SEO enhances the content and structure of your website to make it more compatible with search engines like Google, Bing, and Yahoo! Targeting popular keywords and building quality links to your site can help your business rise in the search engine rankings and make you more visible online.

1. ToIntegrate
Social
Media
IntoYourWebsite

2. 2
What’s Your Facebook Brand Page?
We all remember those halcyon days of the 90’s, when having an ad
in the Yellow Pages was scoffed at in favor of having a dot com. Now,
we’ve moved into the social realm, where if you don’t have a Facebook
brand page, it’s almost the same as not having a dot com address.
Print and outdoor ads no longer reference a website – the focus is all
on the Facebook URL. Many brands put time and money into their
social efforts. They also invest heavily in making their website the
ultimate user experience. So why not integrate the two?

3. WhyOptimizeSitesforSocial?
Increase return visits and site-stickiness.
Your SEO or Paid Advertising efforts brought users to your site.
But if they’re not buying now, who says they’ll come back
again? Having themas your social fans forever will make sure
they come back, when the deal or time is right.
Nothing gets a customer on board like word of mouth.
You took the time to drive a qualified customer to your site and they
love what they see. Whether it’s a product or an article, make it easy for
them to share it with their friends. Milk the conversion for all it’s worth –
get new customers on board via social sharing of the product, page
Or article.
Grow your community with brand advocates.
You can spend all the time in the world creating content and building
engagement through social media, but it’s only by growing your
community with genuine fans that your overall brand presence can
grow. Fan advertising on Facebook is a great way to expose your
brand to new potential customers, but why not get your existing
customers who know and love your brand to join you on social?
They’ll be the customer brand advocates that you need to convert
the new potentials you picked up on the backstreets of the Internet.

4. 1) Add social media buttons to
your website header and contact
information.
You probably currently list your phone
number and email address, however it’s
time to consider making your Facebook,
Twitter, LinkedIn or Pinterest buttons just as
prominent.
Note: By clicking these buttons, users are
then directed to visit your Facebook page or
Twitter feed, where they have an option to
Like or Follow.
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How to Integrate Social
WithYourWebsite:
f t
in

5. It can be bold and bright
Pringles, for example,
incorporates Facebook and
YouTube branding with the fun
look and feel of Pringles, asking
users to visit their pages on
social networks and download
their App.
Featured on every page
Or Taco Bell, which features
buttons on the bottom side of
the page, which remains on
every product and landing page.
Simple and subtle
Like Target’s site;
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6. Showing a visitor which of their friends already Likes the
page makes it one step easier to convince them to click the button. The ability
to click a Like button
on the site, using Facebook’s Developer Tools, means users don’t need to click
through to your page, as with the Facebook or Twitter buttons. Some sites, like
Mashable, use a simpler Facepile style to group all their social media buttons
together in one place. The Like Box functionality even enables you to pull in a
stream of recent posts.
Monster Energy
Monster Energy’s edgy and extreme
branding is evident throughout the
styling of their home page. Under the
main slider image of the homepage,
users are able to filter across blog
posts, news, galleries, music and
videos. On the sidebar, they are also
invited to follow Monster Energy on
various networks or subscribe to the
newsletter. Underneath, individual
Instagram and Facebook boxes are
installed to enable users to engage
with the social networks immediately.
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2.ADDALIKEBOX

7. Why keep your social community separate from your website
community? Encourage web visitors to join you on social by
seeing what they’re missing. Showvisitors the type of content they can expect by
displaying a sample of tweets, Facebook posts and YouTube videos directly on
your site in a social stream.
Hershey’s Reese’s homepage features both Facebook and Twitter streams on
alternating tabs.
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3. Feature socialstreams

8. Hello Kitty, which relies heavily on an integrated social
community, utilizes mostof their home page with streams of the
latest blog posts, Facebook and Twitter posts:
Even for a simple site, social streams can be integrated. Not only does this
demonstrate the inherent value in networking with the company on social, it
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9. 9
A “Like” or “Share”
button will not grow
your fan base, but it
will help people see
the page. Once these
buttons are clicked,
users can share a link
to your product or
article page with their
social networks by
“sending” in a private
message, posting
on their timeline, or
posting on another
friend’s timeline.
There are currently dozens of plugin toolbars that are available to enable
sharing on pages. The toolbars can also be customized to highlight specific social
networks frequented by the user’s demographic.

10. 10
A
well-placed “Pin It!”
button is ideal for
product sites with
great imagery.
Increasing Pins for the
product on Pinterest
not only grows organic
interest in the product
across social channels,
but could assist in the
visitor coming back to
complete the purchase
at a later date.
Facebook Like buttons also work well for promoting products or articles. When
users click the “Like” button underneath the product, a popup box will ask them
how they want to share this news with their friends. They might be seeking an
opinion, or better yet – setting a trend!
As for Pinterest –
which e-commerce
site wouldn’t want
products pinned to
a “Gift Wish List”,
perhaps?

