A Guide to Establish Your Business on the World’s Video Platform.SEOFIED is developed on a simple idea of "you don’t always need to pay more to get more". Dinesh Das Project Manager at SEOFIED Email: dinesh@seoinfotechsolution.com Ph- 9124419800 Skype : dasdinesh

1. Howto
HitItBig
On YouTube
A Guide to Establish Your Business on
the World’s Video Platform

2. How to set up your business’ YouTube
account and get started
The fundamentals of setting up a
successful YouTube campaign for your
business
Best practices for increasing your view counts
How togo aboutmarketing your
Videos online
How YouTube views are calculated
Key demographics within YouTube audiences
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SEOFIED WILL TEACH YOU:

3. In a few short years YouTube has gone from being an entertaining curiosity filled with
funny videos to the one of the world’s largest search engines. During that span of time
the company (along with Google) managed to harness its initial popularity to create an
increasingly lucrative marketing hub as more viewers and advertisers migrated from
television to the Internet. YouTube now exhibits more than 6 billion hours of video watched
each month as well as million of subscriptions to various YouTube channels each day.
No longer strictly the domain of film geeks and funny video aficionados, the network, which
boasts more than a millionadvertisers using Google ad platforms, can provide alow-
cost to no-cost way to create a social marketing channel for your business. With thousands
of channels making six figures a year through YouTube’s Partner Program alone, the
rewards for making a channel that captivates an audience are higher than ever before. If you
aren’t effectively leveraging the network, you’re missing the viral video boat. However, as
with most things in life, success isn’t often attained with a haphazard, slapdash effort. Being
successful on YouTube takes planning, time and effort.
Introduction

4. Getting Set Up:
Before you can start posting
fantastic content that will help
promote your business
online, you need to make an account. Before
even considering heading over to YouTube, you
needto set up a Google gmail account. It is a good
idea to create an account strictly for your
business that will link services like YouTube and
Google+ together. Furthermore, YouTube
requires you to have a gmail account so if you
want a YouTube account you’re going to need
gmail anyway.
Create Your Account:
To create your account,
navigate to YouTube’s “Get
Started” page.
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Getting Started Getting Started with
YouTube

5. 5
Choosing Your Username:
At this point YouTube will ask you to create a
“Username.” It is extremely important that you pick
a username that is relevant to your business. This
is particularly significant when people search for
your business - you want them be able to find your
YouTube page when they use search engines like
Google and Bing. Avoid generic keywords that can
cause your business to get overshadowed and keep
in mind that your YouTube username must be one
word, with no spaces or special characters.
Build Your Profile:
Once your account is set up it is essential to
customize your YouTube profile in order to highlight
the most important information. In order to do this
click on “edit” in the “profile” section of your YouTube
account. Fill out as much information as is applicable
to your business. Keep in mind that the more
information you have available, the easier it will be
for people to find your account on YouTube.
Once your channel is up:
Once your channel is up and running you’re ready to
begin posting content that will help your business
flourish.

6. A User Channel
User channels are the
basic free accounts that
anyone can start.
A Partner Channel
Partner channels are
channels that are
accepted by YouTube
as YouTube Partners,
either via an invitation
from YouTube or
through the channel
filling out a YouTube
Partner application.
Partner channels get a share of revenue from the ads that run on their videos,
and more control of their channel’s overall design. As a result, if it is at all
possible, businesses will want to try and achieve YouTube partner status.
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Types ofChannels

7. Success on YouTube can mean different things to different
marketers and businesses. First, you must decide on what you
are ultimately trying to achieve.
Increase in Sales Brand Engagement Increase in Views
Do you need people to click
through from your video to
another website where they
can take a desired action?
Does your video need to give
your potential customers
more interaction with your
brand?
Are you simply trying to get
as many people as possible to
see your video?
After you define what YouTube success means for your business, you
Can begin some research.
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Defining “Success”

