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Andreas Blumauer
CEO of Semantic Web Company
Introduction to
Knowledge Graphs
When data learn to think outside the box
Ā© Semantic Web Company 2019 2
Semantic Web
Company
Founder & CEO
of
Andreas
Blumauer
active at
developer &
vendor of
based on
part of
standard for
standard for
graduates
PoolParty Software
Ltd
Director of
parent
company of
London
located
2004
founded
headquartered
>200
serves customers
Vienna
CMS/DMS/DA
M/..
7.0version
Graph
database
integrates
with
awarded
by
Gartner
KMWorld
Search
engine
Introduction
manages
Taxonomies
Ontologies
Text Mining
used for
Knowledge Graphs
part of
based on
Ā© Semantic Web Company 2019
WHATā€™S THE PROBLEM?
Many Challenges in (Enterprise) Information Management & AI
Why Knowledge Graphs?
33
Ā© Semantic Web Company 2019
ā€œSearchā€ is still about documents only
4
ā€¦ and in enterprises itā€™s painful
Ā© Semantic Web Company 2019
Diļ¬€erent shades of metadata
5
Ā© Semantic Web Company 2019
User-agnostic and context-free data models
6
Do machines understand user intent? Do they have enough context?
Which Sport-utility vehicle
from France provides
enough space for my
family with 3 kids?
The Kia
Sportage is
our sporty
SUV packed
with smart
features
The Peugeot
5008 breaks
new ground as a
large SUV with
many features.
Car Loadspace Max no. of seats
KIA Sorento 550 litres 7
Peugeot 5008 823 litres 7
BMW X3 550 litres 5
1. Intent recognition
2. Entity linking
3. Background knowledge
French SUV
Ā© Semantic Web Company 2019
Artificial
ā€œIntelligenceā€
7
Perth
Australia
Perth is one of the
most isolated
major cities in the
world, with a
population of
2,022,044 living
in Greater Perth.
Australia is a
member of the
OECD, United
Nations, G20,
ANZUS, and the
World Trade
Organisation.
Country
City
is a
is a
is located in
Avoid illogical answers:distance between
Commonwealth
of Nations
International
Organisation
is part of
is a
Support complex Q&A:
Which cities located in the
Commonwealth of Nations
have a population of more
than 2 mio. people?
Background
knowledge
is key
Ā© Semantic Web Company 2019 8
Machine Learning
per Data Silo
Lack of AI Strategy
Monte Carlo TS
Deep Learning
Deep Learning
Genetic Algorithms
Neuronal
networks
Case based
reasoning
Ā© Semantic Web Company 2019
Desktop
Data
Integration
9
Who is CEO of a Bank,
headquartered in Europe that
generates revenue per employee
higher than 400,000 Euro?
Head-
quarter
Ticker
Symbol
Revenue
Credit
Suisse
Zurich VTX: CSGN CHF 23.4b
HSBC London LON: HSBA USD 60.0b
Allianz Munich ETR: ALV EUR 122.3b
Deutsche
Bank
Frankfurt ETR: DBK EUR 33.5b
<Employees>
<VTX:CSGN>
48,200
</VTX:CSGN>
<LON:HSBA>
266,273
</LON:HSBA>
<ETR: ALV>
147,425
</ETR: ALV>
<ETR: DBK>
101,104
</ETR: DBK>
</Employees>
The task awaiting Tidjane
Thiam when he takes over
from Brady Dougan as the
new chief executive at
Credit Suisse Group AG is
clear: how to pull the Swiss
bank out of a
post-financial crisis rut.
Knowledge workers spend
a large part of their
working time on ad hoc
data integration tasks, the
so-called "research".
Which parts of it could be
automated?
Ā© Semantic Web Company 2019
Many challenges in
data management
10
Head-
quarter
Ticker
Symbol
Umsatz
Credit
Suisse
ZĆ¼rich VTX: CSGN CHF 23.4b
HSBC London LON: HSBA USD 60.0b
Allianz MĆ¼nchen ETR: ALV EUR 122.3b
Deutsche
Bank
Frankfurt ETR: DBK EUR 33.5b
<Employees>
<VTX:CSGN>
48,200
</VTX:CSGN>
<LON:HSBA>
266,273
</LON:HSBA>
<ETR: ALV>
147,425
</ETR: ALV>
<ETR: DBK>
101,104
</ETR: DBK>
</Employees>
The task awaiting Tidjane
Thiam when he takes over
from Brady Dougan as the
new chief executive at
Credit Suisse Group AG is
clear: how to pull the Swiss
bank out of a
post-financial crisis rut.
ā–ø Heterogeneous data
ā–ø Implicit semantics
ā–ø No background knowledge
ā–ø Data quality diļ¬€icult to measure
ā–ø Proprietary schemas
ā–ø Unstructured data
ā–ø Ambiguity
ā–ø Multilinguality
ā–ø Various units and currencies
ā†’ From Search to QA engines
Ā© Semantic Web Company 2019 1111
Free Universal Construction Kit (Golan Levin et al)
The Free Universal
Construction Kit is a
matrix of adapter
bricks that enable
complete
interoperability
between ten popular
children's
construction toys.
ā€˜Interoperabilityā€™ begins with people
12
Bringing various types of mindsets together
Data-centric people Knowledge-centric people
Service-oriented industries Asset-oriented industries
Databases & Excel Content & documents
Structured data Unstructured data
Linked Data Knowledge Graph
Algorithms Collaborative knowledge management
Predictability and automation Product innovation and risk mitigation
Ontologies and Machine Learning Taxonomies and Collaboration
ā€œActionable Data!ā€ ā€œBetter Decisions!ā€
Understand the customer and market place better Stay or become the expert in the field
Ā© Semantic Web Company 2019
What is a Knowledge Graph?
From a Knowledge
Engineerā€™s perspective
A Knowledge Graph is a model of
a knowledge domain created by
subject-matter experts with the
help of intelligent machine
learning algorithms.
From a Data Architectā€™s
perspective
Structured as an additional
virtual data layer, the KG lies on
top of existing databases or data
sets to link all your data
together at scale ā€“ be it
structured or unstructured.
From a Data Engineerā€™s
perspective
It provides a structure and
common interface for all of your
data and enables the creation of
smart multilateral relations
throughout your databases.
13
Other Graphs than Knowledge Graphs
14
Mind the gap!
Social Graphs / Networks Wordnets
Ā© Semantic Web Company 2019
Which Graph
Model?
15
RDF versus
Property Graphs
ā†’ Converging approaches
Stardog Oracle Spatial & Graph
ā–ø Amazon Neptune
ā–ø Marklogic
ā–ø AllegroGraph
ā–ø GraphDB
ā–ø Azure Cosmos DB
ā–ø Neo4j
ā–ø ...
Property Graph RDF Graph (Triple Stores)
Main use case Traverse a graph Query a graph
Typical applications Path Analytics,
Social Network Analysis
Data Integration,
Knowledge Representation
Standards No standards
ā†’ Gremlin, Cypher,
PGQL, ...
W3C Semantic Web standards
ā†’ SPARQL 1.1
Additional options
(Example)
Shortest path
calculations
Inferencing
Ā© Semantic Web Company 2019
WHO USES KGs?
An overview over typical KG use cases
Sounds interesting? Gimme some examples!
16
Ā© Semantic Web Company 2019
Can you see the Knowledge Graph?
17
Taobao (Alibaba) PoolParty GraphViews
Ā© Semantic Web Company 2019
Google
Knowledge
Graph
18
19
Knowledge Graph Adoption
Source: Collapsing the IT Stack: Clearing a path for AI adoption
Alan Morrison (Sr. Research Fellow at PwC)
Knowledge Graphs for Information Retrieval
20
Semantic tagging, query expansion, faceted search, classification, similarity-based recommender
Semantic Search Index
Now I can find all the documents in
one place, and get assistance with it.
Metadata harmonization
Semantic tagging
Entity linking
Ā© Semantic Web Company 2019 21
Example
healthdirect
Australia
https://www.healthdirect.gov.au/
Ā© Semantic Web Company 2019 22
Semantic
Search
PowerTagging and PowerSearch for SharePoint
Ā© Semantic Web Company 2019
Use Case
Research in
Life Sciences
23
As a researcher in pharmaceutical
industry, I want to plan new
experiments more eļ¬€iciently.
