SlideShare a Scribd company logo
1 of 22
Download to read offline
Email Marketing:
Content 101
Written Content
Written Content
•  From Address
•  Subject Line
•  Pre-header
•  Header
•  Body
•  CTA
•  Footer
What do you need to consider?
•  How your name/email
address appears in the
recipient’s inbox.
•  Avoid using “no-reply”
from addresses at all
costs! (It’s kind of like
telling your customers
you don’t want to hear
from them.)
From Address
•  The line in the inbox
that gets people to
open your email!
•  You can take an
informative, witty, or
mysterious approach.
Subject Line
•  The tiny bit of text that
appears after the
subject line in the inbox
(not bolded) or at the
very top of the email.
•  Keep this short and
direct!
Pre-Header
Pre-Header
•  The title of your body
text.
•  You can test using a
header or not.
Header
•  The “main course” of
your email.
•  Keep mobile in mind
and limit scroll!
Body
•  The most important
piece of your message
--the call to action!
•  Try not to give your
users too many calls to
action, remember your
purpose.
CTA
Learn More About
Email CTAs
•  Where your physical
address goes (to be
CAN-SPAM compliant)
along with your
unsubscribe.
•  Make your unsubscribe
as painless as possible.
If users can’t find the
unsubscribe, they can
find the spam button!
Footer
Also, it’s 2015.
Down with the batch and blast.
Personalize your messages!
Email Marketing 101: Content
There’s a lot we could say
about this topic…so for now
we just want to focus on 3 things!
#1. Keep a decent balance between
your image to text ratio
for a good user
experience!
#2. Make it easy on yourself
and keep it
clean& simple
Most importantly…
#3. Brand your email!
Your recipients want to know it’s you.
Remember when
seeking design help…
not all designers
are email designers.
(So choose carefully!)
Bonus Tip:	
  
And that’s just a quick
summary of the content
you’ll need for your
marketing emails!
For information on how to grow
your marketing email list:
Check out the SlideShare
For information on how to get those
marketing emails delivered:
Download the Deliverability Guide
Happy Sending!

More Related Content

What's hot

EMAIL MARKETING STRATEGY
EMAIL MARKETING STRATEGYEMAIL MARKETING STRATEGY
EMAIL MARKETING STRATEGYintrotodigital
 
Email marketing strategy
Email marketing strategyEmail marketing strategy
Email marketing strategyHiral Vyas
 
Chapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingChapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingEdem Adzroe
 
Email Marketing Presentation
Email Marketing PresentationEmail Marketing Presentation
Email Marketing PresentationIain Davenport
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing PlannerMailigen
 
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
 
Customer Segmentation for Retention Strategy
Customer Segmentation for Retention StrategyCustomer Segmentation for Retention Strategy
Customer Segmentation for Retention StrategyMelody Ucros
 
Advanced Email Campaign Analysis
Advanced Email Campaign AnalysisAdvanced Email Campaign Analysis
Advanced Email Campaign Analysishjmorris
 
Email Marketing in the Digital Age: Trends, Best Practices and Predictions
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsEmail Marketing in the Digital Age: Trends, Best Practices and Predictions
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
 
Email Marketing
Email MarketingEmail Marketing
Email MarketingAnetwork
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal Prince Rajput
 
Customer Loyalty Measurement Program
Customer Loyalty Measurement ProgramCustomer Loyalty Measurement Program
Customer Loyalty Measurement ProgramDunn Solutions Group
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
 

What's hot (20)

EMAIL MARKETING STRATEGY
EMAIL MARKETING STRATEGYEMAIL MARKETING STRATEGY
EMAIL MARKETING STRATEGY
 
Email marketing strategy
Email marketing strategyEmail marketing strategy
Email marketing strategy
 
Chapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingChapter Five- 5 Email Marketing
Chapter Five- 5 Email Marketing
 
The Complete Guide to B2B Email Marketing
The Complete Guide to B2B Email MarketingThe Complete Guide to B2B Email Marketing
The Complete Guide to B2B Email Marketing
 
Email Marketing Presentation
Email Marketing PresentationEmail Marketing Presentation
Email Marketing Presentation
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing Planner
 
