Presentation from Finadtech conference in Warsaw

1. Effective SEO in any
niche.
Why strong teams win
Victor Karpenko
SeoProfy

2. Structure
1. What is SEO Today?
2. How to create strong teams that deliver
3. The Process: KPI, people, results, scale
4. FAQ

3. Quick introduction
12 + years in SEO, 10+ on English speaking markets
CEO of SeoProfy (100+ people SEO Company)
Tools: Rankinity, LinkChecker, WatchDog (coming soon), Niche
Eye (coming soon)
Most impressive accomplishment is getting 2 500 000 unique
visitors in a day from Google to one project in dating niche
Experience in niches like: casino, dating, payday loans, auto
insurance and others)

4. What’s SEO
Today?
Backlinks: from anchor list to quality and quantity of sites, tier 2-3
Content: facts, structure, LSI, intent, design
User behavior (CTR, Bounce Rate, Last Click) = the product
Structure: SILO, relevance
Keywords: Proper research
Technical issues: Page speed, Meta, Scripts, All general, Mobile
Negative SEO: how to deal with them?

5. Quick research – starting from keyword

6. Quick Research – getting info

7. Quick
Research –
Creating
keyword list

8. Quick Research – making dashboard

9. Quick Research – making structure

10. Quick Research –
Keywords,
Dashboard for
every main
keyword list

11. We need to understand
how to WIN?

12. So again..
Research
Keywords
Structure
Content
Backlinks
User behavior
System process

13. Link building strategies

14. Simple dashboard says a lot

15. For example

16. Then
Structure Content
Backlinks
Other
traffic
sources

17. Structure

18. Analyze all top traffic share web sites structure

19. And then create your own

20. To make it
happen
RESEARCHING ANALYZING CREATING
IMPLEMENTING NON STOP
PROCESS

21. For example –
after research
we see
1. Its ok to go with new domain
2. We need at least 50-100 pages of content
3. And up to 300 links
4. To make to top 3
5. We can generate about 7000-1000 visitors per month = 250-
330 per day
6. Its approximately 25-30 registrations and 8-15 new
depositors per day = 250-450 new depositors per month
7. That will generate approximately 50k$-150k$/month

22. This is KPI
Positions/traffic
Registrations/new depositors
Money

23. Now we need
right team
SEO team lead = run all the process non
stop with focus
Outreacher = guest posts, other paid links
Link builder = all possible free links
Copywriter/editor

24. The main point – we do it fast
Right
expertise
HR process KPI setup Teamwork Result

25. Actually, this
is the main
point
Understanding the strategy
Find right people
Give clear KPI
Make them work to deliver
Get expected result

26. For example

27. For example

28. For example

29. For example

30. Niche doesn’t matter,
understanding how to
make it – DOES

31. Other
important
things
SALARIES TAXES MANAGEMENT
RIGHT EXPERTISE EXPERIENCE IN
WORKING WITH
THIS NICHE

32. Its so simple
Clear strategy: reality + budget
Right expectation
Focus 24/7/365 on project
Hard work
Result

33. In any area of
life
Research
Structure all detail
Make it happen

34. Its always
about the
plan…

35. Everest 2020

36. Thank you for
attention!)
Facebook:
https://www.facebook.com/victor.karpenko
Email: 1@seoprofyteam.com
Site: https://seoprofy.ua