I want to know whatā€™s already available.
Iā€™m interested in former experiments
where
ā— certain genes were tested
ā— under specific treatment conditions
ā— in a target therapeutic area
ā— with help from categorisation
systems like ā€˜disease hierarchiesā€™
UniProt, ChEMBL
Experiments
Documentation
MeSH
DrugBank
ā†’ Linking Structured to
Unstructured Data and
to Industry Knowledge
Graphs
Ā© Semantic Web Company 2019
Reusing
Graphs
24
Gartner - Hype Cycle for AI (2018):
ā€œKnowledge Graphs serve as means to enrich unstructured information to provide a rich set of
additional access points to document repositoriesā€
Experiments
Knowledge Graphs used
as a Semantic Search Index
Knowledge Graphs for Data Integration & Analytics
25
Metadata enrichment, linked data, text mining, entity-centric search, agile reporting
Employee
database
Resumes
Labour market
statistics
RDF
Graph Database
PoolParty GraphSearch
Now I can
identify
employees along
many
dimensions.
Enterprise
Knowledge
Graph
Ā© Semantic Web Company 2019 26
Entity-centric
Search &
Analytics
HR Analytics Dashboard
Knowledge Graphs for E-commerce/Content Mgmt.
Boots Winter
Water proof
Leather
Techlite Multi-Grip
Super
warm
Multi-Heat
Comfortable
27
Multi-Tech
Neoprene
Rain
My latest Campaigns
Rainy Summer Warm Winter Muddy Spring
Mud
Rules engine
Personalization
Personalization, recommender / Dynamic menus, campaigns / Translating jargon into clientā€™s needs
Ā© Semantic Web Company 2019 28
Product
Recommender
Wine and Cheese Harmonizer
Ā© Semantic Web Company 2019 29
Example
Electronic Arts
Semantics at Play: Electronic Arts' Linked Data Journey
Knowledge Graphs for Virtual Assistants
30
Integrating Semantics into Dialog Workflows
My uncle lives in the same
household. Darf ich seine
Betreuungskosten
absetzen?
Ange-
hƶrige
same
household
haushalts-
zugehƶriger
Angehƶriger
uncle
teyze ortak
ev
Knowledge Graphs for KM Systems
31
Personalization, recommender, matchmaking, push services, smart assistants
Ā© Semantic Web Company 2019 32
Use Case
Semantic
Matchmaking
Event Advisor at SEMANTiCS
Ā© Semantic Web Company 2019
Use Case
Recommender
System
33
Connecting
ā–ø content to content,
ā–ø people to content,
ā–ø people to people.
Architecture
Mediterranean
Sea
Wine Tasting
Languedoc-Roussillon
Languedoc is a significant producer
of wine, and a major contributor to
the surplus known as the "wine
lake". Today it produces more than
a third of the grapes in France, and
is a focus for outside investors.
The region contains the historic
cities of Carcassonne, Toulouse,
Montpellier, countless Roman
monuments, medieval abbeys,
Romanesque churches, and old
castles.Occitanie, vineyard, sea, church, village
I am interested in ...
PowerTagging Thesaurus Server
Ā© Semantic Web Company 2019 34
Example
EIP on Water
At the center of the
marketplace is the
matchmaking function
https://www.eip-water.eu/
John Smith
John SmithJohn Smith
John Smith
John Peter Smith
Ā© Semantic Web Company 2019 35
Keynote
How semantic technologies
can support us in making
better business decisions
https://2019.semantics.cc/keynote-iii-0
Deep Text Analytics
36
Annotation, Extraction, Classification, Rules
ā–ø Corpus statistics / Word embeddings
ā†’ Keyphrase extraction
ā–ø Graph-based annotation
ā†’ Entity/Concept linking
ā–ø Corpus Statistics embedded in graphs
ā†’ Shadow Concepts
ā–ø Machine-learning-based annotation
ā†’ Named entity recognition (NER)
ā–ø Machine-learning based classification
ā†’ Document Classification
ā–ø Annotation based on rules
ā†’ Regular expressions
Bain Capital is a
venture capital
company based in
Boston, MA.
Since inception it has
invested in hundreds of
companies. In 2018,
Bain had $75b AUM.
Graph-based
Entity
Linking
ML-based
Entity Recognition
Regular
Expressions-based
Annotation
Semantic
Rules Engine
Give me all paragraphs in
documents about
ā€œUS based Private Equity
firms with AUM higher
than $20Bā€
Ā© Semantic Web Company 2019 37
Use Case
Contract
Intelligence
Semantic analysis and
pre-selection of relevant
clauses in contracts
TheCompany 12
Termination by TheCompany for
Ā© Semantic Web Company 2019 38
Semantic AI
Knowledge Graphs: The Third Era of Computing (Dan McCreary)
Towards an Explainable AI.
Fusing Knowledge Graphs,
Machine Learning and NLP
Ā© Semantic Web Company 2019 39
Fusing
Symbolic &
Statistical AI
Artiļ¬cial
Intelligence (AI)
Artiļ¬cial Neural
Network (ANN)
Symbolic AI
(GOFAI*)
Sub-Symbolic AI Statistical AI
Knowledge graphs &
reasoning
Natural Language
Processing (NLP)
Machine Learning
* Good old-fashioned AI
Word Embedding
(Word2Vec)
Deep Learning
(DNN)
Natural Language
Understanding
Entity Recognition
& Linking
Knowledge
Extraction
Semantic enhanced
Text Classiļ¬cation
Ā© Semantic Web Company 2019 40
Semantic
Classifier
ML based on semantically
enriched training data
PoolParty Semantic Classifier combines machine learning algorithms
(SVM, Deep Learning, Naive Bayes, etc.) with Semantic Knowledge Graphs.
Ā© Semantic Web Company 2019 41
Use Case
Synthetic data
generation
Use KGs to generate test data
for your ML (which are GDPR
compliant)
KG creation based on Machine Learning
42
The Knowledge Engineerā€™s perspective
Taxonomy &
Ontology Server
Entity Extractor &
Semantic Classifier
Data Integration &
Data Linking
Bain Capital is a venture capital
company based in Boston, MA.
Since inception it has invested in
hundreds of companies including
AMC Entertainment, Brookstone,
and Burger King. The company was
co-founded by Mitt Romney.
UnifiedViews
PoolParty
GraphSearch
Identify new candidate concepts
to be included in a controlled
vocabulary
RDF
Graph Database
Factsheet
Schema mapping based
on ontologies
Entity linking based on
Knowledge Graph
Unstructured
Data
Semi-structured
Data
Structured
Data
Controlled vocabularies as a basis for highly precise
knowledge extraction and text classification
Ā© Semantic Web Company 2019 43
Demo
QA based on KGs
QAnswer is a so called
"knowledge (or ontology)
based" QA system
Which banks are headquartered in Zurich?
Types of solutions based on Knowledge Graphs
Process Automation
ā–ø Enhanced Machine Learning
ā–ø Text Mining & NLP
ā–ø Data Classification
ā–ø Document & Text Validation
Agile Data Integration
ā–ø Linked Data
ā–ø Integrating
heterogeneous data
ā–ø Entity Linking
Customer Experience
ā–ø Recommender Systems
ā–ø SEO
ā–ø Smart Helpdesk Solutions
ā–ø Virtual assistants/ Q&A engines
Information Management
ā–ø Semantic Content
Management
ā–ø Metadata Management
ā–ø Masterdata Management
Knowledge Management
ā–ø Graph Analytics
ā–ø Personalization/Skills Mgmt.
ā–ø Knowledge Discovery Portals
ā–ø Semantic Search
Knowledge Engineering
ā–ø Taxonomy Management
ā–ø Ontology Management
ā–ø Knowledge Graph Mgmt.
ā–ø Data Visualization
44
Data Content Knowledge
Back-endFront-end
Ā© Semantic Web Company 2019
THINGS, NOT STRINGS
From Taxonomies over Ontologies to Knowledge Graphs
Anatomy of a Knowledge Graph
4545
Things and URIs
46
This is not yet a Knowledge Graph!
