The content you provide in your messaging is arguably the most important piece to your email marketing program. In this presentation we share the basics of what kind of content (both written and visual) you'll need to create for your marketing emails.

1. Email Marketing:
Content 101

2. Written Content

3. Written Content
• From Address
• Subject Line
• Pre-header
• Header
• Body
• CTA
• Footer
What do you need to consider?

4. • How your name/email
address appears in the
recipient’s inbox.
• Avoid using “no-reply”
from addresses at all
costs! (It’s kind of like
telling your customers
you don’t want to hear
from them.)
From Address

5. • The line in the inbox
that gets people to
open your email!
• You can take an
informative, witty, or
mysterious approach.
Subject Line

6. • The tiny bit of text that
appears after the
subject line in the inbox
(not bolded) or at the
very top of the email.
• Keep this short and
direct!
Pre-Header

7. Pre-Header

8. • The title of your body
text.
• You can test using a
header or not.
Header

9. • The “main course” of
your email.
• Keep mobile in mind
and limit scroll!
Body

10. • The most important
piece of your message
--the call to action!
• Try not to give your
users too many calls to
action, remember your
purpose.
CTA
Learn More About
Email CTAs

11. • Where your physical
address goes (to be
CAN-SPAM compliant)
along with your
unsubscribe.
• Make your unsubscribe
as painless as possible.
If users can’t find the
unsubscribe, they can
find the spam button!
Footer

12. Also, it’s 2015.
Down with the batch and blast.
Personalize your messages!

14. There’s a lot we could say
about this topic…so for now
we just want to focus on 3 things!

15. #1. Keep a decent balance between
your image to text ratio
for a good user
experience!

16. #2. Make it easy on yourself
and keep it
clean& simple

17. Most importantly…
#3. Brand your email!
Your recipients want to know it’s you.

18. Remember when
seeking design help…
not all designers
are email designers.
(So choose carefully!)
Bonus Tip:

19. And that’s just a quick
summary of the content
you’ll need for your
marketing emails!

20. For information on how to grow
your marketing email list:
Check out the SlideShare

21. For information on how to get those
marketing emails delivered:
Download the Deliverability Guide

22. Happy Sending!