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1. 11Google Confidential and Proprietary
Classroom Training
DoubleClick for Advertisers
1
Version 22, March 11, 2011

2. 2
Introductions
• Name and Title
• Company Name
• Do you have any
Internet Advertising
experience?
• Any previous
DoubleClick product
experience?
Welcome!

3. 3
Agenda
• Unit 1: Introduction
• Unit 2: Admin
• Unit 3: Trafficking
• Unit 4: Reporting
– Additional Training Resources
– End-of-Day Review: Game or Quiz
Today’s
lessons are
organized
into 4 units:
• Exercises follow most of the
lessons in today’s class.
• Look for this icon on the
Exercise slides.

4. An introduction to DFA and ad serving
Unit 1:
DoubleClick for Advertisers

5. 5
Lesson 1.1
Introduction
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What is the ad serving process?
• How does DFA work as a third-
party ad serving solution?
• What is my workflow?
• What is the media planning
process?

6. 6
Trafficker
Process Without a Third-
Party Ad Serving
Solution (I)

7. 7
Process Without a Third-Party
Ad Serving Solution (II)
4 days 1 week 10 hours
Counting
Methodology A
Counting
Methodology B
Counting
Methodology C
Trafficker

8. 8
Process With a Third-Party Ad Serving Solution
Trafficker
Centralized
•Management
•Serving
•Reporting
•Optimization
DFA
<a href …..>
<img src…>
<a href …..>
<img src…>
<a href …..>
<img src…>
Media
Planner

9. 9
The Media Planning Process
MediaVisor
A media plan is
created in
MediaVisor by the
Media Planner
DFA
In DFA, an
advertiser and a
campaign are
created.
DFA
In DFA, the
trafficker creates
sites,
placements, and
ads.
DFA
Placements are
assigned and
tags are sent to
the websites.
Tags
An RFP is sent to
sites

10. 1010Google Confidential and Proprietary
DFA Behind the Scenes
Let’s watch a video
about DFA and
third-party ad
serving.

11. 111111
DFA Elements: Hierarchy
DFA Account
Advertiser Floodlight tags
Creative Library
Advertiser
Creative Library
Floodlight tags
Campaign Campaign Campaign
Placement
Placement
Placement
Placement
Placement
Placement
Placement
Placement
Placement
Placement
Placement
Placement
Ad Ad Ad Ad Ad Ad Ad Ad Ad

12. 12
1212
DFA Elements: Hierarchy
Awesome Advertising Agency
Movies that Rock, Inc. Floodlight tags
Creative Library
Local Tourism
Buildings Explode! Trucks also Explode! Stay-cation
Yahoo 728x90
Yahoo 300x250
WSJ 728x90
Google 300x250
Yahoo 728x90
Yahoo 300x250
WSJ 728x90
News 300x250
Travel 728x90
Travel 300x250
Orbitz 300x250
Sports 728x90
Steven
300x250
Sly
728x90
Trucks
300x250
Wine Trail
100x140
Nature
728x90
Arnold
728x90
Bruce
300x250
Vin
300x250

13. 1313Google Confidential and Proprietary
DFA Behind the Scenes
Think about it.
• What is the purpose of
DFA?
• What ultimately gets sent
to the publisher(s)?
• Why might you target your
creative?
Quiz
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting

14. 1414Google Confidential and Proprietary
Getting Started in DFA
Unit 2:
Administration

15. 15
Lesson 2.1:
Creating a
Google Account
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What is a Google Account?
• Why do I need to create a Google
Account?
• How do I create a Google
Account?

16. 16
DFA
AdWords
AdSense
Google Analytics
MediaVisor
• Once you have a DFA
log in, you will need to
create a Google
Account.
Google Account
What is a Google
Account?
• A Google Account
operates as a single
Google sign-in, allowing
you access to various
Google products.
Single Sign-OnGoogle Account

17. 17
Google Account Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting

18. 18
Lesson 2.2:
Creating an
Advertiser
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are the steps to create an
advertiser?
• How do I set the general
properties of an advertiser?