Venice
St. Markā€™s Square
Peggy
Guggenheim
Museum
http://my.com/1
http://my.com/2
http://my.com/3
ā–ø Learn from text
corpora
ā–ø Co-occurences
and word
embeddings
ā–ø Extract entitities
via ML
ā–ø Import CSV/Excel
Labels and basic relations
47
This is the backbone of a Knowledge Graph
prefLabel
Venice
prefLabel
St. Markā€™s Square
altLabel
Piazza
San Marco
Peggy
Guggenheim
Museum
prefLabel
Piazza
altLabel
Town Squarerelated
related
prefLabel
broader
ā–ø Import known
taxonomies
ā–ø Harvest from
Knowledge
Graphs like
DBpedia
ā–ø Ingest from own
DBs/XML
Classes and specific relations
48
Ontologies give your knowledge graph an additional "dimensionality"
prefLabel
Venice
prefLabel
St. Markā€™s Square
altLabel
Piazza
San Marco
Monday through
Sunday, all day
opening
Hours
image
prefLabel
Piazza
Peggy
Guggenheim
Museum
prefLabel
containedInPlace
containedInPlace
broader
http://schema.org/City
http://schema.org/ArtGallery
http://schema.org/containedInPlace
http://schema.org/TouristAttraction
ā–ø Reuse existing
ontologies
ā–ø Interlink them
with your
taxonomies
ā–ø Map them to
your DBs/XML
altLabel
Town Square
Metadata and Graph annotations
49
Enrich and qualify data in your knowledge graph
prefLabel
Venice
prefLabel
St. Markā€™s Square
altLabel
Piazza
San Marco
Monday through
Sunday, all day
image
prefLabel
Piazza
Peggy
Guggenheim
Museum
containedInPlace
containedInPlace
CC BY-SA 3.0
broader
opening
Hours
http://schema.org/City
http://schema.org/ArtGallery
http://schema.org/containedInPlace
http://schema.org/TouristAttraction
ā–ø Reuse existing
schemas
ā–ø Make use of
SPARQL and
reasoning
ā–ø Make use of
constraint
languages like
SHACL
Now open
altLabel
Town Square
Graph linking
50
Additional facts for your knowledge graph, nearly for free!
prefLabel
Venice
prefLabel
St. Markā€™s Square
altLabel
Piazza
San Marco
Monday through
Sunday, all day
image
prefLabel
Piazza
Peggy
Guggenheim
Museum
containedInPlace
containedInPlace
CC BY-SA 3.0
broader
opening
Hours
http://schema.org/City
http://schema.org/ArtGallery
http://schema.org/containedInPlace
http://schema.org/TouristAttraction
ā–ø Make use of
Named Graphs
ā–ø Use Machine
Learning for
automatic
linking
ā–ø Track data
provenance
Now open
altLabel
Town Square
The Peggy
Guggenheim
Collection is
a modern art
museum on the
Grand Canal in the
Dorsoduro sestiere
of Venice, Italy.
Link all your data!
51
Bring structured/unstructured enterprise data into the knowledge graph
prefLabel
Venice
prefLabel
St. Markā€™s Square
altLabel
Piazza
San Marco
Monday through
Sunday, all day
image
prefLabel
Piazza
Peggy
Guggenheim
Museum
containedInPlace
containedInPlace
CC BY-SA 3.0
broader
opening
Hours
http://schema.org/City
http://schema.org/ArtGallery
http://schema.org/containedInPlace
http://schema.org/TouristAttraction
Now open
altLabel
Town Square
ā–ø Use Text Mining
ā–ø Based on
automatic entity
extraction
ā–ø Use R2RML
Schema to
Ontology
mapping
ā–ø Make use of ML
R2RML
The Peggy
Guggenheim
Collection is
a modern art
museum on the
Grand Canal in the
Dorsoduro sestiere
of Venice, Italy.
Putting the user into the graph
52
Provide all your data personalized and contextualized
prefLabel
Venice
prefLabel
St. Markā€™s Square
altLabel
Piazza
San Marco
Monday through
Sunday, all day
image
prefLabel
Piazza
Peggy
Guggenheim
Museum
containedInPlace
containedInPlace
CC BY-SA 3.0
broader
opening
Hours
http://schema.org/City
http://schema.org/ArtGallery
http://schema.org/containedInPlace
http://schema.org/TouristAttraction
Now open
altLabel
Town Square
ā–ø Build
recommender
systems
ā–ø Make use of
graph analytics
ā–ø Recommender
based on
similarity and/or
rules
likes
visits
R2RML
Ā© Semantic Web Company 2019
Answers
instead of
search results
53
Who is CEO of a Bank,
headquartered in Europe that
generates revenue per employee
higher than 400,000 Euro?
Head-
quarter
Ticker
Symbol
Revenue
Credit
Suisse
Zurich VTX: CSGN CHF 23.4b
HSBC London LON: HSBA USD 60.0b
Allianz Munich ETR: ALV EUR 122.3b
Deutsche
Bank
Frankfurt ETR: DBK EUR 33.5b
<Employees>
<VTX:CSGN>
48,200
</VTX:CSGN>
<LON:HSBA>
266,273
</LON:HSBA>
<ETR: ALV>
147,425
</ETR: ALV>
<ETR: DBK>
101,104
</ETR: DBK>
</Employees>
The task awaiting Tidjane
Thiam when he takes over
from Brady Dougan as the
new chief executive at
Credit Suisse Group AG is
clear: how to pull the Swiss
bank out of a
post-financial crisis rut.
The task awaiting Tidjane
Thiam when he takes over
from Brady Dougan as the
new chief executive at Credit
Suisse Group AG is clear: how
to pull the Swiss bank out of a
post-financial crisis rut.
KGs: Linking, Mapping, Reasoning
Organisation HQ Umsatz
CS ZĆ¼rich CHF 23.4b
HSBC London USD 60.0b
Allianz MĆ¼nchen EUR 122.3b
Deutsche Bank Frankfurt EUR 33.5b
<Employees>
<VTX:CSGN>48,200</VTX:CSGN>
<LON:HSBA>266,273</LON:HSBA>
<ETR: ALV>147,425</ETR: ALV>
<ETR: DBK>101,104</ETR: DBK>
</Employees>
Credit Suisse
Bank
is a
Zurich
Who is CEO of a Bank, headquartered in
Europe that generates revenue per employee
higher than 400,000 Euro?
HQ in
Financial
institution
Switzerland
part of
Insurance
company
is a is a
Europe
part of
works for
CEO
is a
54
Tidjane Thiam
The task awaiting Tidjane
Thiam when he takes over
from Brady Dougan as the
new chief executive at Credit
Suisse Group AG is clear: how
to pull the Swiss bank out of a
post-financial crisis rut.
Knowledge Graphs support NLU and QA
Organisation HQ Umsatz
CS ZĆ¼rich CHF 23.4b
HSBC London USD 60.0b
Allianz MĆ¼nchen EUR 122.3b
Deutsche Bank Frankfurt EUR 33.5b
<Employees>
<VTX:CSGN>48,200</VTX:CSGN>
<LON:HSBA>266,273</LON:HSBA>
<ETR: ALV>147,425</ETR: ALV>
<ETR: DBK>101,104</ETR: DBK>
</Employees>
Credit Suisse
Bank
is a
Zurich
Who is CEO of a Bank, headquartered in
Europe that generates revenue per employee
higher than 400,000 Euro?
HQ in
Financial
institution
Switzerland
part of
is a is a
Europe
part of
works for
CEO
is a
55
Insurance
company
Tidjane Thiam
Ā© Semantic Web Company 2019
CHANGE MANAGEMENT
How to implement disruptive technologies in organizations?