8. To be discovered on the second largest search engine, you will
need to know what people are looking for. Use YouTube’s
Keyword Tool to find popularsearches within your space. Select
a few terms that have a high search volumeand are especially relevant to your
video. Use these terms in your title, description, tags, and more to help your
video be discovered.
You can find youtube’s keyword research tool here: https://www.youtube.com/keyword_tool
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Keyword Research

9. Source: http://www.youtube.com/yt/advertise/demographics.html
US
Demographics
Total audience
Ages 18-34
Ages 34-49
Ages 50-64
Ages65+
Male
Female
Online
Audience Reach
58%
67%
60%
53%
50%
58%
57%
Monthly
Veiwers
122.7
37.6
31.6
25.7
12.3
59
63.7
Part of doing well on YouTube is understanding who your audience is going to
be. Knowing what percentage of YouTube users fall under your business’
targeted age demographic, for instance, will help you understand just how
helpful the service will be in reaching your targeted audience. However,
understanding who your business wants to target is only part of the battle, the
next step is identifying what kind of people are on YouTube and what percentage
of the service they make up.
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Demographics

10. ofPeople onYouTube
Music Lovers
Video Gamers
Comedy Fans
Auto Enthusiasts
21.8
million people
4.7
million people
27.3million people
2
million people
Source(s):http://www.nielsen.com/us/en/newswire/2013/march-2013--top-education---career-sites-
and-u-s-web-brands.html, http://www.youtube.com/yt/advertise/demographics.html
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Most Common Types

11. Know Your Competition
Search on YouTube to find other videos that rank well for the
keywords that youwould like to rank for. See what it is that you
are up against and seek out strategies to out-do them. This
phase should also help you in your keyword research. Find opportunities: are
there some high traffic keywords that seem like they may be easier to rank for
than others? If so, consider targeting those keywords instead of ones that will be
difficult to rank for.
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12. Captivating Content
When in doubt:
Inform:
Keep your viewers informed
about the company
or industry
Entertain:
Entertain your target
customer with something
that they find enjoyable
Educate:
Make a “how-to” video or a
product demo that acts as a
free service that betters your
customers
Content doesn’t go viral just because you want it to. Viral content, unless it
happens by chance, must be well thought-out and gripping! No one is going to
pass on a video to their friend(s) if they don’t really care for it themselves. When
making your content it can be helpful to consider whether you’re making
something that your immediate friends would share as an indicator for what
others will think of your content.
Always remember that while video quality is important, the content you are
presenting is what will make or break your YouTube campaign. Also consider the
demographics that were shown above as a good indicator of what most people
on YouTube gravitate towards –not only cats are popular on YouTube!
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Create Unique and

13. Unique andCaptivating
Content
Acer’s YouTube Channel:
Acer’s YouTube Channel is
both unique and captivating
in that it has custom
graphics that stress its
“Superstar DJ” marketing
campaign for their Aspire P3
Ultrabook. The home page is
structured in a way that leads
users to make a conversion.
The page is optimized in a
way that easily draws
customers to their products.
Heineken’s :
The official Heineken channel takes advantage of its YouTube partner status to create a highly
customized and visually immersive page that makes the user experience with their brand on
YouTube truly unique. Their current campaign “The Voyage” is featured on the front of their
page in a way that seamlessly integrates the overall theme of their page directly into their
video. Particularly interesting is the clearly visible time and consideration that has gone in to
figuring out what still image of their video campaign would best fit with the rest of their page.
This is something that other brands should definitely try and replicate on their own page in an
effort to present a more visually captivating page.
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14. Video Details
Put important keywords at the front of your video titles and
include them in your descriptions and tags. Do not over-do it, just
use keywords that are relevant and are based on your keyword
research. Make sure you allow your videos to be embedded, so that viewers can
see your videos on YouTube as well as on other sites that cover topics that are
related to what you have input in your video details boxes.
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15. ‘Featured Videos’ Section
A “Featured Video” is a video that generally comes from
YouTube’s partners, but may also include select user videos that are popular or
have been previously showcased in the “Spotlight Videos” section of YouTube.
Features are not necessarily advertisements or paid placements, but often
feature content from Youtube’s partners with whom they have a commercial
relationship with.
If you are certain that your video will be a major hit, use YouTube’s paid
“Featured Videos” service to get your video seen by as many people in as short
amount of time as possible. Once the video takes off, your organic traffic will
usually outdo your paid traffic. Pay attention to when this happens so that you
can scale back your paid traffic as is appropriate.
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16. InYour Videos
Use annotations to insert
links to your other videos to
maximize every
Viewer. Make sure those
viewers that come to your
channel with the intentions
of watching just one video
end up watching two or three
of your other videos as well.
However, keep in mind
to not overdo link
annotations on your
videos either. Ideally
try and find the happy
medium at which your
annotations help you
connect your videos
without impeding the
viewing experience
for the user.
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Insert Links
Include links here
Utilize
me!
Tryit!