19. 19
Creating an Advertiser
Advertiser
$$$$$$
Creatives
An advertiser is the
company that buys
ad space in a website
and supplies
creatives for ads.
728x90 ad slot
260x 260
ad slot
120x600adslot

20. 20
Advertisers Overview
In DFA, you create
advertisers to traffic
campaigns.
A DFA account must
contain at least one
advertiser.

21. 21
Creating Advertisers
Think about it.
 Why do I need to create an
advertiser?
 How many advertisers do you
need to create for your
account?
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Now we will practice
creating an advertiser.

22. 22
Lesson 2.3:
Floodlight
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• How do I create Floodlight tags?
• How do I access and send
Floodlight tags?
• How do I modify Floodlight tags?

23. 23
Floodlight Tag Overview (I)

24. 24
DoubleClick captures
all user activity on a
web page containing
a Floodlight tag.
However only the
activities that meet
certain criteria are
used for reporting
purposes.
Floodlight Tag Overview (II)
To report on a
Floodlight activity, the
activity must meet the
following criteria:
• The user needs
to have seen an
ad served by
DoubleClick.
• Then, the user
needs to have
gone to the
advertiser’s site
within a set
timeframe.
• The user needs
to have
performed an
activity on a
page containing
a Floodlight tag.

25. 25
Floodlight Tag Overview (III)
Home Page 728x90
www.beautifulgirl.com Confirmation Page
T hank you f or
your pur c has e !
• post-click activity: An action performed by a
user on a web page containing a Floodlight tag
after the user clicked on an ad served by DFA.
• post-impression activity: An action performed by
a user in a web page containing a Floodlight tag
after the user viewed an ad served by DFA.

26. 26
User lands
on
Advertiser’s
web page
Floodlight
Tag
identifies
user via
Double
Click
COOKIE
Looks
for most
RECENT
CLICK
(with
matching
user
cookie)
CLICK
FOUND!
User
counted as
POST-
CLICK
(CLICK-
THROUGH)
Campaign
Post-Click traffic
assigned to
appropriate...
Site
Placement
Creative
If NO click was
found
Looks for most recent IMPRESSION
(with matching user cookie)
User counted as POST-IMPRESSION
(VIEW-THROUGH)
Impression
found!Post-Imp traffic
assigned to
appropriate...
Floodlight Process
Campaign Site Placement Creative

27. 27
Types of Floodlight Tags
There are two types
of Floodlight tags:
With sales tags,
DoubleClick records either
the number of transactions
or the number of items
purchased by the user, and
the value of the sale.
counter tag:
This Floodlight tag is used
to record the number of
times a user sees a web
page.
sales tag:
This Floodlight tag is used to
record either the number of
transactions or the number
of items purchased by the
user and the value of the
sale.
If you use counter
tags, DoubleClick
records the number
of times a user
sees a web page.
Home Page 728x90
User 1
User 1
User 1
T h a n k y o u f o r
y o u r p u r c h a s e !

28. There are three
counter-tracking
methods:
Counter-Tracking Methods
Counter-tracking methods control how long
the activity of one user is recorded, and how
that user is identified.
1. Standard: counts
every request from a
user, including
repeated requests
from the same user.
2. Unique: counts requests from a
user and removes all duplicate
requests from the same user within
a 24-hour period (measured from
midnight to midnight Eastern
Time).
3. Per Session: removes requests
from a user when an ID (such as
an order ID or session ID) is the
same within a 24-hour period.
Website
120x600adslot
728x90 ad slot
260x 260
ad slot
User 1
For example, a user goes to a site
10 times, and each time, the
user gets counted.
User 1
User 1
User 1
User 1
User 1
User 1
User 1
User 1
User 1
REPORT:
10 impressions,
one user = 10
For example, even though a user may
return 10 times to a site, only one
visit will be reported.
The reason why only one visit is
reported is because only the first
visit in 24 hours is considered
"unique." All subsequent visits in
24 hours are disregarded.
User 1
User 1
User 1
User 1
User 1
User 1
User 1
User 1
User 1
User 1
REPORT:
10 impressions,
one user = 1
For example, a user returned to a
site and bought something, or
had a session. If it is a unique
order ID or session, then the
user is counted again.
User 1
T h a n k y o u f o r
y o u r p u r c h a s e !
REPORT:
1 unique order ID or session,
one user = 1

