account which:
 Offers access to interest-free lines of credit
 Records the value of every purchase or sale
 Issues account statements
 Allows 24x7 online access
Ormita provides a new revenue stream for your airline.
We provide a new way to pay for things you need.
THE ROLE OF ORMITA

$0
$1,000
$2,000
$3,000
-$3,000
-$2,000
-$1,000
SELLING ON BARTER
When you sell, your Ormita barter account is
credited for the value of the sale – just as if it had
been sold for cash
Prices are the same as if you are using cash
 If something is usually priced at €1 cash then it will
be priced as €1 barter
 The software calculates exchange rates between
customers in different countries

$0
$1,000
$2,000
$3,000
-$3,000
-$2,000
-$1,000
When you buy, your Ormita barter
account account is debited
BUYING ON BARTER

-
€10,000
+
€10,000
-€8,000
1. You purchase €10,000 of advertising on barter
using Ormita.
2. Your account is debited €10,000 barter
The media companies account is credited €10,000
barter
Instead of paying cash, you now owe the Ormita
network €10,000 of your airline tickets.
3. The media company buys €8,000 of corporate gifts
from someone else in the network.
4. The corporate gift company spends that €8000
credit back with you.
The process is simple and every time you make a purchase you are
guaranteed a matching sale from another member of the network.
+€8,000
EXAMPLE TRADE (You wish to buy €10,000 of media)
EXAMPLE TRANSACTION

ONLINE ACCOUNT STATEMENTS
You are provided with access
to online account statements
and can create sub-user
accounts for other staff in your
organisation as you require.

Get All Relevant Stakeholders Involved on Day 1
Getting buy-in from everyone involved in the process is key. This means talking to colleagues in
procurement and sales to decide which products or services can be used to support future media
campaigns. If you have a media procurement or design division then they also need to be involved
early on.
Understand your business environment
This should go without saying, but as advertising impact is affected by lots of other factors, timing
is crucial. Aligning advertising and promotional activity will trigger multiplier effects, while stronger
seasonal leverage might be offset by adverse competitive campaigns.
Collaborate and set goals
Together with Ormita and our partners, you will be asked to review marketing objectives, media
plans and other operating goals to determine the most suitable types of media in each location for
its target market. It is during this process that Ormita will begin to develop a customised media plan
suitable for your objectives.
Ormita will also work with you to identify several approved sales channels for your airline tickets, so
as to not interfere with your existing cash client base.
The rest of process of planning and buying media remains the same as it would do without barter.
STARTING THE BARTER PROCESS

STARTING THE BARTER PROCESS
Sell Airline Ticket Credits
Once a mutually beneficial agreement has been
reached, Ormita buy a certain value of Meridiana
airline tickets in an agreed pricing structure.
Ormita may require a “barter agency of record” letter
at this stage. This is to confirm that it owns credit with
Meridiana and may sell this credit on.
Utilise Trade Credits
In accordance with the programme developed
together, Meridiana utilises its trade credits to
purchase media, hotel reservations, printing,
corporate gifts etc through Ormita.
Verify Performance
Ormita establishes mutually agreed upon metrics and
benchmarks, then carefully measures their
performance against those standards. We reconcile
invoices against orders, provide proof of performance,
and guarantee the media delivery in accordance with
market standards.

ABOUT ORMITA
ormita.com.cy

 Founded in 2001 as a financial services software provider
 Currently the world's largest non-cash (barter) trade house - based on annualised figures as of
Dec, 31 2012 (also recognised as such by UK and French Governments)
 Operations across 21 countries (2012)
 Expanding to 23 countries (2013)
 Customers in 54 countries
 More than $3.4 billion USD in barter trades
Government
32%
Manufacturing
41%
Media
8%
Mining
6%
Hospitality
4%
Other
9%
MARKET SEGMENTS BY VOLUME
COMPANY SNAPSHOT
0
5
10
15
20
25
30
2007 2008 2009 2010 2011 2012 2013
INTERNATIONAL MARKET
EXPANSION

