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Jurgen Appelo
jurgenappelo.com
@jurgenappelo
Startup, Scaleup,
Screwup
Shakeup & Speedup
jurgenappelo.com/free
https://musicbusinessresearch.wordpress.com/2017/05/05/3340/
Music sales
Clayton
Christensen
Productperformance
Time
Evolution
Exploitation
Optimization
Efficiency
Strength
Revolution
Experimentation
Disruption
Effectiveness
Speed
Execution Exploration
https://www.amcham.de/public-affairs/committee-news/news/new-innovation-research-committee-kicks-off-work/
Innovation Steering Committee
Innovation
Pipeline
Photo by Rodion Kutsaev on Unsplash
Bureaucracy
Let’s have a look at
the disruptors
Initiation
Infant
Product Vision
Expedition
Toddler
Problem-Solution Fit
Photo by rawpixel on Unsplash
Job to be Done
Photo by Lex Sirikiat on Unsplash
https://en.wikipedia.org/wiki/Elwood_Haynes
https://www.inmotionventures.com/movement-disrupted/
https://www.flickr.com/photos/atomische/150441095/
https://www.inmotionventures.com/movement-disrupted/
Formation
Early child
Vision-Founders Fit
Photo by Tobias Mrzyk on Unsplash
Daily
Cafe
Validation
Child
Product-Market Fit
Photo by Kelly Sikkema on Unsplash
Minimum
Viable
Products
(Hi-Fi)
https://www.flickr.com/photos/splorp/6227080927/
Stabilization
Late child
Business-Market Fit
Photo by Fancycrave on Unsplash
Journey
Maps
WOW WTF
Acceleration
Teenager
Growth Hacking
Photo by Emre Karataş on Unsplash
Pirate
(AAARRR)
Metrics
Start in the middle
versus
Split Tests
Crystallization
Young adult
Recruitment
Funnel
Behavioral
Questions
Behavioral
Tests
“Tell me about a time when…” “Show me how to do…”
Expansion
Adult
The start of the end
Conservation
Mature adult
Finish
Late adult
http://uk.businessinsider.com/apple-ipod-rise-fall-chart-2017-7
iPod sales
Shiftup
Business
Lifecycle
It’s not a
pipeline.
It’s a game.
Innovation
Funnel
It’s not a committee.
It’s a jury.
It’s not a firm.
It’s a family.
Different rules
apply to different
lifecycle stages
Exploration
ExecutionDisruptive innovation
Sustaining innovation
Innovation
Ecosystem
The only way not to be disrupted
is to disrupt yourself.
Go forth and make more babies!
startup-scaleup-screwup.com
April 2019

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SEMPL20 - JURGEN APPELO, Founder & CEO, Agility Scales

Editor's Notes

  1. Ensure that the words shakeup, speedup and shiftup appear at the end.
  2. “Subscribe, download, unsubscribe, easy!” “Permission for workshop” “Guidelines for architecture”
  3. “does not include illegal MP3 downloads, such as Napster” “Yes, I know what you have been doing”
  4. Find good example (music)
  5. “The Holy Grail of consultancy” “I figured it out”
  6. “Sticky notes on the window. Innovation steering committee 2.0” “I was in an old-style innovation committee once. We dismissed all ideas. This sucks. This is stupid.”
  7. It’s like bowel movements. Innovation committees are trying to excrete innovation.
  8. “nobody uses a PID” “nobody uses a scaling framework” “Even Spotify is not using the Spotify model”
  9. The idea dies without your constant thinking about it.
  10. Best pic my mother could find. She worked all weekend to find the best photos from all her albums.
  11. “Horses: you have to feed them, groom them, stable them”
  12. Joke about chit chat “1 finger = it sucked”
  13. Story of iPod prototype
  14. Three reasons: fix the broken stuff finalize rest of the business quilt prepare for early majority
  15. Finding good coffee: first does not exist, second closed, third offers wrong coffee
  16. “Check out the look in my mother’s eyes”
  17. I sent my team to a growth hacking course, much too early. Also, I don’t like the term growth hacking, it should be value optimization
  18. “Everyone complained about the color pink, my followers are sexists”
  19. Photo of a family. “make babies!”
  20. “Look at how colorful my shirt is. Midlife crisis.” “You knew the end was in sight when the iPod appeared in 200 different colors.” “Your last chance to make babies.”
  21. “It’s too late now to make babies!”
  22. “euthenesia”
  23. Indicate the stages: 5 to 10
  24. It’s a game, a challenge, that’s why I like it going up. A different kind of maturity model.
  25. “There will be only one on the Iron Throne”
  26. Picture credit
  27. Extra slide: portfolio mgt is a funnel, not a pipeline/Kanban board, visualization matters, shift UP! The lifecycle is speeding up / shortening!
  28. Picture credit
  29. Story of my brother
  30. Your company is not in a certain stage. Your family is all over the place. 7 and 8 are the big money makers
  31. How do you prevent being disrupted? By disrupting yourself! How to solve the innovator’s dilemma: different rules apply to different business models
  32. What is the lifecycle stage of Apple? Cannot answer that question.
  33. Replace book cover with new version.