29. 29
Activity Group
Floodlight
Activities
Floodlight Activities
Advertisers Tab
Counter Sales

30. 30
Custom Variables in Floodlight
Custom
Variables
Floodlight
Configuration
Advertisers Tab

31. 31
Floodlight Tags
Think about it.
• What are the two types of
Floodlight tags?
• Which has a higher priority
to the DoubleClick ad
server: Post click or post
impression?
Quiz
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting

32. 32
Lesson 2.4:
Site Mapping
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What is Site Mapping?
• Why do I need Site Mapping?
• Where do I map a site?
• How do I map a site?

33. 33
Site Mapping
Why Do Sites Need to
be Mapped?:
• Because some ad
serving properties
are unique to each
client, site mapping
for each Account
needs to occur.
What is Site Mapping?:
• “Site Mapping” means that
sites in DFA need to be
mapped to sites in Site
Directory.
Why Do Sites Need
to be Mapped?:
• Before any
placements are
trafficked, sites in
DFA need to be
mapped to sites
in Site Directory.
Why Is Site Mapping
Important?:
• Mapping provides seamless
integration of historical and new
campaign site naming conventions
in ReportCentral.
• Mapping is critical for clients who
are creating new Floodlight tags in
DFA. If the mapping is not done,
the Floodlight pixel will not fire.

34. 34
Site Mapping

35. 35
Site Mapping
Think about it.
 Why do I need Site Mapping?
 Why is Site Mapping important
to trafficking a campaign?
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Now we will practice
mapping a site.

36. 3636Google Confidential and Proprietary
The trafficking workflow and elements of DFA
Unit 3:
Trafficking in DFA

37. 37
Lesson 3.1:
Creating a
Campaign
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are the steps to create a
campaign?
• How do I set the general
properties of a campaign?

38. 38
Campaigns Overview
The Campaign holds
information such as start/end
dates and Landing Page URLs,
and allows for centralized
reporting.

39. 39
Landing Pages
The “Landing Page”
name is the name of your
advertiser’s site.
All of your Landing Page
URLs will be created at
the campaign level.
Campaign
www.newstoday.com
www.shopforever.com
www.chocolatecentral.com

40. 40
Creating Campaigns
Think about it.
• What is included in a
campaign?
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Now we will practice
creating a campaign.

41. 41
Lesson 3.2:
Creating
Placements
Lesson Objectives
At the end of this lesson, you will be able
to answer:
• What are the steps to create a
Placement?
• How do I assign general properties
to a Placement?
• How do I assign pricing and tagging
properties to a Placement?
• What are the two types of Placement
groups?

42. 42
Placements
Media
Plan
Placements Overview

43. 43
Placements
1. A Site in Your
DFA Account
3. The Creative Size
2. The
Placement
The physical
location of the
advertising slots to
which ads are
served. Home Page 728x90
Home
Page
200 x 250
The Site
Placements
Home Page
Creative Size
Home
Page

44. 44
20 %
Publisher Site
Normal Ad Request and Delivery
2 %
Publisher Site
DFP
Interstitial
DFP
Interstitial Request and Delivery
Ad Served
Ad Request

45. 45
Placement Groups Overview (I)
Two types:
2. Roadblock – same as
Package, BUT all
placements in a
Roadblock appear
together (single page or
group of pages).
1. Package – a group of
placements where
pricing and reporting
need to be rolled-up.
Package – Is a
media buy in
which the
publisher runs
the same size
placement
across different
channels of the
publisher’s
website.

