The Most Effective Way to Do Business Online The blogosphere is crammed with writers on every subject imaginable.Most blogs online are written by authors who enjoy a topic and want to share their general interest with a small audience. As a business owner, you want to create a blog that is thought-provoking, fresh with content about your business and industry, and most importantly, that drives up your online sales. The key to any great blog is that it provides specific, clear, and helpful information in an entertaining fashion. If you can gain the trust of your target audience by providing relevant content on a consistent basis, they will be more inclined to purchase from your business because of your standing as an established brand. A great blog can also elevate your placement on search engines and attract inbound links from authoritative websites in your industry or renowned media sites. web; http://www.seofied.com Email;dinesh@seoinfotechsolution.com Skype-seoinfotech49

1. The Most Effective Way to
Do Business Online
SEOFIED Pvt Ltd.
www.seofied.com
Email: dinesh@seoinfotechsolution.com

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How to Create Blog ?
Today, with brand & company websites, social media ,and blogs.
Businesses have the unprecedented ability to broadcast their products, services, and
industry news to their target audience online.
With so many people trying to make them heard by publishing
information online, The way to differentiate you from the
competition is to create compelling original Content.
Content should interest your potential target audience, bring
them back to your site repeatedly, and eventually convince them
to purchase your products or services. If you are able to build your brand’s reputation as
an industry expert or thought leader, it will only be a matter of time before your online
conversions grow as well.

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Where to start your Blog promotion ?
As you are well aware, there are millions of blogs, vlogs, and
branded content on the internet, and the number rises every day.
The blogosphere is crammed with writers on every subject imaginable.
Most blogs online are written by authors who enjoy a topic and want to share their general
interest with a small audience. As a business owner, you want to create a blog that is
thought-provoking, fresh with content about your business and industry, and most
importantly, that drives up your online sales. The key to any great blog is that it provides
specific, clear, and helpful information in an entertaining fashion. If you can gain the trust of
your target audience by providing relevant content on a consistent basis, they will be
more inclined to purchase from your business because of your standing as an established
brand. A great blog can also elevate your placement on search engines and attract inbound
links from authoritative websites in your industry or renowned media sites.

4. What Makes An Insanely-Great Blog Design?
What do you want to accomplish with a blog or a content-curated
section of your website? Have a look at below.
 To introduce my business to the world?
 To personalize my business?
 To help establish yourself as an expert in your field?
 To provide useful and valuable information to my visitors
about my industry?
 To give my target visitors information on subjects that is of
interest to them?
 To enter a dialogue with your visitors?
 To drive sales for my business?
 To rank higher in search engines?

5. Why Blog? The Benefits of Blogging for Business
Introducing Your Brand
Through Publicity
Introducing your Business as a
Recognized Brand
Unless you are a Fortune 500 or name-
brand company, there are going to people
who have never heard of your business. A
company blog that gains traction and
readership can be an extension of your
website that gets your brand out to the
masses and engages more of your target
audience. Remember that your blog‘s
writing style doesn’t have to be the same
as your policy code section. Be
conversational.
Give your audiencea different perspective
of your business that they have not seen
before.Brain storm the personaan
demotions you want your blog to elicit
from your potential target audience
outside of just being informative. People
like doing business with brands that they
can relate to,so put a human face on your
online presence with a blog that
demonstrates your passion for your
products, services, and industry.
For example:
A real estate law firm can discuss the
fluctuations of the housing economy and
how it will affect prospective homeowners
An insurance company might lay out a
plan of action in the face of impending
national disasters An energy company
could offer methods for saving energy
during the winter and summer months. A
health professional can share short
exercise routines for people that don’t
have time to go work out at a gym .

6. Benefits of Starting a Blog for Your Business
6
Providing Valuable Appeal to Your Target
Industry Information Audience’s Lifestyle
Beyond showing your company’s
expertise, you can highlight trends in
your industry, but don’t stop at just
summarizing important details. Delve
into how they came to be, whether you
think these trends will be short or long
term, and what you think about them.
Another way to draw the interest of your
audience is to predict future trends in
your industry.
For example:
If you want to appeal to your
audience and be more than just a
business
Way to go. While this type of content
doesn’t immediately lead to direct
sales, your target audience will come
to appreciate that you are not
constantly trying to sell a product or
Service, and that you also understand
their lifestyle.
 If you are selling clothing or
accessories, inform your
audience of the must-have
essentials for each season and
predict future fashion styles.
 If you are a music retailer, rate
and discuss the most recent
album releases that your target
audience wants to know about.
 If you are a tech startup, be on
the forefront of discovering and
informing your target audience
about the latest technological
advancements and inventions
relevant to your specific industry.
For example:
 If you are a health foods store,
blog about nature and
adventure traveling.
 If you are a sporting goods store,
blog about local and national
sporting events.
 If you are a coffee shop or
bakery, blog about your
favorite food or drink recipes.