Introducing Semantic AI
5656
Ā© Semantic Web Company 2019
C-Level: Knowledge Graphs in various Hype Cycles
57
Hype Cycle for Artificial Intelligence
Hype Cycle for the
Digital Workplace
Hype Cycle for
Emerging
Technologies
Linked Data Life Cycle
58
Data Engineers + Subject Matter Experts + Machine Learning working together
Manual curation
Automated Knowledge
Graph Development &
Machine Learning
Knowledge modelling
Ā© Semantic Web Company 2019
Our approach
Semantic AI
59
Natural languages
Taxonomies
Schemas/Ontologies
Statisticalmodels
Computational Linguists
Taxonomists
DataScientists
Ontologists
Ā© Semantic Web Company 2019
Bringing two types of mindsets together
60
Data-centric people Knowledge-centric people
Service-oriented industries Asset-oriented industries
Databases & Excel Content & documents
Structured data Unstructured data
Linked Data Knowledge Graph
Algorithms Collaborative knowledge management
Predictability and automation Product innovation and risk mitigation
Ontologies and Machine Learning Taxonomies and Collaboration
ā€œActionable Data!ā€ ā€œBetter Decisions!ā€
Understand the customer and market place better Stay or become the expert in the field
Ā© Semantic Web Company 2019
Find the right starting points
61
Ā© Semantic Web Company 2019
Knowledge Graph Management
62
Data Governance along the Linked Data Life Cycle
Ā© Semantic Web Company 2019
Semantic Web Starter Kit
63
Learn more about it!
Ā© Semantic Web Company 2019
SEMANTIC AI
Build your own applications
Make things work
6464
First release in 2009
Fact sheet: PoolParty Semantic Suite
Most complete and secure
Semantic Middleware on
the Global Market
Semantic AI:
Fusing Graphs, NLP,
and Machine Learning
W3C standards compliant Named as Sample
Vendor in
Gartnerā€™s Hype
Cycle for AI 2018
Current version 7.0
On-premise or
cloud-based
Over 200
Named as
Representative
Vendor in Gartnerā€™s
Market Guide for
Hosted AI Services
2018
KMWorld listed
PoolParty as
Trend-Setting
Product 2015, 2016,
2017, and 2018
installations
world-wide
ISO 27001:2013 certified
ā€œPoolParty brings the
power of Google into the
enterprise environment through
Knowledge Graphs.ā€
Knowledge Architect at a Top 3 Oil & Gas company
66
How does it work?
67
The Data Engineerā€™s perspective
UnifiedViews
PoolParty
GraphSearch
Knowledge Graph
Unstructured
Data
Semi-structured
Data
Structured
Data
ā–ø Entity linking
ā–ø Schema mapping
ā–ø Data transformation
ā–ø Data validation
ā–ø Data cleansing
ā–ø Metadata &
Semantic enrichment
Database
Semantic AI
Application
Ā© Semantic Web Company 2019
Create unified views of your data!
68
Ā© Semantic Web Company 2019
Example:
HR Analytics
69
Demo
As an HR manager, for upcoming
training programmes, I want to
identify employees who
ā— have a certain skill set
ā— have a specific degree
ā— have skills that are increasingly
important on the labour market
ā— fall into a specific salary range
Employee database
Resumes
Labour market statistics
ā†’ Linking Structured to
Unstructured Data
Ā© Semantic Web Company 2019
How it works
70
Employee
database
Resumes
Labour market
statistics
PoolParty UnifiedViews
RDF
Graph Database
PoolParty GraphSearch
PoolParty
Thesaurus Server
PoolParty
User
Now I can
identify
employees
along many
dimensions.
Ā© Semantic Web Company 2019
Components and Features
71
Ā© Semantic Web Company 2019
PoolParty Components
72
PoolParty Taxonomy & Ontology Server
PoolParty Extractor
PoolParty GraphEditor PoolParty UnifiedViews
PoolParty Semantic Classifier PoolParty GraphSearch
SMEs benefiting from Corpus Learning
73
The Knowledge Engineerā€™s perspective
Taxonomy &
Ontology Server
Entity Extractor &
Semantic Classifier
Data Integration &
Data Linking
Bain Capital is a venture capital
company based in Boston, MA.
Since inception it has invested in
hundreds of companies including
AMC Entertainment, Brookstone,
and Burger King. The company was
co-founded by Mitt Romney.
UnifiedViews
PoolParty
GraphSearch
Identify new candidate concepts
to be included in a controlled
vocabulary
RDF
Graph Database
Factsheet
Schema mapping based
on ontologies
Entity linking based on
Knowledge Graph
Unstructured
Data
Semi-structured
Data
Structured
Data
Controlled vocabularies as a basis for highly precise
knowledge extraction and text classification
Ā© Semantic Web Company 2019
TECHNICAL DEEP DIVE
Make your data actionable!
Working with Knowledge Graphs
7474
Ā© Semantic Web Company 2019
Why use Graph Databases?
75
Dealing with hierarchical and highly connected datasets
Entity-centric views (in contrast to document-centric views)
Exploring the connection between entities of a graph
Integrating heterogeneous data sources
(structured & unstructured in a ā€œschema-lateā€ approach)
Ā© Semantic Web Company 2019
What makes a store RDF ready?
76
It oļ¬€ers a SPARQL endpoint to query the database using SPARQL
It implements at least one of the RDF ready libraries/frameworks:
ā–ø Eclipse RDF4J
ā–ø Apache Jena
Ā© Semantic Web Company 2019
SPARQL
77
SPARQL retrieves and
manipulates data stored in an
RDF graph database
Watch Tutorial from
PoolParty Academy
Ā© Semantic Web Company 2019
SHACL
78
Shapes
Constraint
Language
Data Quality and Consistency:
Validating graph-based data
against a set of conditions
Ā© Semantic Web Company 2019
Example 1
79
Validating Concept labels and
hierarchic structure in a SKOS
taxonomy
Concept labels and hierarchic structure
Constraints:
A concept has to connect to a concept scheme.
The labels have to be disjoint and the language
must be unique.
Concept
Concept
Scheme
skos:hasTopConcept /
skos:narrower
skos:prefLabel label1@en
skos:altLabel label2@en
Ā© Semantic Web Company 2019
Example 2
80
Compliance checks
Maximum active board members
Constraint:
There must not be more than two active
board members for each Legal Entity.
Board MemberLegal Entity Active
hasBoardMembership hasBoardMemberStatus
Ā© Semantic Web Company 2019
Example 3
81
Data consistency
Consistent geographic information
Constraint:
If a Legal Entity has a country and a city assigned,
then both must be related with a skos:narrower path,
so that the geo information is consistent.
Legal Entity
Country
City
isLocatedInCountry
isLocatedInCity
skos:narrower
Ā© Semantic Web Company 2019
TAKE AWAYS
Make your data actionable!
Summarization
8282
Four-layered Information Architecture
83
Semantic AI
application
Semantic Layer /
Knowledge Graph
Metadata Layer
Content &
Data Layer
Ā© Semantic Web Company 2019
From
Documents
To Entitities
84
Watch out for ambiguity!
Ā© Semantic Web Company 2019
ML based on
Semantic
AI Engines
85
Bla bla
bla bla.
Bla bla
bla bla
The stove is on.
The stove is hot!
Ontological model ā†’ reasoningTaxonomical model ā†’ is-a abstractions
Bla stove
bla bla.
Bla bla
bla hot
Switched on
devices are
dangerous
devices.
Switched on devices are
dangerous, only if the
operating temperature
is above 100 degrees
and the automatic
shutdown mechanism is
broken.
The stove is on.
The stove is hot!
Word embeddings/cooccurences ā†’ is related
The stove is on.
The stove is hot!
Bla bla bla bla
Bla bla bla bla.
Separating signal
from noise
Ā© Semantic Web Company 2019 86
doc doc doc
Jaguar
Cat
Felidae
Carnivore
Keystone
Species
Elephant
Keystone
Species
Wolf
Carnivore Rabbit
doc
Jaguar Elephant Wolf Rabbit
doc
Carnivore
Traditional approach Graph-based approach
Show me all
documents about
Felidae
doc doc doc
Show me all documents
about Carnivores
Cat = Felidae
Keystone
Species
Keystone
Species?
Traditional vs. Graph-based Metadata Management
Ā© Semantic Web Company 2019 87
doc doc doc
Jaguar
Cat
Felidae
Carnivore
Keystone
Species
Elephant
Keystone
Species
Wolf
Carnivore Rabbit
doc
Jaguar Elephant Wolf Rabbit
doc
Carnivore
Traditional approach Graph-based approach
Show me all
documents about
Felidae
doc doc doc
Show me all documents
about Carnivores
Cat = Felidae
Keystone
Species
Keystone
Species?