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
 
Effective Email
Effective EmailEffective Email
Effective Email
 
Customer Segmentation for Retention Strategy
Customer Segmentation for Retention StrategyCustomer Segmentation for Retention Strategy
Customer Segmentation for Retention Strategy
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
Advanced Email Campaign Analysis
Advanced Email Campaign AnalysisAdvanced Email Campaign Analysis
Advanced Email Campaign Analysis
 
Email Marketing in the Digital Age: Trends, Best Practices and Predictions
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsEmail Marketing in the Digital Age: Trends, Best Practices and Predictions
Email Marketing in the Digital Age: Trends, Best Practices and Predictions
 
Successful Email Marketing
Successful Email MarketingSuccessful Email Marketing
Successful Email Marketing
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
Email marketing ppt
Email marketing pptEmail marketing ppt
Email marketing ppt
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal
 
Customer Loyalty Measurement Program
Customer Loyalty Measurement ProgramCustomer Loyalty Measurement Program
Customer Loyalty Measurement Program
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Email Etiquette
Email EtiquetteEmail Etiquette
Email Etiquette
 
Email etiquette
Email etiquetteEmail etiquette
Email etiquette
 

Viewers also liked

Email Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailEmail Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailSendGrid
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing pptSean Joan
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 
The Science of Email Marketing
The Science of Email MarketingThe Science of Email Marketing
The Science of Email MarketingHubSpot
 

Viewers also liked (6)

Email Marketing 101: The Welcome Email
Email Marketing 101: The Welcome EmailEmail Marketing 101: The Welcome Email
Email Marketing 101: The Welcome Email
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
The Science of Email Marketing
The Science of Email MarketingThe Science of Email Marketing
The Science of Email Marketing
 

Similar to Email Marketing 101: Content

Similar to Email Marketing 101: Content (20)

Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...
 
Writing Effective Emails
Writing Effective EmailsWriting Effective Emails
Writing Effective Emails
 
Successful email2013
Successful email2013Successful email2013
Successful email2013
 
Email Etiquette
Email EtiquetteEmail Etiquette
Email Etiquette
 
E-mail communication
E-mail communicationE-mail communication
E-mail communication
 
Tools of Communication
Tools of CommunicationTools of Communication
Tools of Communication
 
You've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing TalkYou've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing Talk
 
Business Email Etiquette
Business Email EtiquetteBusiness Email Etiquette
Business Email Etiquette
 
Email etiquettes
Email etiquettesEmail etiquettes
Email etiquettes
 
CSS - How to Email.ppsx
CSS - How to Email.ppsxCSS - How to Email.ppsx
CSS - How to Email.ppsx
 
Email
EmailEmail
Email
 
Email etiquettes presentation
Email etiquettes presentationEmail etiquettes presentation
Email etiquettes presentation
 
Writing Killer Email Copy
Writing Killer Email CopyWriting Killer Email Copy
Writing Killer Email Copy
 
Email etiquettes
Email etiquettesEmail etiquettes
Email etiquettes
 
Effective E- mailing
Effective E- mailingEffective E- mailing
Effective E- mailing
 
E mail etiquette
E mail etiquetteE mail etiquette
E mail etiquette
 
Polite email
Polite emailPolite email
Polite email
 
Email
EmailEmail
Email
 
Email Etiquette by Bhuvan Thapa.pptx
Email Etiquette by Bhuvan Thapa.pptxEmail Etiquette by Bhuvan Thapa.pptx
Email Etiquette by Bhuvan Thapa.pptx
 
Presentation3 (1).pptx
Presentation3 (1).pptxPresentation3 (1).pptx
Presentation3 (1).pptx
 

More from SendGrid

Email Expedition - Your First Marketing Send
Email Expedition - Your First Marketing SendEmail Expedition - Your First Marketing Send
Email Expedition - Your First Marketing SendSendGrid
 
The SendGrid Email Drink Menu
The SendGrid Email Drink MenuThe SendGrid Email Drink Menu
The SendGrid Email Drink MenuSendGrid
 
Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...
Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...
Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...SendGrid
 
The Intersection of DevRel and Product
The Intersection of DevRel and ProductThe Intersection of DevRel and Product
The Intersection of DevRel and ProductSendGrid
 
Email Marketing 101: Who are you emailing?
Email Marketing 101: Who are you emailing?Email Marketing 101: Who are you emailing?
Email Marketing 101: Who are you emailing?SendGrid
 