7. Benefits of Starting a Blog for Your Business
7
Engage Your Readers in a
Conversation
Urge your readers to leave comments or
suggestions at the end of your blog posts,
and do not ignore them!
Comments provide insight into what type of
content your readers like or don’t like. By
responding to their requests by listening to
their topic suggestions or answering
inquiries, you demonstrate that you care
about their opinions while providing them
with great customer service.
Using Great Content as a
Search Engine Optimization
(SEO) Tactic
Search engines like most of the same things that
internet users like. There are several important ways
that a blog on your company website can help
increase your search engine rankings.
Content & Search Engine
Success Factors
 Fresh Content: search engines pay more
attention to websites that update their content
more often.
 Relevant Content: the more well-organized
content you have on your site, the more
potential it has to be perceived as relevant to
your target search queries.
 Utilize Imagery: Readers are much more
receptive to blogs that feature images in their
posts. By breaking up text with imagery that
adds value to the understanding of the post, a
blog post with properly tagged and relevant
images can boost your website’s overall SEO
rankings for essential keywords.
 Authoritative Content: a major factor in search
engine rankings is how many other relevant
websites are linking to yours. Be a resource to
others on the web who are interested in your
area of expertise; nothing indicates authority
and rank-worthiness to Google/Bing/Yahoo like
other high domain authority sites linking to your
content or citing you as a source.

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A blog is worth the investment because…
An informative, entertaining and interactive blog
can create a brand identity that will make your
business more relatable to your target audience.
A blog that is consistently updated with fresh content
that covers trends, appeals to your audience’s
lifestyle, or proves that you are an industry expert,
will grow your online presence over time. More of
your potential target audience will discover your
business and the initial step towards making a first-
time visitor, a repeat visitor, and eventually, a
satisfied customer, will have been directly influenced
by your blog.

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Being an Influential Industry Blogger
No matter what your business does, chances are a quick Google search will bring up
pages and pages of websites filled with great content relating to your industry. To work
your way up organic search engine rankings, you will have to start writing for other
industry-related authoritative websites, as well as your own. If your content is spread
across multiple influential domains, people interested in your industry and business
will be able to find your website more easily.
Establish Your Business and Brand Across the Internet
To build your reputation as an industry thought leader you will want to pitch to and write for other
authoritative industry websites or blogs. You have to establish your blog first, but writing a post or
eventually getting a routine column on other reputable websites will build your brand’s credibility to your
potential customers.
Great Content is Always in
Demand
Even the biggest websites want to feature
guest writers who can provide unique insight
on a specific topic. Such content is helpful to
the host site’s visitors and is a free way for a
writer to enhance their own online authority.
For example,
Blue Fountain Media’s Founder and CEO has
written for numerous other authoritative websites
about digital marketing that include The New
York Times, The Huffington Post, WIRED, and
Fox Business. This has proven tremendously
helpful in not only bringing more visitors to our
own blog, but also in generating more sales. This
is because potential clients, during their search
for a digital marketing partner who can enhance
their own online presence, conclude that Blue
Fountain Media is an industry leader they want to
work with.

10. Where to Begin
No matter what your area of expertise, this search should give you
a fairly large list of sites to “pitch.”
Once you have this initial list, you can narrow it down by getting the answers to the
following questions:
 Does this website or blog already feature outside writers?
 Is there information on the requirements for submitting an article or
content and am I able to fulfill them?
 Is there a submission form or is the editor’s email or Twitter handle listed so I
can contact them?
 Does this website or blog feature high quality content?
 Do I want to post my content on this website and do I want this website
associated with my brand or business?

11. Pitching your Content
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How to Pitch Influential Websites or Blogs
Every pitch should have the following elements:
 A captivating email subject line: The blog editor you are pitching to probably
gets hundreds of pitches a day. If your subject line does not spark interest, it will be
the first and last piece of your pitch that will be read.
 Provide your Idea: If you have already written the article, provide the editor with a
link to review. Give them reasons before they click your link as to why they should be
interested in your content. If you are suggesting writing for their website, give them
compelling topic ideas and sell yourself as a writer by providing your background
information.
 Give a brief explanation of you and your company: Also, list other
reputable websites you have written for and provide links to those articles.
 Personalize Your Pitch: Besides addressing the editor and website by name,
make specific references to existing blog posts or articles you have enjoyed reading on
the site. This will let the editor know that they are not part of a mass mailing, and that
you have a vested interest in writing for their website or blog.
 Take the Initiative: If they’re interested in your article or having you write a post for
them, ask the editor to respond with specific formatting guidelines so that you can make
sure your content will be published on their website.

