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Dominating in Google SERP’s with
PBN: Past, Present and Future?
Victor Karpenko
SeoProfy
Table of contents
• What PBNs test show
• Process
• How to discover hidden links
• What big brands do today
• How to get results with low risk
• Q & A
Quick intro
• 12 + years in SEO, 10+ on English (US, UK, AU, NZ,
ZA) markets
• CEO of SeoProfy (75+ people SEO Agency)
• Tools: Rankinity, LinkChecker, WatchDog (coming
soon), Network Manager (coming soon)
• Most impressive accomplishment is getting 2 500
000 unique visitors in a day from Google to one
project in dating niche
• Experience in niches like: casino, dating, payday
loans, auto insurance and others
PBN?
PBN = Private Blog Network, Network of web sites
(10-1000+), which is done in order to link to the
money sites
What PBNs test
show?
No links, but web site in top 3, how?
No links, but web site in top 3, how?
Quick another example
Quick
another
example
Why do you
need to hide
them from
other SEOs?
So they
don’t see
your REAL
strategy
Let’s look how most SEO’s create
their SEO + link building strategy
1. Ahrefs + SemRush
2. Keyword Research
3. Link Research
4. Content Research
5. Design + Structure Research
6. Approximated budget for links and content +
team (people)
7. Start
Link Research – what we look at?
1. Link types
2. Anchor text
3. Dynamics
4. Quality
5. Quantity
6. GEO of domains
7. How they were placing
links = Strategy
Usually its…
1. TOP 10 competitors in GEO
2. Links: anchors and dynamics
3. Your resources
4. Strategy = what you will do next 6-12
month
Or.. You heard about someone web site, that generates like this
Everybody is copying everybody
But, you
can’t copy
strategy if
you don’t
know it
Why you are actually need
PBN’s?
1. Can’t get links via
outreach or other
methods
2. Guest post are crazy
expensive (Norway, Japan,
etc)
3. Need to hide strategy
4. Advantages against
competitors
5. Finally, get to the top and
stay there for a longer
time
PBN types we create and use
Domain types for PBN
Domain criteria for expired domains
50 referring domains
Good anchor text
No bad history before
Majestic Trust Flow > 15
Domain criteria for auction domain
Domain criteria for auction domain
Majestic Trust Flow > 25
Trust Ratio < 1.5
Still some rankings in
Google
No bad history before
Price
Niches, where PBN are the key to ranking
Process
This is a pain in the ass
for everyone who
creates PBNs but it’s
even more of a pain in
the ass to create fake
people to own the
domains
Not that many good relevant and trust domains on the market
If you want to SCALE, you need to create teams
If you want to
SCALE, you
need to
create teams
So, its all about
1. Google foot prints
2. Team leads that know
what to do it
3. Software to work and
manage it
4. Testing
5. Strategy (anchor,
dynamics)
What big
brands do
today?
Review websites
Review websites about review websites :-)
Useful info websites = about some type of
game, etc.
Niche related websites
PBNs for main casino/review web site
For example
How to get
result with
low risk?
Main things to do
1. Anchor text
2. Dynamics
3. Good PBN’s
Look at
Tools
1. Ahrefs
2. Excel
3. Time
4. All top 10 web sites
Read your competitor
Look at
WHAT THEY DID IN THE
BEGINNING = MONTH + FIRST
SEEN + ANCHOR
HOW THEY DISTRIBUTED ANCHOR
TEXT AND LINK TYPES
QUALITY OF LINKS AND PBNS
Create
Anchor text
Keywords list for PBNs
Start placing the links
Anchor text
is the KEY to
rank today
All links from
PBNs?
Usually 30-40%
Sometimes 90+%
Low risk = 30% + other good
links
Simple case study
Simple case study
Simple case study
New domain 7 PBNs 7 redirects 25 pages of
content
Simple case study
Simple case
study
Always remember
about time
the most
important
factor is TIME
Time to test
and create
1. Teams
2. Process
3. And scale it
And you can buy it
From SEO’s who have already done it
Thank you for your
attention!)
Victor Karpenko
Facebook:
https://www.facebook.com/victor.karpenko
Site: https://seoprofy.ua/
Email: 1@seoprofyteam.com
English web site of SeoProfy coming soon :-)

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