17. 17
Utilize Social Media
By putting built-up and relevant social media accounts to work for you, you will
get your video seen by more people. “Relevant” means that your friends and
your user history should be somehow related to the topic of your video for it to
get more qualified traffic. Some of the best sites for video sharing are Digg,
Twitter, and StumbleUpon, but other sites where video sharing is prevalent are
also good options. Due diligence should be carried out to try and identify what
the best medium to post your specific video will be.

18. Options on YouTube
If you want to use YouTube for paid advertising, a good option
for your businessmight be YouTube’s “TrueView” feature which allows you to use
your videos like television advertisements. This feature works like an ad
campaign - you pay forthe terms you’d like your video to show up for and users
see your ad before videos that have related terms to what you’ve entered. There
are four ways to use the Trueview:
1) TrueView in-stream:
In-stream ads work a lot like
television advertisements. They
play before or during other
YouTube videos that are related
to what you are advertising for.
You only pay if they watch at
least 30 seconds or to the end of
your video.
2) TrueView in-slate:
In-slate ads show before YouTube
videos that are more than
10 minutes long. Users chose
between three advertisement
options, and you only pay if your
advertisement is chosen.
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Paid Advertising

19. 3) TrueView in-search:
In-search ads appear above or to
the right of regular results when
users search for certain videos.
This feature works a lot like
regular google search pay-per-
click, with your business only
paying when a viewer chooses to
watch your video.
4) TrueView in-display:
In-display ads appear in the
sidebar of other YouTube videos
that are related to what your
target audience is watching. Your
business only pays when a viewer
chooses to watch your video.
Each of these Trueview options could take your business to the next level on
YouTube, but taking the time to understand which specific TrueView strategy
or combination of strategies would work best for your business is important to
understand instead of blindly investing in all of them. Test each option out and
see which one gets the best results for your business.
Source: http://www.youtube.com/yt/advertise/trueview.html
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20. Makes Perfect
The more times you go back and start over the easier the process of creating
and sharing your video to a wide audience will become. Look at what you can
improve about your video production and continue to keep your video channel
page fresh with more videos to keep users interested in the content you
are publishing.
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Practice

21. 0
Views Calculated?
We’ve all heard YouTube’s dazzling numbers: Over 4 billion views every day; more than 60
hours of video uploaded every minute; Over 13 million hours of footage was uploaded in 2010;
more video is uploaded every 60 days than the three major US television networks produced
in the previous 60 years; and YouTube receives the equivalent of 115,000 full-length feature
films in uploads every year.
For the savvy small business owner with a tight budget who is looking to integrate social media
platforms into their marketing mix there are also interesting statistics to be had. More than 2
billion videos per week are monetized, while the total numbers of advertisers using YouTube
has increased 10-fold. For those looking to leverage mobile, YouTube also offers an attractive
option - with the mobile app consistently getting over 400 million views a day.
According to a recent study, video marketing is on the rise in 2011 - with 77 percent of
marketers planning to increase overall video marketing efforts, with networks like YouTube
leading the way in providing low-cost distribution channels. It’s obvious why small businesses
are flocking to YouTube, and just as obvious is that small business companies must allocate
some serious resources to keeping their view counts free from fraud.
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HowAreYouTube