Metadata per
document
1. No or little network effects
2. No reuse of metadata
3. Metadata resides in silos
4. Data quality hard to measure
5. Not machine-readable
Knowledge about
metadata
1. Explicit knowledge models
2. Reusable and measurable
3. Metadata is machine-processable
4. Standards-based metadata
5. Linkable metadata opens silos
Traditional vs. Graph-based Metadata Management
Next steps
PoolParty Academy Video Tutorials Online Help & Manuals Demo Account
88
Ā© Semantic Web Company 2019
Connect
Andreas Blumauer
CEO & Managing Partner, Semantic Web Company
ā–ø andreas.blumauer@semantic-web.com
ā–ø https://www.linkedin.com/in/andreasblumauer
ā–ø https://twitter.com/semwebcompany
ā–ø https://ablvienna.wordpress.com/
89

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Introduction to Knowledge Graphs and Semantic AI

  • 1. Andreas Blumauer CEO of Semantic Web Company Introduction to Knowledge Graphs When data learn to think outside the box
  • 2. Ā© Semantic Web Company 2019 2 Semantic Web Company Founder & CEO of Andreas Blumauer active at developer & vendor of based on part of standard for standard for graduates PoolParty Software Ltd Director of parent company of London located 2004 founded headquartered >200 serves customers Vienna CMS/DMS/DA M/.. 7.0version Graph database integrates with awarded by Gartner KMWorld Search engine Introduction manages Taxonomies Ontologies Text Mining used for Knowledge Graphs part of based on
  • 3. Ā© Semantic Web Company 2019 WHATā€™S THE PROBLEM? Many Challenges in (Enterprise) Information Management & AI Why Knowledge Graphs? 33
  • 4. Ā© Semantic Web Company 2019 ā€œSearchā€ is still about documents only 4 ā€¦ and in enterprises itā€™s painful
  • 5. Ā© Semantic Web Company 2019 Diļ¬€erent shades of metadata 5
  • 6. Ā© Semantic Web Company 2019 User-agnostic and context-free data models 6 Do machines understand user intent? Do they have enough context? Which Sport-utility vehicle from France provides enough space for my family with 3 kids? The Kia Sportage is our sporty SUV packed with smart features The Peugeot 5008 breaks new ground as a large SUV with many features. Car Loadspace Max no. of seats KIA Sorento 550 litres 7 Peugeot 5008 823 litres 7 BMW X3 550 litres 5 1. Intent recognition 2. Entity linking 3. Background knowledge French SUV
  • 7. Ā© Semantic Web Company 2019 Artificial ā€œIntelligenceā€ 7 Perth Australia Perth is one of the most isolated major cities in the world, with a population of 2,022,044 living in Greater Perth. Australia is a member of the OECD, United Nations, G20, ANZUS, and the World Trade Organisation. Country City is a is a is located in Avoid illogical answers:distance between Commonwealth of Nations International Organisation is part of is a Support complex Q&A: Which cities located in the Commonwealth of Nations have a population of more than 2 mio. people? Background knowledge is key
  • 8. Ā© Semantic Web Company 2019 8 Machine Learning per Data Silo Lack of AI Strategy Monte Carlo TS Deep Learning Deep Learning Genetic Algorithms Neuronal networks Case based reasoning
  • 9. Ā© Semantic Web Company 2019 Desktop Data Integration 9 Who is CEO of a Bank, headquartered in Europe that generates revenue per employee higher than 400,000 Euro? Head- quarter Ticker Symbol Revenue Credit Suisse Zurich VTX: CSGN CHF 23.4b HSBC London LON: HSBA USD 60.0b Allianz Munich ETR: ALV EUR 122.3b Deutsche Bank Frankfurt ETR: DBK EUR 33.5b <Employees> <VTX:CSGN> 48,200 </VTX:CSGN> <LON:HSBA> 266,273 </LON:HSBA> <ETR: ALV> 147,425 </ETR: ALV> <ETR: DBK> 101,104 </ETR: DBK> </Employees> The task awaiting Tidjane Thiam when he takes over from Brady Dougan as the new chief executive at Credit Suisse Group AG is clear: how to pull the Swiss bank out of a post-financial crisis rut. Knowledge workers spend a large part of their working time on ad hoc data integration tasks, the so-called "research". Which parts of it could be automated?
  • 10. Ā© Semantic Web Company 2019 Many challenges in data management 10 Head- quarter Ticker Symbol Umsatz Credit Suisse ZĆ¼rich VTX: CSGN CHF 23.4b HSBC London LON: HSBA USD 60.0b Allianz MĆ¼nchen ETR: ALV EUR 122.3b Deutsche Bank Frankfurt ETR: DBK EUR 33.5b <Employees> <VTX:CSGN> 48,200 </VTX:CSGN> <LON:HSBA> 266,273 </LON:HSBA> <ETR: ALV> 147,425 </ETR: ALV> <ETR: DBK> 101,104 </ETR: DBK> </Employees> The task awaiting Tidjane Thiam when he takes over from Brady Dougan as the new chief executive at Credit Suisse Group AG is clear: how to pull the Swiss bank out of a post-financial crisis rut. ā–ø Heterogeneous data ā–ø Implicit semantics ā–ø No background knowledge ā–ø Data quality diļ¬€icult to measure ā–ø Proprietary schemas ā–ø Unstructured data ā–ø Ambiguity ā–ø Multilinguality ā–ø Various units and currencies ā†’ From Search to QA engines
  • 11. Ā© Semantic Web Company 2019 1111 Free Universal Construction Kit (Golan Levin et al) The Free Universal Construction Kit is a matrix of adapter bricks that enable complete interoperability between ten popular children's construction toys.
  • 12. ā€˜Interoperabilityā€™ begins with people 12 Bringing various types of mindsets together Data-centric people Knowledge-centric people Service-oriented industries Asset-oriented industries Databases & Excel Content & documents Structured data Unstructured data Linked Data Knowledge Graph Algorithms Collaborative knowledge management Predictability and automation Product innovation and risk mitigation Ontologies and Machine Learning Taxonomies and Collaboration ā€œActionable Data!ā€ ā€œBetter Decisions!ā€ Understand the customer and market place better Stay or become the expert in the field
  • 13. Ā© Semantic Web Company 2019 What is a Knowledge Graph? From a Knowledge Engineerā€™s perspective A Knowledge Graph is a model of a knowledge domain created by subject-matter experts with the help of intelligent machine learning algorithms. From a Data Architectā€™s perspective Structured as an additional virtual data layer, the KG lies on top of existing databases or data sets to link all your data together at scale ā€“ be it structured or unstructured. From a Data Engineerā€™s perspective It provides a structure and common interface for all of your data and enables the creation of smart multilateral relations throughout your databases. 13
  • 14. Other Graphs than Knowledge Graphs 14 Mind the gap! Social Graphs / Networks Wordnets
  • 15. Ā© Semantic Web Company 2019 Which Graph Model? 15 RDF versus Property Graphs ā†’ Converging approaches Stardog Oracle Spatial & Graph ā–ø Amazon Neptune ā–ø Marklogic ā–ø AllegroGraph ā–ø GraphDB ā–ø Azure Cosmos DB ā–ø Neo4j ā–ø ... Property Graph RDF Graph (Triple Stores) Main use case Traverse a graph Query a graph Typical applications Path Analytics, Social Network Analysis Data Integration, Knowledge Representation Standards No standards ā†’ Gremlin, Cypher, PGQL, ... W3C Semantic Web standards ā†’ SPARQL 1.1 Additional options (Example) Shortest path calculations Inferencing
  • 16. Ā© Semantic Web Company 2019 WHO USES KGs? An overview over typical KG use cases Sounds interesting? Gimme some examples! 16