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After the Pitch
Remember, you are not the only one pitching…
Editors get hundreds of pitch requests a day, especially if the website is a renowned source for industry
news. Be patient. If you don’t get a response after a few days, send a follow-up email. Kindly remind the
editor of your submission with a shorter email that covers your article or topic idea and why they should
be interested. Don’t be rude and burn bridges. Just because an editor is not receptive towards a specific
article or topic idea doesn’t mean that they will reject your content in the future.
The fact of the matter is that not every site you pitch is going to be interested in your article or
content. If you send out 20 pitches, you will most likely get one or two responses at best.
If you have real expertise in your industry, and you have the ability to demonstrate it in a compelling blog
article, infographic, or video, you will have an excellent shot at having your post getting picked up on
several different websites. However, if you find that your submissions are getting no responses, take a
long, honest look at your content. Ask trusted colleagues to critique and evaluate your blog post and take
the time to edit or modify as necessary.
Content is King, but Quality is Essential
There are many rewards that come with being featured on an industry-leading website or blog. Earning
that distinction takes hard work and most likely, will require a team ef-fort. Hire or work with skilled
copywriters, graphic designers, or a video production crew to create content - not just to get picked up on
other websites but for your own blog as well. Take pride in producing quality content that provides value
to users, and the results will come.

13. 1
Share your Content
Besides being featured on industry news sites,
There are other avenues to share your information with your audience that you can take advantage of. It
requires extra time and effort to properly market content across multiple online platforms, but if you reach
potential consumers that don’t know about your company or website, it will only be a matter of time before
you begin to see an increase in conversions. Only your most loyal clients and fans will visit your website
and blog, and the benefits of producing high quality content will only come from your commitment to
sharing it.
If your content is truly newsworthy to people interested in your industry and business, you will only have to
do the initial sharing. Your online business revenue will increase significantly over time as your brand’s
increase in credibility translates into more clients and customers.

14. Other Platforms to Broadcast 14
Blog Syndication Tools
Although its popularity has waned in
recent years, blog syndication tools are
still a simple way to “subscribe” to a blog,
in a similar way that one would subscribe
to a magazine. You can use a program
called an RSS reader to subscribe to blogs
and see any new content that has been
created since you last checked. Tools like
Feedly, Pulse, and Skimr are all great
ways to aggregate the news you care
about on one program. Taking the time to
make sure that your blog content renders
appropriately on these platforms will help
make sure that loyal customers who have
added your blog can get to your content
quickly and easily.
Twitter, Facebook, LinkedIn
and other Social Media
Broadcasts
Promote and push out all your content and blog
posts via your company’s Twitter, Facebook,
LinkedIn, and other social media platforms.
Virtually all social media allows
You to link directly to your online content. Try to
keep your word count down so that your
followers don’t have to go through multiple clicks
to read all of your content.
If your followers like your posts, they will likely
to share it with people in their networks,
creating an ever-growing audience.
Be aware of the different stylistic features of each
social media platform when posting.
Social News Websites
Posting or submittingyour blog article on Digg,
Reddit, Inbound, and Alltop not only gives you a
chance to broadcast your article to a wide
audience, it also gives you the opportunity to get
referral links back to your website. This is a great
way to communicate with industry influencers and
possibly build cross-business relationships that
can lead to great future content opportunities.
 Facebook is the most casual of social
media platforms, but it does allow you to
target your audience based industry and
demographic.
 Twitter has 140 characters or less, so
make your words count. Don’t be afraid to
venture into hashtags. Who knows, your
brand might start trending!
 LinkedIn is the most professional of social
media platforms, so be sure to write in a
formal manner that is representative of your
company.

15. Online Articles Directories
Online Articles Directories
15
There are a number of online link directories where you can
“publish” your articles or list your company. Exercise caution and
only link to websites that are relevant to your industry and offer an
explanation of why your content or website is listed. A good
example is getting your company to be featured on a website that
discusses the top ten companies of your industry. Make sure your
links are nofollowed, and avoid link directories that list hundreds of
non-related websites just for link equity.
Commenting
Take the initiative and get the word out about your content and company. Find the most popular blogs of your
industry or blogs discussing topics that your company has expertise in. If you feel that your content can
supplement the information contained in a blog post or provide a different take on the information contained in
the blog, make a brief comment and nofollow a link to your content. Don’t comment on blogs that have nothing
to do with your industry just to gain links. As a blogger yourself, you should know how irritating it is when
someone leaves a comment on one of your posts that is spammy, and doing this habitually can lead to a
Google penalty.
Answering
Many question-and-answer sites like LinkedIn, Yahoo! Answers, and Quora give members the opportunity to
ask questions. Join an industry or interest group and regularly review the questions that are being asked. If you
believe that your content can assist in answering a particular question, don’t hesitate to provide an answer with
a nofollowed link to the specific post that addresses the topic.

16. In Conclusion 16
Well-written original content tells the world that you are an expert in your field. By giving something of value to
your audience, you enhance your company’s brand as well as your personal brand. Presenting content that
you are passionate about will generate interest from others who share the same interests such as thought
leaders, popular industry sites, and returning and future customers.
By drawing in more of your target audience through your blog, you will be able to generate more online
business by attracting qualified traffic that consists of users who are actually interested in your products or
services.

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