Video marketing trends

Video marketing trends
In this file, you can ref free useful materials about video marketing
trends and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In 2013 video marketing became a mainstream marketing tool. For
instance, look at the success of Vine and Netflix or the video
developments of Facebook and Instagram. It is also no coincidence that
Salar Kamangar, CEO of YouTube was awarded 2013 Media Person of
the Year in Cannes.
The growing popularity of smartphones and the rapid development of
networks supporting these Internet communications mean, that devices
with bandwidth became the perfect platform from which video content
can gain ground. According to a report by Nielsen, smartphone
ownership rose from 19% in 2009 to 65% in 2013. YouTube reports
that it has 1 billion unique visitors every month and that mobile
consumption of video has tripled since 2011. The high quality video
players that are built into these phones and tablets enable the viewer to
enjoy multimedia content wherever they are, at the touch of a button.
Because of this, a short, fun and catchy video can dramatically influence
consumer decision-making. This is not only an opportunity but also a
Video marketing. Free pdf download examples Page 1

challenge to marketers who need to optimise content rendering by using
responsive designs.
As yet, this method has not been exploited. In light of this, what can we
expect from 2014?
Trends of 2014
1. Never too late to be an agile marketer
Agile marketing will be key in this fast-paced digital world. Responding
quickly to trends and news has always been important, but it is
becoming ever more so. On top of YouTube, Facebook, Instagram,
Vimeo, Vine and many other video platforms there are further emerging
ways in which to capitalize on the power of videos. A good example is a
company called Movable Ink that announced last year its ability to use
video in email marketing for which they see huge potential. Jordan
Cohen, VP of marketing, said in an interview that serious growth could
be expected in this field for the next few years due to the introduction of
HTML5 and the massive popularity of the email clients that support it.
Marketers are increasingly expected to create video content instantly,
responding in real time to analytics, trends, news events and consumer
feedback. No doubt, quick responses will be key, while planning
marketing communications months in advance will become more and
more obsolete.
2. Less is more
Marketers are advised to keep their message short. Because people put
increasing value on maximizing their time, they become less tolerant of
lengthy texts or long video presentations of products and services. This
explains the rise of apps like Vine that allows users to share only short-

form video content. Tens of millions of people have been uploading
their stories onto it. The huge success of this app is due to the short, fun
video format. The same can be said of advertisements.
This said; quality over quantity remains a priority, especially since video
advertising has become such an integral part of social media, with a
significant increase in the number of videos the user faces every day.
Those who provide boring, bad quality material will soon lose favor
with followers and quickly be blocked from news feeds.
3. Business casual
Creating audio and video content for marketing and PR purposes
requires just as much attention as other forms of marketing. By creating
thoughtful, provocative and entertaining video that is targeted at your
audience, you position your organisation among smart businesses. David
Meerman Scott, author and keynote speaker in digital marketing makes
the comparison that, just as the trend towards casual clothing has gained
ground within the workplace, business videos have begun a
transformation from formal to casual. There is now more scope for
products and services to be presented through humorous animations for
example. Not only do they cost a fraction of the price, they also target a
wider audience with their easy-to-digest content. Many marketers at top
brands have started recognising and capitalising on this by using short
explanatory videos, animations and infographics to show their products
to customers. Have a look at how the production
company EasyExplainVideo used James Bond to market Sony.
4. The marriage of art and commerce
Interactive videos containing games, surveys and social sharing buttons
are sure to gain ground this year. For instance, look at the rave reception

the Bob Dylan-video had. In that you can flip through 16 TV channels,
featuring people lip-synching the words to the song!
This interactivity can manifest in many ways, such as shopping through
the video or tailor-made content where the viewer can alter the video or
its storyline before starting it. Interactivity is a creative way of
establishing engagement and connection between the viewer and the
brand, exceeding the length of the video itself. Another example of
mixing art and commerce is the combination of music videos and ads.
5. A revenue source on top of all
Interrupting advertisements and flashing banners are a thing of the
past. Content marketing with video is the way forward. Clever marketers
such as the ones at Coull realised this. Based on the premise that
everyone enjoys videos, they found a way to connect viewers of videos
with relevant advertisers through a clickable call-to-action on individual
sites such as blogs. Because the ad is relevant to the content of the video,
they are adding value to the user experience while keeping the
publishers’ sites free of ads. They themselves use explainer videos –
such as the one mentioned previously – to inform their site’s visitors
about what they have to offer. As blogging has become increasingly
influential to participants of the World Wide Web, advertisers and
publishers should capitalize on this by embedding videos into their
blogs. In this way, video will become a revenue source as well as the
main form of multimedia entertainment.
- See more at: http://www.agencypost.com/5-video-marketing-trends-that-
you-dont-want-to-miss-in-2014/#sthash.sf3gAQV4.dpuf

II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video marketing trends

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