5 Reasons Why Your Subscribers Aren't Reading Your Email
5 Reasons Why Your Subscribers Aren't Reading Your Email5 Reasons Why Your Subscribers Aren't Reading Your Email
5 Reasons Why Your Subscribers Aren't Reading Your EmailSendGrid
 
Your Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send ChecklistYour Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send ChecklistSendGrid
 
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam FolderTips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam FolderSendGrid
 
Email Deliverability 101: Best Practices to Master the Inbox
Email Deliverability 101: Best Practices to Master the InboxEmail Deliverability 101: Best Practices to Master the Inbox
Email Deliverability 101: Best Practices to Master the InboxSendGrid
 
Be an Email Switch Hitter: Inside SendGrid's Parse Webhook
Be an Email Switch Hitter: Inside SendGrid's Parse WebhookBe an Email Switch Hitter: Inside SendGrid's Parse Webhook
Be an Email Switch Hitter: Inside SendGrid's Parse WebhookSendGrid
 
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...SendGrid
 
TechStars Demo Day 2009
TechStars Demo Day 2009TechStars Demo Day 2009
TechStars Demo Day 2009SendGrid
 
ISPs Like It Hot: How to Warm Up an IP
ISPs Like It Hot: How to Warm Up an IPISPs Like It Hot: How to Warm Up an IP
ISPs Like It Hot: How to Warm Up an IPSendGrid
 
[Webcast] Communicating Your Code
[Webcast] Communicating Your Code[Webcast] Communicating Your Code
[Webcast] Communicating Your CodeSendGrid
 
Automate the Next Level of Email Sophistication: Engage the Event API
Automate the Next Level of Email Sophistication: Engage the Event APIAutomate the Next Level of Email Sophistication: Engage the Event API
Automate the Next Level of Email Sophistication: Engage the Event APISendGrid
 
Ask an Expert! Getting Started with Email Deliverability
Ask an Expert! Getting Started with Email DeliverabilityAsk an Expert! Getting Started with Email Deliverability
Ask an Expert! Getting Started with Email DeliverabilitySendGrid
 
[Webcast] How to Get Your Email Marketing Off the Ground
[Webcast] How to Get Your Email Marketing Off the Ground[Webcast] How to Get Your Email Marketing Off the Ground
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
 
Build or Buy? Moving Your Email to the Cloud
Build or Buy? Moving Your Email to the CloudBuild or Buy? Moving Your Email to the Cloud
Build or Buy? Moving Your Email to the CloudSendGrid
 
Q&A: Your Toughest Email Infrastructure Questions Answered
Q&A: Your Toughest Email Infrastructure Questions AnsweredQ&A: Your Toughest Email Infrastructure Questions Answered
Q&A: Your Toughest Email Infrastructure Questions AnsweredSendGrid
 
Q&A: Tips and Tricks to Stay Out of the Spam Folder
Q&A: Tips and Tricks to Stay Out of the Spam FolderQ&A: Tips and Tricks to Stay Out of the Spam Folder
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
 

More from SendGrid (20)

Email Expedition - Your First Marketing Send
Email Expedition - Your First Marketing SendEmail Expedition - Your First Marketing Send
Email Expedition - Your First Marketing Send
 
The SendGrid Email Drink Menu
The SendGrid Email Drink MenuThe SendGrid Email Drink Menu
The SendGrid Email Drink Menu
 
Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...
Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...
Supporting SDKs in Seven Different Programming Languages While Maintaining Sa...
 
The Intersection of DevRel and Product
The Intersection of DevRel and ProductThe Intersection of DevRel and Product
The Intersection of DevRel and Product
 
Email Marketing 101: Who are you emailing?
Email Marketing 101: Who are you emailing?Email Marketing 101: Who are you emailing?
Email Marketing 101: Who are you emailing?
 
5 Reasons Why Your Subscribers Aren't Reading Your Email
5 Reasons Why Your Subscribers Aren't Reading Your Email5 Reasons Why Your Subscribers Aren't Reading Your Email
5 Reasons Why Your Subscribers Aren't Reading Your Email
 
Your Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send ChecklistYour Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send Checklist
 
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam FolderTips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
 
Email Deliverability 101: Best Practices to Master the Inbox
Email Deliverability 101: Best Practices to Master the InboxEmail Deliverability 101: Best Practices to Master the Inbox
Email Deliverability 101: Best Practices to Master the Inbox
 
Be an Email Switch Hitter: Inside SendGrid's Parse Webhook
Be an Email Switch Hitter: Inside SendGrid's Parse WebhookBe an Email Switch Hitter: Inside SendGrid's Parse Webhook
Be an Email Switch Hitter: Inside SendGrid's Parse Webhook
 
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...
 