  • 17. Ā© Semantic Web Company 2019 Can you see the Knowledge Graph? 17 Taobao (Alibaba) PoolParty GraphViews
  • 18. Ā© Semantic Web Company 2019 Google Knowledge Graph 18
  • 19. 19 Knowledge Graph Adoption Source: Collapsing the IT Stack: Clearing a path for AI adoption Alan Morrison (Sr. Research Fellow at PwC)
  • 20. Knowledge Graphs for Information Retrieval 20 Semantic tagging, query expansion, faceted search, classification, similarity-based recommender Semantic Search Index Now I can find all the documents in one place, and get assistance with it. Metadata harmonization Semantic tagging Entity linking
  • 21. Ā© Semantic Web Company 2019 21 Example healthdirect Australia https://www.healthdirect.gov.au/
  • 22. Ā© Semantic Web Company 2019 22 Semantic Search PowerTagging and PowerSearch for SharePoint
  • 23. Ā© Semantic Web Company 2019 Use Case Research in Life Sciences 23 As a researcher in pharmaceutical industry, I want to plan new experiments more eļ¬€iciently. I want to know whatā€™s already available. Iā€™m interested in former experiments where ā— certain genes were tested ā— under specific treatment conditions ā— in a target therapeutic area ā— with help from categorisation systems like ā€˜disease hierarchiesā€™ UniProt, ChEMBL Experiments Documentation MeSH DrugBank ā†’ Linking Structured to Unstructured Data and to Industry Knowledge Graphs
  • 24. Ā© Semantic Web Company 2019 Reusing Graphs 24 Gartner - Hype Cycle for AI (2018): ā€œKnowledge Graphs serve as means to enrich unstructured information to provide a rich set of additional access points to document repositoriesā€ Experiments Knowledge Graphs used as a Semantic Search Index
  • 25. Knowledge Graphs for Data Integration & Analytics 25 Metadata enrichment, linked data, text mining, entity-centric search, agile reporting Employee database Resumes Labour market statistics RDF Graph Database PoolParty GraphSearch Now I can identify employees along many dimensions. Enterprise Knowledge Graph
  • 26. Ā© Semantic Web Company 2019 26 Entity-centric Search & Analytics HR Analytics Dashboard
  • 27. Knowledge Graphs for E-commerce/Content Mgmt. Boots Winter Water proof Leather Techlite Multi-Grip Super warm Multi-Heat Comfortable 27 Multi-Tech Neoprene Rain My latest Campaigns Rainy Summer Warm Winter Muddy Spring Mud Rules engine Personalization Personalization, recommender / Dynamic menus, campaigns / Translating jargon into clientā€™s needs
  • 28. Ā© Semantic Web Company 2019 28 Product Recommender Wine and Cheese Harmonizer
  • 29. Ā© Semantic Web Company 2019 29 Example Electronic Arts Semantics at Play: Electronic Arts' Linked Data Journey
  • 30. Knowledge Graphs for Virtual Assistants 30 Integrating Semantics into Dialog Workflows My uncle lives in the same household. Darf ich seine Betreuungskosten absetzen? Ange- hƶrige same household haushalts- zugehƶriger Angehƶriger uncle teyze ortak ev
  • 31. Knowledge Graphs for KM Systems 31 Personalization, recommender, matchmaking, push services, smart assistants
  • 32. Ā© Semantic Web Company 2019 32 Use Case Semantic Matchmaking Event Advisor at SEMANTiCS
  • 33. Ā© Semantic Web Company 2019 Use Case Recommender System 33 Connecting ā–ø content to content, ā–ø people to content, ā–ø people to people. Architecture Mediterranean Sea Wine Tasting Languedoc-Roussillon Languedoc is a significant producer of wine, and a major contributor to the surplus known as the "wine lake". Today it produces more than a third of the grapes in France, and is a focus for outside investors. The region contains the historic cities of Carcassonne, Toulouse, Montpellier, countless Roman monuments, medieval abbeys, Romanesque churches, and old castles.Occitanie, vineyard, sea, church, village I am interested in ... PowerTagging Thesaurus Server
  • 34. Ā© Semantic Web Company 2019 34 Example EIP on Water At the center of the marketplace is the matchmaking function https://www.eip-water.eu/ John Smith John SmithJohn Smith John Smith John Peter Smith
  • 35. Ā© Semantic Web Company 2019 35 Keynote How semantic technologies can support us in making better business decisions https://2019.semantics.cc/keynote-iii-0
  • 36. Deep Text Analytics 36 Annotation, Extraction, Classification, Rules ā–ø Corpus statistics / Word embeddings ā†’ Keyphrase extraction ā–ø Graph-based annotation ā†’ Entity/Concept linking ā–ø Corpus Statistics embedded in graphs ā†’ Shadow Concepts ā–ø Machine-learning-based annotation ā†’ Named entity recognition (NER) ā–ø Machine-learning based classification ā†’ Document Classification ā–ø Annotation based on rules ā†’ Regular expressions Bain Capital is a venture capital company based in Boston, MA. Since inception it has invested in hundreds of companies. In 2018, Bain had $75b AUM. Graph-based Entity Linking ML-based Entity Recognition Regular Expressions-based Annotation Semantic Rules Engine Give me all paragraphs in documents about ā€œUS based Private Equity firms with AUM higher than $20Bā€
  • 37. Ā© Semantic Web Company 2019 37 Use Case Contract Intelligence Semantic analysis and pre-selection of relevant clauses in contracts TheCompany 12 Termination by TheCompany for
  • 38. Ā© Semantic Web Company 2019 38 Semantic AI Knowledge Graphs: The Third Era of Computing (Dan McCreary) Towards an Explainable AI. Fusing Knowledge Graphs, Machine Learning and NLP
  • 39. Ā© Semantic Web Company 2019 39 Fusing Symbolic & Statistical AI Artiļ¬cial Intelligence (AI) Artiļ¬cial Neural Network (ANN) Symbolic AI (GOFAI*) Sub-Symbolic AI Statistical AI Knowledge graphs & reasoning Natural Language Processing (NLP) Machine Learning * Good old-fashioned AI Word Embedding (Word2Vec) Deep Learning (DNN) Natural Language Understanding Entity Recognition & Linking Knowledge Extraction Semantic enhanced Text Classiļ¬cation
  • 40. Ā© Semantic Web Company 2019 40 Semantic Classifier ML based on semantically enriched training data PoolParty Semantic Classifier combines machine learning algorithms (SVM, Deep Learning, Naive Bayes, etc.) with Semantic Knowledge Graphs.
  • 41. Ā© Semantic Web Company 2019 41 Use Case Synthetic data generation Use KGs to generate test data for your ML (which are GDPR compliant)
  • 42. KG creation based on Machine Learning 42 The Knowledge Engineerā€™s perspective Taxonomy & Ontology Server Entity Extractor & Semantic Classifier Data Integration & Data Linking Bain Capital is a venture capital company based in Boston, MA. Since inception it has invested in hundreds of companies including AMC Entertainment, Brookstone, and Burger King. The company was co-founded by Mitt Romney. UnifiedViews PoolParty GraphSearch Identify new candidate concepts to be included in a controlled vocabulary RDF Graph Database Factsheet Schema mapping based on ontologies Entity linking based on Knowledge Graph Unstructured Data Semi-structured Data Structured Data Controlled vocabularies as a basis for highly precise knowledge extraction and text classification
  • 43. Ā© Semantic Web Company 2019 43 Demo QA based on KGs QAnswer is a so called "knowledge (or ontology) based" QA system Which banks are headquartered in Zurich?