46. 46
Placement Groups Overview (II)
Roadblock –
Is a takeover
of an entire
page with one
advertiser.

47. 47
Placement Groups
Overview (III)
Placements are created
separately and then assigned
to Packages and Roadblocks.
Not all individual placements
will report activity.
The user defines which
placement is the actual
“counter.”
Impressions will not be
distributed evenly for
individual placements.
The priority will be to deliver
the promised impressions.

48. 48
Creating Placements
Think about it.
 Why would I use Package or
a Roadblock?
 What is the difference
between using an In-Page or
Interstitial Placement?
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Now we will practice
creating a placement.

49. 49
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are the types of creatives?
• How do I upload an image creative?
• What are the components of a
Custom In-Page creative?
• How do I upload a Custom In-Page
creative?
Lesson 3.3:
Uploading
Creatives

50. 50
Creatives
Creatives Overview

51. 51
Ad
Default Creative
Campaign
Your Computer
Creative#2
160x600.gif
Creative#1 728x90.gif
Placement:
160x600
Creatives are
uploaded and
managed in the
Creatives tab of a
Campaign.
Creative#2 728x90.gif
Creative#1
160x600.gif
Uploading Creatives
In DFA, you upload creatives
by entering information about
them into the system and
uploading the creative file.
The first GIF of a particular
size automatically becomes
the default creative for the
campaign.
A default ad automatically
gets created.
You need one default GIF
for each size per
campaign.

52. 52
Types of Creatives
7. Interstitial
Internal
Redirect
2. Custom
In-Page
4. Custom
Interstitial
1. Image
8. Rich
Media
9. Rich
Media
Interstitial
6. Internal
Redirect
5. Redirect
3.Flash
In-Page
10. Mobile
There are 10 types of
creatives that you can
use in your ads.

53. 53
Uploading an Image Creative
Think about it.
• Name at least three main
types of creatives.
• Why would I use one
type of creative as
opposed to another?
Exercise
Now we will practice
uploading an image
creative.

54. 54
Creative Libraries in DFA
There are two
Creative
Libraries in DFA:
Campaign Level
Advertiser Level
You can activate
and deactivate
creatives at the
Advertiser level.

55. 55
Flash In-Page
Creative
• SWF
Flash In-Page creatives
are creatives that allow
for more animation and
more user interaction
than a GIF or JPEG.
Uploading a Flash In-Page Creative
•Backup GIF

56. 56
Components of a
Flash In-Page Creative
Flash In-Page
Creative
Compressed Flash File
(SWF)
HTML Code
Backup GIF or JPEG
Image File

57. 57
Uploading a Flash
In-Page Creative
Think about it.
 What kind of creative may you
serve that would require you to
choose a Flash In-Page
creative type?
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Now we will practice
uploading a Flash In-Page
creative using a template.

58. 58
Lesson 3.4:
Creating Ads Lesson Objectives
At the end of this lesson, you will be able
to answer:
• What is an Ad in DFA?
• What are the Ad types in DFA?
• What are the steps to create a
Standard Ad?
• What are the steps to add creatives
to a Rotation Group?
• What are the steps to create a Click
Tracker?
• How do I assign a placement to a
Click Tracker?

59. 59
Ads Overview
Ads

60. 60
What Is an Ad?
Ad
Targeting
Attributes
Delivery Dates
Dimension
Landing Pages
Creative
Every time you
assign a creative
to a placement,
an Ad is
automatically
created.