22. Accurate Count
It should be no surprise
that YouTube has
tightened its video view
calculating process. Way
back in the early days
of YouTube (circa 2005),
counting views was a
more casual affair.
The entrepreneurs (Steve Chen, Chad Hurley and Jawed Karim) that brought us
into a world of 24/7 Funniest Home Videos simply registered how many times a
page was loaded. Under those conditions, any teenager looking to bump up the
stats on his Skywalker battle reenactment video could simply press a browser’s
refresh button over and over again to increase the view count.
It didn’t take long for YouTube to get wise to this game and they implemented
some changes. As the company moved to monetize videos, the importance of
video view counts increased significantly. The current process is done in a
manner we have come to expect from a Google-owned company - all through
algorithms and security systems. There are very few teenagers left that are able
to game the view count system YouTube now has in place.
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Getting An
Refresh
2,786,042 Views

23. Despite the combined technical prowess of YouTube and Google
along with their added security measures and algorithms, it is still
possible to inflate views artificially - but it is much harder to do.
The most common attempts occur through spam bots and
malware, with a few attempts by the video’s uploaded when the user is
particularly internet savvy.
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SPAM!
SPAM!
SPAM!

24. DoToAddress This?
Most attempts at artificial view inflation fail miserably
and the penalty for getting caught can result in losing
large percentages of both real and fake views that
you’ve amassed on your channel. Take this example
below as proof enough that artificial inflation of your
views is not worth the risk.
YouTube has said that a view is counted whenever someone watches a video on
YouTube and claim they “do not get more specific than this to avoid attempts at
artificially inflating view counts.” While YouTube is generally tight lipped about
its security measures, the company is not shy about discussing the technology in
more obscure terms.
YouTube has sophisticated technology to count views consistently. If this
technology detects that there has been an attempt to inflate a video’s view count
artificially, that video’s view count will be frozen, according to the YouTube
guidelines. During this time the video is still available and the all-important view
count will continue, only it will not appear until the video and the issue has
been adjudicated.
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What DoesYouTube

25. YouTube explains why they have employed these
measur e s:
“We’ve implemented this type of technology and view count
analysis in order to prevent abuse of the system. Video views are at the heart of
the YouTube community and we want to ensure that we’re counting only valid
views (and not artificial attempts to game the system). Ultimately, consistent
view counts benefit everyone in the community, from the viewers to the .”
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26. Campaign Successful?
In utilizing a YouTube campaign brands should obviously be constantly tracking
and evaluating success based on the goals they have set for themselves.
There are a few different ways to track key success metrics of your YouTube
campaign’s performance:
How to
Hit It Big
on You Tube
A Guide for Your Busines s
26
Is MyYouTube

27. • Views:the number of times users have viewed
your video
• Subscriptionstoyourchannel:thenumberof
users who have signed up to be notified of when your
channelposts new content
• Traffic driven to your website: incoming traffic to
your website from your YouTube videos - as measured
by Google Analytics
• Likes/Dislikes: The amountof positive votes towards
the content of your videos versus the amount of
negative votes
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namehere 10 videos
835
2,930,811
835 835
Like

28. comments
<lifram width=’420’ height=”315” src=”//www.yotu
bue.com/embeded/jdhfklasjh.framborser=”0”>
Embed
• Comments: The amount of users who have
commentedon your video
• Embeds: The amount of users who have embedded
your video into their own content
• Audience Demographic: Theage,genderand
geographiclocation ofpeopleviewing your videos.Are
the people you are trying to target predominantly your
viewers?
• AudienceRetention:Howlongusersarewatching
your video and how engaged they are with it
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29. Need help bringing yourYouTube campaign up to par? Get
in touch with our video production and animationsteam to
see what we can do for yourbrand.
Contact Us
+1-310-626-4717
And for more tips on online marketing, web design
and development, visit us at www.seofied.com
Dinesh Das
Project Manager at SEOFIED
Email: dinesh@seoinfotechsolution.com
Ph- 9124419800
Skype : dasdinesh
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