11. for sharing content: Facebook, Twitter, Google+ and Email.
For content sites,”recommend” or “send” buttons are ideal for
encouraging readers to share an article with friends in a
personal message. MTV, for example, has scaled down a
standard plug-in toolbar to focus on the key social networks
The standard article “Like” button doesn’t only have to be on the article page. It can
be implemented from preview pages too.
This means more sharing from people who might only skim the article.
Make sure the Like button
opens up a pop-up box,
where users can add their
own comments before
posting on their wall. This
increases chances of it being
seen by their friends in the
news feed.
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12. 4. Offerincentivesto
sharethesale
Take the next step beyond encouraging your customers to share your product
with their friends. Once they’ve purchased, give them a chance to get benefits –
like discounts, ‘credit points’, or even the entire product free by sharing it with
their social networks.
At popular beauty deal site Lifebooker,
members can share deals, or the site
as a whole, with their friends using a
personalized share link, or the standard
Facebook/Twitter/email buttons. The
first time a friend signs up; the refering
user gets $10 off their next beauty
booking or “Loot” purchase.
At Living Social, not only are
customers encouraged to share
that they’ve purchased a deal with
their friends with an easy Tweet
and Share button – they are given
a unique link that will get them the
product for free, if it’s purchased
by three friends or more.
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13. Or newer Recommendations Bar
for higher click throughrates
Sites that are content heavy, such as news sites or blogs, can
increase social sharing by embedding a recommendations
engine into the sidebar on the page.
Not only does this indicate the overall popularity of a recent article by number
of recommendations, it shows users a personalized view of people in their social
networks who recently recommended the article.
Facebook’s Recommendation Box has been
around for a while. For content-heavy sites,
it enables users to see which articles were
most recommended – and on a personal
level, which of their friends more recently
recommended an article or story. Coca Cola
features this on their home page, showing
the highest trending stories:
Recently, Facebook launched the Recommendations Bar, which takes this to the
next level. When visitors click the “Like” button for that particular article, a small
box appears in the bottom right hand corner, recommending similar articles on
the same site, that have also been popular within their network of friends:The
Like button will remain in the corner of the page as the visitor reads the article,
encouraging them to join their activity to the social stream at any point.
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6.AddtheRecommendationsBox

14. Create a social media landing page, with streams from all your
social accounts to encourage users to follow immediately, join
the conversation, and share or retweet from the website itself.
The Lacoste homepage features a branded alligator – the
Lacoste logo – coveredin social network logos.
Visitors click on the “Social Alligator” to
be directed to a Social Media Center,
with previews of posts.
Dr Pepper’s Community page
features streams from Twitter,
Facebook and even - oh yes -
MySpace.
Alessandro, a European
nail polish brand newly
launched in the United
States, invites users to
join their “Community”
page, including a link to
“Social Media”, through
the top navigation of
their site.
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7. Create a social “hub” landing page

15. any socialcommenting
functionality
When Facebook launched their comments functionality, many sites
immediately implemented it only to find that, while reducing trolls, this also
reduced their engagement from visitors who preferred to remain anonymous
or at best, would rather not share their comments with their entire social
Stream.
Nevertheless, sites such as TechCrunch have seen great success by
implementing this functionality, which enables users to comment using a
Facebook profile. Every comment can be “liked” or commented on by other
users and is visible in the commenter’s social stream.
The best practice for using Facebook
comments is to implement it alongside another
comments management system, such as
Disqus, which enables users to comment with
other social profiles such as Twitter, Blogger or
Google.
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8.Incorporate Face bookcomments,
or

16. LinkedIn for a customized experience
The Starburst‘s experience invites users to Like the Facebook page, visit
social networks off the site, or Log in via Facebook for a colorful and exciting
experience.
Experiences such as the Starburst’s Contra dictionary allows users to join the
conversation with other fans, commenting on other fan behavior and adding
in their own friends, or apply for jobs, pulling in all their information in
prefilled forms.
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9. Allow sign in with Face book
or

17. Using LinkedIn’s sign in functionality, users can recommend
your page to their incorporating an entire social dimension,
hotel booking sites can help users by seeing which of their
friends have stayed in the hotel in the past or will be
attending a particular event.
For example, Trip Advisor showcases which of your friends recently contributed
reviews and showcases a full map of your friends’ countries, places and continents
visited:
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18. Experience on the page
Visitors to Subway’s home page are invited to “Share and
Connect” via a button in the homepage’s footer. The box that
opens showcases a recent stream for both Facebook and Twitter and allows
fans to immediately Like the Facebook page or Follow on Twitter.
Moments after clicking on the Share and Connect box, users are also invited
to Share the Subway homepage itself with a customized Facebook share box
popping up after several moments. A third party app, in this case ShareThis,
invites users to share the site homepage across email, Facebook, Twitter or
LinkedIn, with more social networks available.
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10. Incorporate a unique sharing

19. With Facebook Open Graph, the opportunities are endless. By integrating
users’ social networks with the activities they take on your pages, you can reach
hundreds – if not thousands – beyond your existing customer base. Asking
users to Like, Share, Tweet or Follow brings brand advocacy to the next level,
and keeps your company front of mind, way past the moment they leave your
website.
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Australia’s iconic Vegemite
brand features a pop-up toaster
machine on the bottom corner
of each page, echoing the prized
product’s ancient partnership
with toast. Each toast pops up
with the beginning of a recent
tweet or post on the brand’s
Facebook page. Clicking on it
brings up a larger version of
a slice of bread with recent
conversations.

20. 20
It’s important to maintain a balance
between encouraging users to share their
activity, and simply asking them to join
your community by Liking your Page,
Following you on Twitter, or Following your company on
LinkedIn.
Make it as easy as possible for them to click that button – and you’ll have them
watching your activity for a while. It’s even simpler than filling in an email
signup form – it’s just one click.
And once they’re on board? You can bring everyone to your social pages,
but make sure they are updated with fresh content. You can have 1000
Twitter followers and a million Face book fans, but it’s the engagement
that matters. Keep your social channels exciting, and it’ll bring your
customers back to your site, along with their friends, for an ongoing
customer relationship and rewarding user experience.

21. Contact our marketing specialists
today and learn what we can do
for your social campaign.
+1-310-626-4717
If you want to get a free proposal
for the social media marketing of
your business website email us
now. http://seofied.com/contact-
us.php
Dinesh Kumar Das
Project Manager at SEOFIED
Email: dinesh@seoinfotechsolution.com
Ph- 9124419800
Skype : dasdinesh
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