61. 61
Standard Ads
Campaign
Ad
Start and End Dates
Landing Page
The ad type that is
autocreated when you
assign a creative to a
placement is called a
“standard ad.”
You can also create
standard ads manually.
You may need to
manually create a new
ad to use with
preexisting creatives.
When an ad is auto-created,
the start and end dates
from your campaign and
the campaign’s default
Landing Page are applied.
Whether your ad is
autocreated or you
create it manually, a
standard ad is a rotation
of creatives.
When would you rotate
creatives?
You would want to rotate
your creatives if you wanted
to display more than one
creative in a placement.
Your Computer
Creative#2 728x90.gif
Placement:
160x600
Creative#2
160x600.gif
Creative#1 728x90.gif
Creative#1
160x600.gif

62. 626262
What Is a Default Ad?
Campaign
Default Ad
The Purpose of a
Default Ad
You will have one
default ad for each
size of creative you
have running in
your campaign.
This default ad will
show in the event that
your standard ad(s)
cannot serve.
Default Ad
Placement:
160x600
Creative
160x600.gif
Placement:
728x90
Creative
728x90.gif
Why Might a Standard
Ad Not Serve?
• the ad is paused
• the ad is geo-
targeted and the user
falls outside of the
geo-targeted region
• the ad’s start/end
dates have passed

63. 63
Creating Standard Ads
Think about it.
• When an ad is auto-created,
which components of the
creative and the campaign
make up the ad?
Exercise
Now we will practice
creating a
Standard Ad.

64. 64
Adding Creatives to
a Rotation Group
Rotate your
creatives when
you want to
display more
than one
creative in a
placement.
Ads Tab
AdAssociate
Creatives

65. 65
Adding Creatives to a
Rotation Group
Think about it.
• When would you
rotate creatives?
Exercise
Now we will practice
adding creatives to a
rotation group.

66. 66
Creating a Click Tracker
text links
links in emailsor other
elements that
are hard-
coded on a
website.
Click Tracker
Ad
Click trackers are
ads that are used to
record the number of
clicks on…..

67. 67
Creating Click Trackers
Think about it.
• When would
you create a
Click Tracker?
Exercise
Now we will practice
creating a Click
Tracker.

68. 68
Ads Tab
Click
Tracker Placements
Assigning a Click Tracker to a
Placement from the Ads Tab

69. 69
Assigning a Click
Tracker to a
Placement from
the Ads Tab
Exercise
Now we will practice
assigning a Click
Tracker to a Placement
from the Ads tab.
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting

70. 70
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• Why do I assign creatives to
placements?
• How do I assign creatives to
placements?
• What gets created when a creative
is assigned to a placement?
Lesson 3.5:
Assigning a
Creative to a
Placement

71. 71
Placements
Creatives
Assignments Overview
Standard
Ad
DFA will
automatically
create a standard
ad when you
assign a creative
to a placement.

72. 72
Assigning a Creative
to a Placement
Think about it.
 What gets created when I
assign a creative to a
placement?
 Why do I assign creatives to
placements?
Exercise
Now we will practice
assigning a creative to a
placement.
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting

73. 73
Lesson 3.6:
Generating and
Exporting Tags
Lesson Objectives
At the end of this lesson, you will be
able to answer:
• What are different types of HTML
tags?
• Where can I generate site tags?
• What are the two ways to deliver
tags to a site?

74. 74
Types of HTML Tags
There are many
different types of
HTML tags
•Standard tags
See Documentation
in the Help Center
for descriptions of
each type of tag.
•Iframes/JavaScript
•JavaScript Standard
•Internal redirect tags
•Click Tracker

75. 75
Tags Overview
Tags

76. 76
Generating HTML Tags
DFA automatically
generates the HTML tags
that sites implement to
display your ad. DFA
Excel
HTML
Text
Important: You must
upload a GIF that can
be used as a default
creative before you
can get your tags!
There are three file
type options that you
can download or
email. Tags

77. 77
DFA
Delivering HTML Tags to Sites
There are two ways to
deliver HTML tags to sites.
1. Use the DFA download
function to download
the tags in one of the
three download
options.
You can then attach
the file to your own
email and send it to
the site.
2. Use the DFA email
function to send an
email (with the tags
attached) to site
traffickers.
You should cc yourself
on the email. Excel
HTML
Text
Excel
HTML
Text
Email attached file
to site using DFA

78. 78
HTML Tags
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Think about it.
• What are the different types
of HTML tags?
• Why would I want to use one
type of tag over another?
Now we will practice
emailing, downloading,
and testing HTML tags.

