Various ways of using QR Codes for Internet Marketing.

1. Internet Marketing with QR Codes
Connecting the gap between the real and digital world

2. What are QR Codes?
QR Code = Quick Response Code
1D Barcode 2D Barcode
You can find QR Codes at back of your mobile phones and
devices. But, many news paper, magazines, and billboards are
also using QR Code to engage people from print media to
digital media using their mobile phones.

3. How Does QR Codes Work?
Scan the code from
print media
The QR Code Open QR Code
scanner app scanner app on your
generates action mobile phone
based on the data
on the code
Allow phone to
perform action by
QR Code

4. QR Code Usage Demo
YouTu.be/z7QaUClznXM

5. What Can You do with QR Code?
SMS Template Download Contact
Generate Text Call a Number
Information
(Send “Hi!” to
(Asif Anwar) (+8801712181761)
+8801712181761) (Asif Anwar, etc.)

6. What Can You do with QR Code?
Interact on any
landing page with Like a Page
Direct to a URL Coupon Codes
Call to Action Follow Twitter
Online Commercial
YouTube Channel
(seoppcsmm.com)
(e.g. Bookmark Subscribe Email List
Us, Order Now)

7. What Can You do with QR Code?
• Download Link: Send to Download URL
• Event Marketing: Download ICS event file
• Instant Email: Mailto: tags to send email immediately
• Map Direction: Specific location using Google Maps
• Quiz Answers: Generate Answers in Text
• App Actions: Mobile Actions through Hosted Apps
• Skype Call: Make Calls Using Specific URL to Apps
• WiFi Connection: SSID and Password

8. Getting Prepared for Marketing
• Make sure you have valid contact mechanisms
• Make sure your QR code is not too complex
• Coupon codes properly working
• Make sure the URL is properly working
• Use Google URL Builder (trackable in Google Analytics)
• Canonical Link Relationship to fight duplicate contents
• Use easy to memorize short URL from Bitly
• Customize Using Google Chat API
• Test your QR Code

9. Some Marketing Strategies
Print Media to Business
• Business Cards (Download VCF file on mobile)
• Yellow Pages (Help get connected to business from print)
• Billboard (Direct billboard audience to URL or Advert)
• Newspaper/Magazine Ads (Online engagement from print)
• Newspaper/Magazine Articles (Encourage Online Comments)
• T-Shirts and Promotional Souvenirs (Make souvenirs useful)
• Product to Site (Engage with site from product tags)

10. Some Marketing Strategies
Cross Device Audience Transfer
Help Audience to transfer
content from other media to
mobile phone.
e.g. Send to mobile site for
recipes, since people can only
carry smaller devices while
cooking.

11. Some Marketing Strategies
Bookmark or Call to Action
Help Audience to engage
and respond to call to action
• Bookmark this product to shop later
• Bookmark this shelf to shop later
• Read more about this product
• See commercial and features
• See other products not in stock
• See the available sizes & colors
• Save contacts for this products
• Find dealers for this product
• Call Support, etc.

12. Some Marketing Strategies
Place or Large Physical Product to Site
Help Audience to engage with
site from physical products or
places.
• Property to Site
• Tourist Place to Travel Site
• Shop to Site
• Window Shopping to Online Shopping

13. Some Marketing Strategies
Social Media Strategies
Help Audience to engage with social
media from location.
Send Facebook Like Traffic to
http://www.facebook.com/plugins/like.php?href=http://ww
w.facebook.com/Your-Page-URL
Tweet About Us
https://twitter.com/intent/tweet?text=Just+visited+http%3
A%2F%2Fwww.seoppcsmm.com

14. Some Marketing Strategies
Word of Mouth Strategy
Help Audience to spread to love.
Use QR Codes on:
• Product Labels,
• Tags,
• Packages.
To send Influenced Buyer to Shop

15. Some Marketing Strategies
Encourage Online Engagements
Help Audience to engage in more
online actions from mobile phones.
Direct them to comment section of the article for
comments or feedback about your products. Or
encourage product surveys.
Comment Here

16. Some Marketing Strategies
Billboard to Site
Engage in more online actions
Send to specific URL
Help people to call instantly
Download business cards
Email your business
Direction for your business location
Send an event invitation
Text message template
Coupon code
SMS template
Gain access to your sponsored WiFi

17. More Resources
• This Presentation: http://bit.ly/marketingwithqr
• Market Size of QR Codes: http://bit.ly/qrmarketsize
• QR Marketing Strategies: http://bit.ly/qrwebmarketing
• QR with Google Chart API: http://bit.ly/bulkqrcode
• Billboard ROI w/ QR: http://bit.ly/qrbillboardroi
- By Asif Anwar
• QR Marketing Tips: http://mashable.com/2011/11/11/qr-code-
marketing-tips/
• QR Code for Business:
http://www.inc.com/guides/2010/12/how-to-use-qr-codes-to-
market-your-business.html

18. Thanks
For your valuable time and attention!
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