A Rise in Digitization One of the most obvious changes is the rise in the digital spending of brands and organizations, all over. Compared to how things were before, brands are now investing more money in digital advertising. This was bound to happen given that the pandemic also led to a rise in not just the number of internet users, but also in the time spent by these users on the internet. And since customers are spending more time on the internet, this rise in the digital world was bound to happen. Being the Best PR Agency in Delhi we make sure that our clients establish a good digital presence.

1. 5 Ways in Which Marketing Has Changed in the Pandemic Times
Ever since the pandemic struck last year, things have changed a lot. We have been doing most of
our work while sitting at home and online shopping has shot up drastically. Many things have
changed for us and we have somehow, over time managed to adapt to this new normal. The
pandemic has undoubtedly, impacted all aspects of our lives. One such important aspect, in the
world, is ‘Marketing’. Let’s try to look at how marketing has changed in pandemic times.
1. A rise in digitization
One of the most obvious changes all over the world is the rise in digital spending by
brands and organizations. Compared to how things were before, brands are now investing
more money in digital advertising. This was bound to happen given that the pandemic not
just led to a rise in the number of internet users, but also in the time spent by these users
on the internet. And since customers are spending more time on the internet, this rise in
the digital world was bound to happen. As a result, the best PR agencies make sure that
the clients establish a good digital presence.
2. New opportunities
If we compare the current time to how our lives used to before the pandemic, it seems
bizarre. Nevertheless, brands have been trying to make the best of the situation by
experimenting with new things. Whether it was the rave to try out audio platforms like
Clubhouse or investing more in digital advertising, rather than traditional, brands are
trying to do the best they can and exploring new opportunities and things to keep the
consumers engaged.
3. Hygiene, a new priority
With social distancing, masks, sanitizers, contactless deliveries, all becoming a part of the
consumer’s daily life now, hygiene and safety have undoubtedly become one of the
topmost priorities of all customers. This has forced every brand to take these measures
seriously and implement them in their day to day business. Especially after the
resurgence of second wave, and infections soaring higher and higher each day, brands
had to keep reaffirming the customers that they are safe, and taking all the measures.
4. Brands need to care
Besides hygiene, consumers are also looking out for how many brands care; not just for
the world and the consumers but also for their employees. With the recent wave and the
tragedies it caused across the nation, people are trying to help one another as much as

2. possible. Many brands are seen to be doing the same and trying to help out. They are also
trying to help out their employees as well. Many outlets have talked about the importance
of doing this, for brands and also how this tends to make the consumer see the brand in a
better light.
5. Change in consumer behavior
There has also been a noticeable change in the behaviors of the consumers in other ways
as well. There has been a noticeable decline in brand loyalty and a good amount of
consumers have shifted to other brands quite easily, consumers are trying to shop locally
more as they are more aware of where their product is coming from. Because of factors
like the plunge in income and rise in the unemployment rate, the shift to a more digital
world, health and fitness being an important element, many changes took place in the
behavior of the consumer, the ramifications of which we might find out a bit later.
Undoubtedly, the marketing landscape in India and the world has changed drastically because of
the pandemic. But it is also to be noted that the pandemic has not ended yet, and we are nowhere
sure that we have tackled this monster and to what extent the situation is under control. The
marketing landscape may change more as the pandemic progresses or comes to an end, but what
brands need to make sure is that they are ready to tackle the problems most likely to arise in the
upcoming future!
Sources:
• https://link.springer.com/article/10.1007/s43039-020-00016-3
• https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/digital-
transformation/coronavirus-crisis-marketing-examples/