5 Tips to Writing an Effective eBay Listing Title. This article covers how to write an excellent ebay listing title to help buyers find your items. This is a very critical part of selling on ebay to make money.
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5 Tips to Writing an Effective eBay Listing Title
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5 Tips to Writing an Effective eBay Listing Title
By Adley
In eBay Tips
Aug 16th, 2013
2 Comments
51 Views
When you want to sell on something eBay, the listing title is essential! It is one of the most important parts of
selling your item on eBay.
Why is that?
The listing title is the only way f or buyers to f ind your item! (Unless the buyer does an advanced search to also
search in the description of listings, most buyers do not know about or use this feature). Now that you know this,
use it to your advantage!
Here are the 5 tips to write an effective eBay listing title.
1. Use all 80 characters in your title
EBay allows you to use 80 characters in your eBay listings title, it’s best practice to use all 80 characters. Every
letter, dash, comma and space is a character. So a title containing the keywords “iphone 5” is only using 8
characters (7 letters and one space). My advice is to f ill up the listing title with all relevant keywords to help
buyers f ind your item.
2. Relevant keywords
Relevant keywords are words that describe your item. For instance, the title “iphone 5” does not describe
anything relevant other than the name of the product. What color is it? How much storage? What carrier can it
be used with? Is it new or used? Buyers will have to click on your item (which is good) to f igure all of that out
which takes time (not so good). Most buyers want to easily f ind the item on the search results page without
any extra work.
Changing the title to something similar to “Used Sprint Apple iPhone 5 16GB Black Slate Clean ESN Smartphone
Warranty” is better. There are 73 characters being used out of the 80 allowed characters.
Now let’s break down the revised listing title.
-The keyword “Used” is not needed but I suggest using it because buyers looking f or a used IPhone will
be able to tell that your item is used by the title.
-“Sprint” tells the buyer that the IPhone can be used on the Sprint network.
-“Apple IPhone” this is perf ect. Apple and IPhone are the brand.
2. -“5” is the model of the IPhone which is important because it distinguishes it f rom the other IPhone
models.
-“Black” is the color of the IPhone which will cater to buyers looking f or a particular color. Also, adding
“Slate” is great because it is the actual name of the color f rom the product description (more on this
later).
-“Clean ESN” is also very good because it lets buyers know that the phone can be activated.
“Smartphone” is another keyword to cater to buyers who are looking f or a smartphone but don’t know
exactly which one.
-“Warranty” is not needed but if the IPhone is still under the manuf acturer’s warranty, it is a reason to
buy your item over than someone else’s IPhone.
3. Search the sold listings as a guide to build your title
In my previous article (here) I explained how to search f or the sold listings to determine the price of your item.
Knowing this technique is also good f or “borrowing” other sold listing title keywords!
So in a nutshell:
1. 1. Search f or the item you have (use basic keywords of the item)
2. 2. Narrow the search results down by category
3. 3. Narrow the search results down f urther by condition
4. 4. Only show the sold listings
Now here is what is dif f erent about this approach.
1. Look at the item titles
2. Jot down which keywords are used the most
3. Only use the keywords that describe your item
4. Use Google for more keywords
Knowledge is power right? Why not search on Google f or the item you have and construct keywords f rom the
manuf acturer’s product description. You do not have to be an expert on the item you are selling but, it is good
to know about the relevant details to sell it.
Searching f or “Apple IPhone 5” will bring up many results on Google. I suggest navigating to the product’s
homepage to f ind some relevant inf ormation about it. (Apple.com). Here you will f ind plenty keywords that you
might consider adding to your eBay listing title.
5. Do not waste characters on non-relevant words
How many eBay keywords have you seen similar to this: “L@@K” “BUY ME” “~SEXY~” “ONE OF A KIND”. Using
any these keywords are not a good idea. They do not give any relevant inf ormation about the item and look
ridiculous. Also, it does not look prof essional.
How would you expect to get top dollar f or an item that has “L@@K” in the title? I bet most buyers do not use
the keyword “L@@K” when searching f or something on eBay. While these keywords do not give any relevant
inf ormation about the item, they do make the title stand out. This may entice buyers to click on your listing (you
never know). I still would suggest not using them.
3. I hope these 5 tips help you create your great eBay title! Essentially you want to construct your eBay listing title
by catering to what the buyer will search f or. Thinking like a buyer helps when you want to sell something. You
will not always know what the buyer will search f or but using the sold listings will def initely help you construct a
list of relevant keywords.
Do you have any additional tips? Do you want to use at least 80 characters in your comment? I would love to hear
from you!
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