0
500
1000
1500
2000
2500
3000
3500
2007 2008 2009 2010 2011
GLOBAL TRADE VOLUME

STANDARDISED SYSTEMS
Ormita provides a uniform system of
operation, so that consumers receive
uniform quality; efficiently and cost-
effectively.
Ormita provides management
assistance, including accounting
procedures, personnel and facility
management.
The Company has credit control, IT,
staff and risk management
procedures similar to those used in
the standard financial services
industry.
OPERATING TO BANK STANDARDS

PAST, CURRENT & PROSPECTIVE CLIENTS

21COUNTRIES
OFFICES INAust r al i a
Canada
中国
Suomi
Deut schl and
香港
I ndi a
I sr ael
I t al i a
Mal t a
Méxi co
New Zeal and
‫پاکستان‬
Români a
Si ngapor e
대한민국
Sver i ge
Tür ki ye
UAE
USA
Zambi a
AN INTERNATIONAL PRESENCE

• Hungary
• Bulgaria
• Belgium
• Netherlands
• Ukraine
• Portugal
• Austria
• Spain
OFFICE LOCATIONS
Legend
● Own Offices
● Agents / Affiliates

• Malaysia
• Vietnam
• Philippines
OFFICE LOCATIONS
Legend
● Own Offices

• Turkey
• South Africa
• Brazil
• Venezuela
OFFICE LOCATIONS
Legend
● Own Offices

IT INFRASTRUCTURE
Ormita owns fully
reundant servers
hosted in 7
countries on 3
different
continents.

OFFICIAL VIEWS
ormita.com.cy

Multi barter is experiencing a revival
over the last twenty years, a renewal
accelerated with the development of
the Internet and electronic business
platforms.
“
”
"Potentiel et perspectives de développement des plates-formes d’échanges interentreprises"
Report of the French Ministry of Finance, January 2013
Download Link: www.barterexchangelibrary.com/BARTER1.pdf
FRANCE

Companies that use multilateral
barter networks, such as the WIR or
Ormita, as an additive function to
their existing sales strategies and
inventory management processes
reap its benefits, thereby
maximizing cash flows.
“
”“International Trade Flows Facing the Global Credit Crunch: The Multilateral Barter Trade System”
Report of the Univeristy of Turin, August 2012
Download Link: http://www.ormitamediakit.com/pdf/turin.pdf
ITALY

Barter is viewed as a
potential means of enhancing
trade and promoting
economic cooperation.
“
”
OIC
"Countertrade: Policies and Practices in OIC Member Countries“
Islamic Development Bank, Seminar Proceedings No. 24, 2002
Download Link: http://www.irtipms.org/OpenSave.asp?pub=12.pdf

In situations where tourism businesses need to
save money there is the possibility to
exchange their surplus for needed goods and
services - like marketing - and thereby gain
leverage in purchasing power. The gross
margin becomes a form of discount on
purchases when bartering that makes less
cash needed for operating the company.
“
”
SWEDEN
“Commercial Barter and Local Currencies in The Context of Tourism”
Karlstad Business School, Sweden, June 2012
Download Link: http://www.ormitamediakit.com/pdf/study_on_barter_and_tourism.pdf

Business people find that using
capacity to source needed goods and
services is an attractive alternative
proposition to conventional sales and
credit if it can increase sales, ease
cash flow or reduce reliance on
conventional credit.
“
”“Capacity Trade and Credit: Emerging Architectures for Commerce and Money”
Report of the City of London, UKTI & Economic & Social Research Council
Download Link: http://www.cityoflondon.gov.uk/business/economic-research-and-information/research-
publications/Documents/research-2011/Capacity%20Trade%20and%20Credit_Full%20Report_Web.pdf
UK

PRESS COVERAGE
ormita.com.cy

THANK YOU!
Ormita International
www.barterforadvertising.com
www.barterforprinting.com
www.governmentbarter.com
www.barterforequity.com
www.ormita.com
www.ormitacorporate.com
www.ormitamediakit.com
www.agriculturalbarter.com
ormita.com

Barter for Airlines

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