TechStars Demo Day 2009
TechStars Demo Day 2009TechStars Demo Day 2009
TechStars Demo Day 2009
 
ISPs Like It Hot: How to Warm Up an IP
ISPs Like It Hot: How to Warm Up an IPISPs Like It Hot: How to Warm Up an IP
ISPs Like It Hot: How to Warm Up an IP
 
[Webcast] Communicating Your Code
[Webcast] Communicating Your Code[Webcast] Communicating Your Code
[Webcast] Communicating Your Code
 
Automate the Next Level of Email Sophistication: Engage the Event API
Automate the Next Level of Email Sophistication: Engage the Event APIAutomate the Next Level of Email Sophistication: Engage the Event API
Automate the Next Level of Email Sophistication: Engage the Event API
 
Ask an Expert! Getting Started with Email Deliverability
Ask an Expert! Getting Started with Email DeliverabilityAsk an Expert! Getting Started with Email Deliverability
Ask an Expert! Getting Started with Email Deliverability
 
[Webcast] How to Get Your Email Marketing Off the Ground
[Webcast] How to Get Your Email Marketing Off the Ground[Webcast] How to Get Your Email Marketing Off the Ground
[Webcast] How to Get Your Email Marketing Off the Ground
 
Build or Buy? Moving Your Email to the Cloud
Build or Buy? Moving Your Email to the CloudBuild or Buy? Moving Your Email to the Cloud
Build or Buy? Moving Your Email to the Cloud
 
Q&A: Your Toughest Email Infrastructure Questions Answered
Q&A: Your Toughest Email Infrastructure Questions AnsweredQ&A: Your Toughest Email Infrastructure Questions Answered
Q&A: Your Toughest Email Infrastructure Questions Answered
 
Q&A: Tips and Tricks to Stay Out of the Spam Folder
Q&A: Tips and Tricks to Stay Out of the Spam FolderQ&A: Tips and Tricks to Stay Out of the Spam Folder
Q&A: Tips and Tricks to Stay Out of the Spam Folder
 

Recently uploaded

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 

Recently uploaded (20)

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 

Email Marketing 101: Content

  • 3. Written Content •  From Address •  Subject Line •  Pre-header •  Header •  Body •  CTA •  Footer What do you need to consider?
  • 4. •  How your name/email address appears in the recipient’s inbox. •  Avoid using “no-reply” from addresses at all costs! (It’s kind of like telling your customers you don’t want to hear from them.) From Address
  • 5. •  The line in the inbox that gets people to open your email! •  You can take an informative, witty, or mysterious approach. Subject Line
  • 6. •  The tiny bit of text that appears after the subject line in the inbox (not bolded) or at the very top of the email. •  Keep this short and direct! Pre-Header
  • 8. •  The title of your body text. •  You can test using a header or not. Header
  • 9. •  The “main course” of your email. •  Keep mobile in mind and limit scroll! Body
  • 10. •  The most important piece of your message --the call to action! •  Try not to give your users too many calls to action, remember your purpose. CTA Learn More About Email CTAs
  • 11. •  Where your physical address goes (to be CAN-SPAM compliant) along with your unsubscribe. •  Make your unsubscribe as painless as possible. If users can’t find the unsubscribe, they can find the spam button! Footer
  • 12. Also, it’s 2015. Down with the batch and blast. Personalize your messages!
  • 14. There’s a lot we could say about this topic…so for now we just want to focus on 3 things!
  • 15. #1. Keep a decent balance between your image to text ratio for a good user experience!
  • 16. #2. Make it easy on yourself and keep it clean& simple
  • 17. Most importantly… #3. Brand your email! Your recipients want to know it’s you.
  • 18. Remember when seeking design help… not all designers are email designers. (So choose carefully!) Bonus Tip:  
  • 19. And that’s just a quick summary of the content you’ll need for your marketing emails!
  • 20. For information on how to grow your marketing email list: Check out the SlideShare
  • 21. For information on how to get those marketing emails delivered: Download the Deliverability Guide