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Traffic a Campaign
on Your Own
Exercise
Now you will practice
trafficking a campaign
on your own.

80. 8080Google Confidential and Proprietary
Measuring the performance of your campaigns
Unit 4:
Reporting in DFA

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Lesson 4.1:
Reporting
Overview Lesson Objectives
At the end of this lesson, you will
be able to answer:
• How do I access reports in
ReportCentral?
• What are the steps to create
queries and generate reports in
ReportCentral?
• If Floodlight is enabled for my
account, how do I report on
Floodlight activities?

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Reporting Overview

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1. create detailed reports
about ad serving
performance.
What Are Some
Features
of ReportCentral?
2. create and schedule
queries.
3. download reports in
multiple formats.
4. campaign Floodlight
activities are reported in
ReportCentral.

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Navigating ReportCentral
ReportCentral
has three tabs:

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2. Only runs a query when you
manually click the Run button.
Scheduled vs.
Manual Queries
There are two
ways to run
queries to
generate data
for your report:
1. Scheduled. This method runs a
query on a set schedule that you
create.

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File Formats
Examples of the four file
formats for the same report:
CSV file
format
XML
format
HTML
format
Excel
format

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ReportCentral
Think about it.
• Why do I need to run queries?
• If Floodlight is enabled for my
account, how do I report on
Floodlight activities?
Exercise
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting
Now we will practice
running a query in
ReportCentral.

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Lesson 4.2:
Summarizing Data
Lesson Objectives
At the end of this lesson, you will
be able to answer:
• What is DFA Analytics?
• How is it different from
ReportCentral?
• How do I access DFA
Analytics?

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What Are Some Features of DFA Analytics?
1. DFA Analytics is a
visualization tool:
• Allows you to
make visual
comparisons of a
campaign's
performance over
time.
• Summarizes data
in interactive
graphs and
charts.
2. Faster reporting:
• Generates reports in
seconds.
3. Improved frequency:
• Updates impression
and click data about
every 3 hours.

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DFA Analytics Landing Page
DFA
Analytics
illustrates
your
performance
data through
charts,
graphs, and
lists.
DFA Analytics
organizes your
data by a
hierarchy of
layers, allowing
you to drill down
from a general
to a more
granular level
and then back
up again.
With DFA Analytics,
you can report on
non-targeted metrics
such as:
• geo metrics across
• Country
• DMA
• Zip Code
And
• Browser
• Operating System
• Connection Speed
These options are not
available through
ReportCentral.

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DFA Analytics
Think about it.
• Name a criteria on which
you can report in DFA
Analytics.
• Name two differences
between ReportCentral
and DFA Analytics.
Quiz
Where Are We?
Checkpoint
Admin
 Create a Google Account
 Create an Advertiser
 Floodlight
 Site Mapping
Trafficking
 Create a Campaign
 Create a Placement
 Upload Creatives
 Ads
 Assign Creatives
 Generate & Export Tags
Reporting

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Additional Training Resources
Help Center:
http://www.google.com/support/dfa/
Sign in to the DFA Help
Center for searchable
online help articles,
Knowledge Base topics,
and answers to your
support questions.
Through the Help
Center, access
registration to
webinar training.
And access the
Learn Center to take
online courses.

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The Learn Center
In the
DoubleClick
Learn Center,
you sign up
for live
Webinars and
can access
online training.
Learn by
Task
or
Learn by
Role

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