Have you heard that you can "optimize" a web page and get better Google rankings? Although this strategy works some of the time, it's often better to rewrite the page using SEO copywriting best practices. In this video, you'll earn when to keyword optimize text and when to rewrite it. Enjoy! Read the transcript and watch the full video here: http://seocopywriting.com/seo-editing-vs-copywriting-for-seo/