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How to create
content people
actually want
How to create
content people
actually want
How to create
content people
actually want
How to create
content people
actually want
@stellabayles
Who is Stella?
Director: CoverageBook.com
AnswerThePublic.com
AnswerTheClient.com
Author: PRs Digital Resolution
Award-winning SEO-PR specialist
In the next hour…..
83,000 blog posts will be
created
Stand out & be found
In the next hour…..
• Editorial planning tips
• Tools that read minds
• Tips on content amplification
• Q&A
Give them what
they want
Who are they?
• Don’t get hung up on demographics
• Do put yourself in their shoes
• They probably don’t care about your business (yet)
Their world
• What life stage are they at?
• Family priorities..
• Career pressures..
• Social dates..
• Life goals..
iMindMap.com
Triggers
How do I start a business?
Best dating apps
Fathers day gift ideas
What to wear to an interview?
Diet plan
Things to do before your 30
Travel blogging
mind-read
Triggers..
3.5 billion questions a day
Triggers
There can be many Qs…
AnswerThePublic.com
AnswerThePublic.com
All content should…
Business
focus
Useful
Business focusUseful
AnswerThePublic.com
Business focusUseful
• 202,000 searches pm
• Competitive
What is realistic?
• 23,000 searches pm
• Competitive
More realistic…
AnswerThePublic.com
AnswerThePublic.com
How to create content people actually want
How to create content people actually want
Answer the queries
5 ways to get more iPhone storage
Best photo storage on your gap year
10 Best of the Best Hard-drives
Best tech for bloggers
5 ways to share photos with your family
The right
time
When do they want it?
‘Best photo storage on your gap year’
‘gap year’
AnswerThePublic.com
How to create content people actually want
How to create content people actually want
1.3 million searches in January
How to create content people actually want
Plan
Blog content checklist
• Is it useful?
• Does it relate to your business?
• Is the topic in demand?
• When will it be topical?
It’s not just about
writing….
Exposure..
3.5 billion questions a day
All content needs all 3 elements to
appear in SERPs
Solid
TECHNICAL
foundations
Engaging and
useful CONTENT
Earned LINKS
and SHARES
How to create content people actually want
Without great content what are
people recommending?
Engaging and
useful CONTENT
Earned LINKS
and SHARES
Online Media Bloggers Social Influencers
Google wants to see
true recommendation
Get influencers involved in your content!
INFLUENCE
NO. OF SITES
Tiered Media Titles
There are
hundreds!
Just a handful of top
influencers
DA70+DA55+DA40+
INFLUENCE
NO. OF BLOGGERS
Tiered bloggers
PA55+PA45+PA35+
There are thousands!
Just a handful of top
influencers
Plan
Prove it & learn….
Prove it & learn….
Online recommendation (links)
Shares of content
Site strengthening
Search visibility
Business impact onsite
Your site
Track recommendation
www.CoverageBook.com
www.CoverageBook.com
Track visibility
Track impact
Prove it & learn….
Online recommendation (links)
Shares of content
Site strengthening
Search visibility
Business impact onsite
@stellabayles
stella@CoverageBook.com
Q&A
@stellabayles
stella@CoverageBook.com
Q&A
@stellabayles
stella@CoverageBook.com
Q&A

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How to create content people actually want

Editor's Notes

  1. Link/authority flow is very similar to a champagne tower the glasses at the top get filled quickly whereas the glasses further down will take a little longer to be full, however if we poured straight into 2nd or 3rd tier then they would be full quicker