유저의 행동 의도를 이해하기 위한 Intention, 유저를 전환으로 유도하기 위한 Attention, 구매 유저의 이탈을 줄이기 위한 Retention, 이를 통합한 데이터 기반 방법론을 TentionFlow라 부릅니다.

1. TensorFlow? NO.
This is TentionFlow!
GrowthTech TF

2.
( )
.

3. ? ?
?

4. .
.

5. ?
..
?

6. ...

8. 1. ,
.
2. DNT(Do Not Track) .

9. , ,
,
.

10.
.
( 7 !)

11. .

12.
.

13. .

14. TentionFlow
TensorFlow .

15. Retention
for
TentionFlow
Attention
for
Intention
for

16. Retention
for
TentionFlow
Attention
for
Intention
for

17. Intention
• ( ) Intention( )
•

18. ?
SKT

19. SKT

20. (keyword)
•
• ,
• ( )
•
• :
• : , ,

21. • ( )
• ( , , , )?
• ( , )?
• ( )?
•

22. •
• ,
• ( ) ( , ) ? ( )
• {count( ) + count( )} < count( ) * 2

23. 20K 41K 37K 16K
( )
( )
500K
1,300K 800K

24. ,
.

25. ,
- 3~5 !
... @_@

26.
.

27. • , , ,
•
• , , / ,

28. JP JP JP JP
KR KR KR KR KR KR KR
IT IT
DE
FR FR
GB GB
KR KR KR KR
A
B
• IP
•

29. •
•
5,000
···

30. -
MAP
Probability
Estimation
Supervised
Learning
+
A 0.7 0.8
B 0.9 0.1
C 0.2 0.9
11/01 11/02 11/03 11/04
A
B
C

31. !

32. vs

33. (made by )

34. ,

35. •
•
( , , )

36. ,
• 10,000 !
• 1 434
•
•

37. ∩

38.
∩ ∩ /

39. BMW
BMW ∩ ∩

40. ▪︎▪︎▪︎▪︎▪︎

41. Retention
for
TentionFlow
Attention
for
Intention
for

42. Attention
•
Attention( )
• ( , , , )

43. URL
?
direct banner
push search
/shop/10002401
/main/sale
/item/11639293
/popup
/cart/add
/like
/filter
/main/sale /shop/*
/item/*
/menubar
/ref/direct /ref/banner
/ref/push /ref/search

44. (+ )
/popup
/cart/add
/like
/filter
/main/sale /shop/*
/item/*
/menubar
/ref/direct /ref/banner
/ref/push /ref/search
direct banner
push search
/shop/10002401
/main/sale
/item/11639293

45. -
MAP
A 0.8 0.9
B 0.2 0.5
C 0.5 0.1
Probability
Estimation
Supervised
Learning
11/01 11/02 11/03
A /ref/direct /filter /cart/add
B /ref/banner /item/* /cate/*
C /ref/search /shop/* /main/sale

46. / !

47. ∩

48. (1)
•
( )
,
•
( )

49. (2)
1.
2.
3. 1

50. ,
( )
( ) .

51. Retention
for
TentionFlow
Attention
for
Intention
for

52. Retention
• , Retention( )
•
•
•
• X CLV(Customer Lifetime Value)

53.
( )

54. ( )

56. ∝
0%
20%
40%
60%
80%
0 1 2 3 4 5 6 7 8 9 10
!

57. •

58. ∩
, ,
(CLV )

59. ∩
(care)

60. vs
• CLV

61. TentionFlow ?
( )

62. TentionFlow

63. 1 2 3 4 5 6 7 8 9 10 11 12
(TentionFlow )

64. direct TentionFlow
3
( )

65. 3 4 5 6 7 8 9 10 11 12
2
(TentionFlow )

66. CLV
CLV
3 4 5 6 7 8 9 10 11 12
139%
(TentionFlow )

67. TentionFlow
,
.

68. !
.

69. TentionFlow
?

70. TentionFlow
Retention
Attention
Intention

71. Data Knows You
Better Than You.