This presentation includes: - Lead Generation Principle - Find Businesses (B2B Audiences) using Google Search - Find Businesses (B2B Audiences) using Google Alerts - Find Businesses (B2B Audiences) using LinkedIn Page - Find Businesses (B2B Audiences) using Google Search - Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn - Email Hunting/MIning using LinkedIn and Google Search - Communication Principles and Ethics - Using Twitter for Lead Hunting - Using Facebook for Lead Hunting - B2B Leads with LinkedIn Ads - B2B Leads with Facebook Ads - B2B Leads with AdWords Audience Target and Remarketing

1. B2B Lead
Generation using
Web as Media
Finding leads from Google (Search and
AdWords), Facebook, Twitter, and LinkedIn
using various innovative techniques and
strategies.

2. About the presenter
• Co-founder, iVive Labs
Former National Consultant, A2I
Co-founder, BIMPA
• Casual Search Engine Journal Blogger
• Started with Professional SEO in 2003
• Started Social Media Marketing in 2007
• Started PPC in 2008
ASIF ANWAR
@SEOPPCSMM
/asifanwarpathik
www.seoppcsmm.com

3. Lead Generation Principle
• Right message
• to the right people
• in right time
If you are not doing any 2 right, you are
not probably using right method or
spamming.
You also need:
• Right approach
• Right strategy

4. Find Businesses
Use Google to find specific business list
e.g. for web design and graphic design
firms, the startups are your end clients
Search: “* is a startup based” “New York”
site:.com
Change “New York” to find companies in more cities….

5. Find Businesses

6. Find Businesses
Set Google Alerts to find more from
http://www.google.com/alerts

7. Find Businesses
Collect:
- Name of the company
- Company Domain
- Company Email Address
- Phone Number
- LinkedIn and Facebook Page
- Find right person(s) to contact

8. Find the Right Person
• Use employee profile on their website
• See list of employees from LinkedIn
Page
e.g.

9. Find the Right Person

10. Find Specific Person
Common email pattern
• FirstName@companydomain.com
• LastName@companydomain.com
• Firstname.LastName@companydomain.com
• F.LastName@companydomain.com
• Flastname@companydomain.com
Search in Google to verify: “Jim Carrey” OR Jim OR
Carrey OR “jim.carrey” OR “j.carrey” OR “jcarrey”
“@CompanyDomain.com”

11. Find Specific Person
Search for some obvious email addresses
• ceo@companydomain.com
• director@companydomain.com
• procurement@companydomain.com
• purchase@companydomain.com
• sales@companydomain.com
• marketing@companydomain.com
• pr@companydomain.com
Search these probable email addresses individually in
Google to see if they exist.

12. Find Specific Person
Email Addresses with Popular Email
Providers
• FirstName.LastName@gmail.com
• FirstName.LastName@yahoo.com
• FirstNameInitialLastName@aol.com
• FirstNameInitialLastName@hotmail.com
Search these probable email addresses individually in
Google to see if they exist.

13. Find Specific Person
Find Slug of Vanity URL, e.g.
• http://www.linkedin.com/in/iamjim
• http://www.facebook.com/iamjim
So, there are possibilities that the person might have
• iamjim@gmail.com
• iamjim@yahoo.com
• iamjim@aol.com
• iamjim@hotmail.com
Google: iamjim@yahoo.com OR iamjim@hotmail.com
OR iamjim@gmail.com OR iamjim@aol.com

14. Find Specific Person
Ways to confirm email address:
• Search probable email address in Google
• Use “mailto:” as keyword (“Fname Lname” mailto:)
• Search email address in Facebook
• Create CSV File and Upload it to Facebook and
LinkedIn for Bulk Search
Tip: You can also use other probable email addressed
that come to your mind. Non-existing ones will not
show.

15. Email Hunting Using
LinkedIn
Watch: https://www.youtube.com/watch?v=5kGFdetN9iI

16. Email Hunting Using
LinkedIn
Scan the QR Code to watch the video on YouTube on mobile at
https://www.youtube.com/watch?v=5kGFdetN9iI

17. Communication Principles
• Network with the people in social
media
• Follow them and observe their
activities
• Build relationship by being their loyal
fan
• Try to modify message if they
• Do not spam
• Use emails as customer list in

18. Using Twitter for Lead
Hunting
Twitter is more open social media which
allows searching on what people talk
about
To find leads, search at http://search.twitter.com with:
“looking for” OR “searching for” OR “are seeking” OR
“am seeking” OR “is seeking” OR “I need” OR “we
need” OR “they need” OR ” needs” OR “I want” OR
“we want” OR “they want” OR ” wants” “logo designer”
OR “logo designed” OR “logo design”

19. Using Twitter for Lead
Hunting
Tips: You might find promotions sometimes. Instead of
Logo Design related keywords, use your desired
keywords and many other versions.

20. Facebook for Lead Hunting
Facebook very recently introduced Post
search which allows you to search a
post with specific keywords
To find leads using Facebook Post search, use the
Facebook search bar on top and use keywords:
Your Service as Keyword +
looking for searching for are seeking am seeking
is seeking I need we need they need
Needs I want we want they want
wants And other lead generating keywords you can think of

21. Facebook for Lead Hunting
Tips: In most cases, you might find posts within your
network or a subset of global leads. So, it would be good to
have large and relevant network. Check keywords from time
to time to find leads.

22. B2B Leads with LinkedIn Ads
LinkedIn provides best B2B filtering for
ads to reach the right business for you

23. B2B Leads with LinkedIn Ads
Warning: Cost per Click (CPC) in LinkedIn is costlier than
any other media like: Google AdWords and Facebook.

24. B2B Leads with LinkedIn Ads
(More)

25. B2B Leads with Facebook
Ads
Facebook provides various targeting
options to reach the right business
audience for you

26. B2B Leads with Facebook
Ads
You can target people with specific
Interests

27. B2B Leads with Facebook
Ads
You can target people with specific
behaviors

28. B2B Leads with Facebook
Ads
You can target people with specific
Connections

29. B2B Leads with Facebook
AdsYou can also target custom audiences
Use Email
Addresses
Web Audiences
Remarketing
Remarketing = Showing Ads in various media to people
who have visited your site earlier through cookies.

30. B2B Leads with AdWords
You can target specific Audiences and
Remarketing from AdWords
Tips: When you have the right B2B audiences coming from LinkedIn and
Facebook, it is a good idea to run a remarketing campaign in AdWords. The
audience will be able to see your ads throughout all the display network
(AdSense).

31. Thanks for your
Attention and Patience
Contact with Asif Anwar
tradeconsultant@gmail.com
Blog: http://www.seoppcsmm.com
Social Media Profiles
http://twitter.com/SEPPPCSMM
http://www.facebook.com/asifanwarpage
http://plus.google.com/+asifanwar