The web is a complex world of intertwined elements influencing a brand’s virtual performance. For instance, web design and SEO are closely interrelated. But then, if SEO relates to search engine rankings

1. How does Web Design Affect SEO Rankings?
The web is a complex world of intertwined elements influencing a brand’s virtual performance. For instance, web
design and SEO are closely interrelated. But then, if SEO relates to search engine rankings, and web design
corresponds to the technical aspects of a website, how does web design affect SEO rankings. Brainmine Tech, the
leading web design company in Pune, explores the relationship between website design and SEO through this
blog.
Why does Web Design Affect SEO Rankings?
At the outset, let us understand why does web design affect SEO rankings. A decade ago, SEO was much
straightforward. It mostly revolved around keywords and content. However, with time and the growing use of the
internet, search engines gradually evolved to become more user-oriented and began crawling websites that fulfill
user needs, answer their questions, and enhance their web browsing experience.
So, today, search engines do not just demand a website but emphasize delivering a web experience that gives
users what they want in the least possible time, in as few clicks as possible, and in the most comprehensive way.
Now, barring content authenticity and keywords, most of the above factors relate to web design and
development, so web design affects SEO rankings considerably.
4 Ways Web Design Affects SEO Rankings
So, now we come to the question, how does web design affect SEO rankings. It doesn’t in one way, but four ways,
and hence business owners must remain concerned about the website design and development part while
working on search engine optimization. Partnering with the best website design company in Pune, like
Brainmine Tech, proves helpful in this regard. Here are four ways in which web design and SEO rankings are
interrelated.
1. Search Engines do not Rank Poorly Designed Websites
Search engines resonate with human likes and dislikes. What irritates and annoys human beings also dissuades
search engines. For example, elements such as complex layouts, flashing ads, popups, unprofessional fonts, etc.,
are all deterrents when it comes to enhancing search engine rankings. Fortunately, you do not have to live with
bad elements. You have many SEO-friendly templates, fonts, and designs that boost search engine rankings.
2. Search Engines Demand Easily Navigable Websites
In today’s world, where virtual recognition matters, websites constitute the face of every business. One of the
critical factors involved in website design and development is the navigational ease of the website. While
websites with easier navigation prove user-friendly, websites otherwise are a big turn off. Regardless of the
content they have, such a website does not intrigue users. It stands a lesser chance of ranking on search engines.
3. Search Engines Need Quicker Websites
In 2010, Google announced that it would factor in the website speed as well while determining the rankings of a
particular website since it is directly concerned with user experience. While surfing the internet, a slowly loading
website is among the most frustrating and annoying concerns. Since search engines have become extremely
user-oriented, websites that take beyond three seconds to load do not rank well.

2. 4. Search Engines Prefer Ranking Websites with a Mobile-Responsive Design
Now that almost everyone has a smartphone, around 52% of the website traffic comes through mobile phones. A
mobile-friendly design enables users to browse the website through their mobile phones and does not require
them to use laptops or a desktop to do so. Search engines prefer ranking websites with a mobile-responsive
design, coupled with other essential factors such as content, navigational ease, layout, etc.
Brainmine Tech – The Leading Website Design Company in Pune
When it comes to search engine rankings, user-friendliness matters a lot and ensuring which is possible by
creating a user-friendly, and therefore SEO-friendly website design. In this view, Brainmine Tech proves the best
web development company in Pune. Brainmine Tech aligns the website design and development part with SEO
by incorporating elements necessary to ensure higher SEO rankings. For more insights, call +91 9096247774.
Summary
Today, your search engine rankings determine the trustworthiness of your business and drive leads to your
business. So, you cannot ignore web design and development. Designing and developing a user-friendly and
informative website is the key to achieving higher SEO rankings and paving the way to increased business.
Brainmine, the leading web design company in Pune, explores the relations between web design and SEO.