  • 44. Types of solutions based on Knowledge Graphs Process Automation ā–ø Enhanced Machine Learning ā–ø Text Mining & NLP ā–ø Data Classification ā–ø Document & Text Validation Agile Data Integration ā–ø Linked Data ā–ø Integrating heterogeneous data ā–ø Entity Linking Customer Experience ā–ø Recommender Systems ā–ø SEO ā–ø Smart Helpdesk Solutions ā–ø Virtual assistants/ Q&A engines Information Management ā–ø Semantic Content Management ā–ø Metadata Management ā–ø Masterdata Management Knowledge Management ā–ø Graph Analytics ā–ø Personalization/Skills Mgmt. ā–ø Knowledge Discovery Portals ā–ø Semantic Search Knowledge Engineering ā–ø Taxonomy Management ā–ø Ontology Management ā–ø Knowledge Graph Mgmt. ā–ø Data Visualization 44 Data Content Knowledge Back-endFront-end
  • 45. Ā© Semantic Web Company 2019 THINGS, NOT STRINGS From Taxonomies over Ontologies to Knowledge Graphs Anatomy of a Knowledge Graph 4545
  • 46. Things and URIs 46 This is not yet a Knowledge Graph! Venice St. Markā€™s Square Peggy Guggenheim Museum http://my.com/1 http://my.com/2 http://my.com/3 ā–ø Learn from text corpora ā–ø Co-occurences and word embeddings ā–ø Extract entitities via ML ā–ø Import CSV/Excel
  • 47. Labels and basic relations 47 This is the backbone of a Knowledge Graph prefLabel Venice prefLabel St. Markā€™s Square altLabel Piazza San Marco Peggy Guggenheim Museum prefLabel Piazza altLabel Town Squarerelated related prefLabel broader ā–ø Import known taxonomies ā–ø Harvest from Knowledge Graphs like DBpedia ā–ø Ingest from own DBs/XML
  • 48. Classes and specific relations 48 Ontologies give your knowledge graph an additional "dimensionality" prefLabel Venice prefLabel St. Markā€™s Square altLabel Piazza San Marco Monday through Sunday, all day opening Hours image prefLabel Piazza Peggy Guggenheim Museum prefLabel containedInPlace containedInPlace broader http://schema.org/City http://schema.org/ArtGallery http://schema.org/containedInPlace http://schema.org/TouristAttraction ā–ø Reuse existing ontologies ā–ø Interlink them with your taxonomies ā–ø Map them to your DBs/XML altLabel Town Square
  • 49. Metadata and Graph annotations 49 Enrich and qualify data in your knowledge graph prefLabel Venice prefLabel St. Markā€™s Square altLabel Piazza San Marco Monday through Sunday, all day image prefLabel Piazza Peggy Guggenheim Museum containedInPlace containedInPlace CC BY-SA 3.0 broader opening Hours http://schema.org/City http://schema.org/ArtGallery http://schema.org/containedInPlace http://schema.org/TouristAttraction ā–ø Reuse existing schemas ā–ø Make use of SPARQL and reasoning ā–ø Make use of constraint languages like SHACL Now open altLabel Town Square
  • 50. Graph linking 50 Additional facts for your knowledge graph, nearly for free! prefLabel Venice prefLabel St. Markā€™s Square altLabel Piazza San Marco Monday through Sunday, all day image prefLabel Piazza Peggy Guggenheim Museum containedInPlace containedInPlace CC BY-SA 3.0 broader opening Hours http://schema.org/City http://schema.org/ArtGallery http://schema.org/containedInPlace http://schema.org/TouristAttraction ā–ø Make use of Named Graphs ā–ø Use Machine Learning for automatic linking ā–ø Track data provenance Now open altLabel Town Square
  • 51. The Peggy Guggenheim Collection is a modern art museum on the Grand Canal in the Dorsoduro sestiere of Venice, Italy. Link all your data! 51 Bring structured/unstructured enterprise data into the knowledge graph prefLabel Venice prefLabel St. Markā€™s Square altLabel Piazza San Marco Monday through Sunday, all day image prefLabel Piazza Peggy Guggenheim Museum containedInPlace containedInPlace CC BY-SA 3.0 broader opening Hours http://schema.org/City http://schema.org/ArtGallery http://schema.org/containedInPlace http://schema.org/TouristAttraction Now open altLabel Town Square ā–ø Use Text Mining ā–ø Based on automatic entity extraction ā–ø Use R2RML Schema to Ontology mapping ā–ø Make use of ML R2RML
  • 52. The Peggy Guggenheim Collection is a modern art museum on the Grand Canal in the Dorsoduro sestiere of Venice, Italy. Putting the user into the graph 52 Provide all your data personalized and contextualized prefLabel Venice prefLabel St. Markā€™s Square altLabel Piazza San Marco Monday through Sunday, all day image prefLabel Piazza Peggy Guggenheim Museum containedInPlace containedInPlace CC BY-SA 3.0 broader opening Hours http://schema.org/City http://schema.org/ArtGallery http://schema.org/containedInPlace http://schema.org/TouristAttraction Now open altLabel Town Square ā–ø Build recommender systems ā–ø Make use of graph analytics ā–ø Recommender based on similarity and/or rules likes visits R2RML
  • 53. Ā© Semantic Web Company 2019 Answers instead of search results 53 Who is CEO of a Bank, headquartered in Europe that generates revenue per employee higher than 400,000 Euro? Head- quarter Ticker Symbol Revenue Credit Suisse Zurich VTX: CSGN CHF 23.4b HSBC London LON: HSBA USD 60.0b Allianz Munich ETR: ALV EUR 122.3b Deutsche Bank Frankfurt ETR: DBK EUR 33.5b <Employees> <VTX:CSGN> 48,200 </VTX:CSGN> <LON:HSBA> 266,273 </LON:HSBA> <ETR: ALV> 147,425 </ETR: ALV> <ETR: DBK> 101,104 </ETR: DBK> </Employees> The task awaiting Tidjane Thiam when he takes over from Brady Dougan as the new chief executive at Credit Suisse Group AG is clear: how to pull the Swiss bank out of a post-financial crisis rut.
  • 54. The task awaiting Tidjane Thiam when he takes over from Brady Dougan as the new chief executive at Credit Suisse Group AG is clear: how to pull the Swiss bank out of a post-financial crisis rut. KGs: Linking, Mapping, Reasoning Organisation HQ Umsatz CS ZĆ¼rich CHF 23.4b HSBC London USD 60.0b Allianz MĆ¼nchen EUR 122.3b Deutsche Bank Frankfurt EUR 33.5b <Employees> <VTX:CSGN>48,200</VTX:CSGN> <LON:HSBA>266,273</LON:HSBA> <ETR: ALV>147,425</ETR: ALV> <ETR: DBK>101,104</ETR: DBK> </Employees> Credit Suisse Bank is a Zurich Who is CEO of a Bank, headquartered in Europe that generates revenue per employee higher than 400,000 Euro? HQ in Financial institution Switzerland part of Insurance company is a is a Europe part of works for CEO is a 54 Tidjane Thiam
  • 55. The task awaiting Tidjane Thiam when he takes over from Brady Dougan as the new chief executive at Credit Suisse Group AG is clear: how to pull the Swiss bank out of a post-financial crisis rut. Knowledge Graphs support NLU and QA Organisation HQ Umsatz CS ZĆ¼rich CHF 23.4b HSBC London USD 60.0b Allianz MĆ¼nchen EUR 122.3b Deutsche Bank Frankfurt EUR 33.5b <Employees> <VTX:CSGN>48,200</VTX:CSGN> <LON:HSBA>266,273</LON:HSBA> <ETR: ALV>147,425</ETR: ALV> <ETR: DBK>101,104</ETR: DBK> </Employees> Credit Suisse Bank is a Zurich Who is CEO of a Bank, headquartered in Europe that generates revenue per employee higher than 400,000 Euro? HQ in Financial institution Switzerland part of is a is a Europe part of works for CEO is a 55 Insurance company Tidjane Thiam
  • 56. Ā© Semantic Web Company 2019 CHANGE MANAGEMENT How to implement disruptive technologies in organizations? Introducing Semantic AI 5656
  • 57. Ā© Semantic Web Company 2019 C-Level: Knowledge Graphs in various Hype Cycles 57 Hype Cycle for Artificial Intelligence Hype Cycle for the Digital Workplace Hype Cycle for Emerging Technologies
  • 58. Linked Data Life Cycle 58 Data Engineers + Subject Matter Experts + Machine Learning working together Manual curation Automated Knowledge Graph Development & Machine Learning Knowledge modelling
  • 59. Ā© Semantic Web Company 2019 Our approach Semantic AI 59 Natural languages Taxonomies Schemas/Ontologies Statisticalmodels Computational Linguists Taxonomists DataScientists Ontologists
  • 60. Ā© Semantic Web Company 2019 Bringing two types of mindsets together 60 Data-centric people Knowledge-centric people Service-oriented industries Asset-oriented industries Databases & Excel Content & documents Structured data Unstructured data Linked Data Knowledge Graph Algorithms Collaborative knowledge management Predictability and automation Product innovation and risk mitigation Ontologies and Machine Learning Taxonomies and Collaboration ā€œActionable Data!ā€ ā€œBetter Decisions!ā€ Understand the customer and market place better Stay or become the expert in the field
  • 61. Ā© Semantic Web Company 2019 Find the right starting points 61
  • 62. Ā© Semantic Web Company 2019 Knowledge Graph Management 62 Data Governance along the Linked Data Life Cycle
  • 63. Ā© Semantic Web Company 2019 Semantic Web Starter Kit 63 Learn more about it!
  • 64. Ā© Semantic Web Company 2019 SEMANTIC AI Build your own applications Make things work 6464
  • 65. First release in 2009 Fact sheet: PoolParty Semantic Suite Most complete and secure Semantic Middleware on the Global Market Semantic AI: Fusing Graphs, NLP, and Machine Learning W3C standards compliant Named as Sample Vendor in Gartnerā€™s Hype Cycle for AI 2018 Current version 7.0 On-premise or cloud-based Over 200 Named as Representative Vendor in Gartnerā€™s Market Guide for Hosted AI Services 2018 KMWorld listed PoolParty as Trend-Setting Product 2015, 2016, 2017, and 2018 installations world-wide ISO 27001:2013 certified
  • 66. ā€œPoolParty brings the power of Google into the enterprise environment through Knowledge Graphs.ā€ Knowledge Architect at a Top 3 Oil & Gas company 66
  • 67. How does it work? 67 The Data Engineerā€™s perspective UnifiedViews PoolParty GraphSearch Knowledge Graph Unstructured Data Semi-structured Data Structured Data ā–ø Entity linking ā–ø Schema mapping ā–ø Data transformation ā–ø Data validation ā–ø Data cleansing ā–ø Metadata & Semantic enrichment Database Semantic AI Application
  • 68. Ā© Semantic Web Company 2019 Create unified views of your data! 68
  • 69. Ā© Semantic Web Company 2019 Example: HR Analytics 69 Demo As an HR manager, for upcoming training programmes, I want to identify employees who ā— have a certain skill set ā— have a specific degree ā— have skills that are increasingly important on the labour market ā— fall into a specific salary range Employee database Resumes Labour market statistics ā†’ Linking Structured to Unstructured Data
  • 70. Ā© Semantic Web Company 2019 How it works 70 Employee database Resumes Labour market statistics PoolParty UnifiedViews RDF Graph Database PoolParty GraphSearch PoolParty Thesaurus Server PoolParty User Now I can identify employees along many dimensions.
  • 71. Ā© Semantic Web Company 2019 Components and Features 71
  • 72. Ā© Semantic Web Company 2019 PoolParty Components 72 PoolParty Taxonomy & Ontology Server PoolParty Extractor PoolParty GraphEditor PoolParty UnifiedViews PoolParty Semantic Classifier PoolParty GraphSearch
  • 73. SMEs benefiting from Corpus Learning 73 The Knowledge Engineerā€™s perspective Taxonomy & Ontology Server Entity Extractor & Semantic Classifier Data Integration & Data Linking Bain Capital is a venture capital company based in Boston, MA. Since inception it has invested in hundreds of companies including AMC Entertainment, Brookstone, and Burger King. The company was co-founded by Mitt Romney. UnifiedViews PoolParty GraphSearch Identify new candidate concepts to be included in a controlled vocabulary RDF Graph Database Factsheet Schema mapping based on ontologies Entity linking based on Knowledge Graph Unstructured Data Semi-structured Data Structured Data Controlled vocabularies as a basis for highly precise knowledge extraction and text classification
  • 74. Ā© Semantic Web Company 2019 TECHNICAL DEEP DIVE Make your data actionable! Working with Knowledge Graphs 7474
  • 75. Ā© Semantic Web Company 2019 Why use Graph Databases? 75 Dealing with hierarchical and highly connected datasets Entity-centric views (in contrast to document-centric views) Exploring the connection between entities of a graph Integrating heterogeneous data sources (structured & unstructured in a ā€œschema-lateā€ approach)
  • 76. Ā© Semantic Web Company 2019 What makes a store RDF ready? 76 It oļ¬€ers a SPARQL endpoint to query the database using SPARQL It implements at least one of the RDF ready libraries/frameworks: ā–ø Eclipse RDF4J ā–ø Apache Jena
  • 77. Ā© Semantic Web Company 2019 SPARQL 77 SPARQL retrieves and manipulates data stored in an RDF graph database Watch Tutorial from PoolParty Academy
  • 78. Ā© Semantic Web Company 2019 SHACL 78 Shapes Constraint Language Data Quality and Consistency: Validating graph-based data against a set of conditions
  • 79. Ā© Semantic Web Company 2019 Example 1 79 Validating Concept labels and hierarchic structure in a SKOS taxonomy Concept labels and hierarchic structure Constraints: A concept has to connect to a concept scheme. The labels have to be disjoint and the language must be unique. Concept Concept Scheme skos:hasTopConcept / skos:narrower skos:prefLabel label1@en skos:altLabel label2@en
  • 80. Ā© Semantic Web Company 2019 Example 2 80 Compliance checks Maximum active board members Constraint: There must not be more than two active board members for each Legal Entity. Board MemberLegal Entity Active hasBoardMembership hasBoardMemberStatus
  • 81. Ā© Semantic Web Company 2019 Example 3 81 Data consistency Consistent geographic information Constraint: If a Legal Entity has a country and a city assigned, then both must be related with a skos:narrower path, so that the geo information is consistent. Legal Entity Country City isLocatedInCountry isLocatedInCity skos:narrower
  • 82. Ā© Semantic Web Company 2019 TAKE AWAYS Make your data actionable! Summarization 8282
  • 83. Four-layered Information Architecture 83 Semantic AI application Semantic Layer / Knowledge Graph Metadata Layer Content & Data Layer
  • 84. Ā© Semantic Web Company 2019 From Documents To Entitities 84 Watch out for ambiguity!
  • 85. Ā© Semantic Web Company 2019 ML based on Semantic AI Engines 85 Bla bla bla bla. Bla bla bla bla The stove is on. The stove is hot! Ontological model ā†’ reasoningTaxonomical model ā†’ is-a abstractions Bla stove bla bla. Bla bla bla hot Switched on devices are dangerous devices. Switched on devices are dangerous, only if the operating temperature is above 100 degrees and the automatic shutdown mechanism is broken. The stove is on. The stove is hot! Word embeddings/cooccurences ā†’ is related The stove is on. The stove is hot! Bla bla bla bla Bla bla bla bla. Separating signal from noise
  • 86. Ā© Semantic Web Company 2019 86 doc doc doc Jaguar Cat Felidae Carnivore Keystone Species Elephant Keystone Species Wolf Carnivore Rabbit doc Jaguar Elephant Wolf Rabbit doc Carnivore Traditional approach Graph-based approach Show me all documents about Felidae doc doc doc Show me all documents about Carnivores Cat = Felidae Keystone Species Keystone Species? Traditional vs. Graph-based Metadata Management
  • 87. Ā© Semantic Web Company 2019 87 doc doc doc Jaguar Cat Felidae Carnivore Keystone Species Elephant Keystone Species Wolf Carnivore Rabbit doc Jaguar Elephant Wolf Rabbit doc Carnivore Traditional approach Graph-based approach Show me all documents about Felidae doc doc doc Show me all documents about Carnivores Cat = Felidae Keystone Species Keystone Species? Metadata per document 1. No or little network effects 2. No reuse of metadata 3. Metadata resides in silos 4. Data quality hard to measure 5. Not machine-readable Knowledge about metadata 1. Explicit knowledge models 2. Reusable and measurable 3. Metadata is machine-processable 4. Standards-based metadata 5. Linkable metadata opens silos Traditional vs. Graph-based Metadata Management
  • 88. Next steps PoolParty Academy Video Tutorials Online Help & Manuals Demo Account 88
  • 89. Ā© Semantic Web Company 2019 Connect Andreas Blumauer CEO & Managing Partner, Semantic Web Company ā–ø andreas.blumauer@semantic-web.com ā–ø https://www.linkedin.com/in/andreasblumauer ā–ø https://twitter.com/semwebcompany ā–ø https://ablvienna.wordpress.com/ 89