Victor Karpenko shares his experience scaling SEO in the casino niche from $0 to $100k per month. He discusses starting with review sites in Canada and Australia, then facing setbacks when Google filtered many of the sites he used for links. He then focused on whitehat strategies like free and paid links, setting up teams, and quick keyword research. One key was acquiring an expired domain for a competitive keyword where he ranked #1-3. He shows the growth of earnings and traffic over time for a network of niche sites. The main points are that scaling SEO is about setting up efficient processes and teams rather than just tactics, and staying at the top through ongoing work over time.
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How to Grow a Casino Affiliate Website from 0 to $100k per Month with SEO
1. From 0 to 100k per Month
in the Casino Niche
Victor Karpenko
SeoProfy
2. About
- 12 + years in SEO, 10+ on English speaking markets
- CEO of SeoProfy (125+ people SEO Company)
- Tools: Rankinity, LinkChecker.pro, WatchDog (coming soon)
- Most impressive accomplishment is getting 2 500 000 unique visitors
in a day from Google to one project in dating niche
- Experience in niches: casino, dating, payday loans, auto insurance,
hosting, forex, and others
3. Table of contents
• How it all started and first fuck up – Story 1
• Second fuck up and win win – Story 2
• The process: from research to result
• From 0 to 100k$/month case study
• How to setup teams: HR, workflow, KPI, focus – Story 3
• Never rely on 1 market and 1 affiliate network: Third fuck up and
quick recover – Story 4
• FAQ
6. How it all started
• My current partners said, that I should stop doing bullshit, and use
my time and expertise more effectively
• So I started with 2 regions: Canada, Australia with review web sites
• Did quick research
• And started to get Sape links :-)
• It was the same as guest posts, natural anchor text, normal dynamics,
but Sape links)
• In 4-5 month I was TOP 10-20 for keywords like: online casino, online
casino Canada
8. And then everything dropped
• Like -100 positions
• No manual actions
• Just dropped
• Reason: Google filtered most of the web sites there (Sape)
9. So I started again
1. Only white hat
2. Free + paid links
3. Set up team
4. We tried almost all possible links
5. And tried to make something like casino.org
16. But at the same time
1. Using awatchdog.com I saw that a competitor had forgotten to
renew his domain
2. Found domain backorder service in this region
3. Got the domain
4. Quickly made money site on it
5. Used some PBNs
6. It became TOP 1-3 for competitive keywords in one European
country
7. Got results
41. After 2-3 years in niche
1. Clear understanding on what to do
2. Some results = an opportunity to move faster and set up teams
3. Understanding on how casinos and affiliate networks work
4. Deeper understanding what keywords convert the most
5. Clear understanding how to grow 1-3-5x per year with just white
hat strategies
42. From 0 to $100 000/per month
1. 3 GEO’s
2. Niche web sites (2 main + 8-10 that are growing)
3. Outreach + PBNs + free links
4. Dynamics: Links + Content
5. Right anchor text
6. Power pages for main keywords like: online casino
7. Facts and structure in content
47. From 0 to $100 000/per month – 2019
Earnings by month
48. Casino affiliate networks to work with
https://revenuelab.biz/
All casinos in 1 place + big % of revenue
share
49. From 0 to $100 000/per month – just the
beginning for this small network of sites
1. In progress 15-25 sites (1 site = 1 GEO = all linked to each other)
2. Wider keyword list (casino reviews, slot names)
3. Setup small teams for every GEO
4. Move Faster
5. Build links without real black hat
6. Finish CRM that can set up any GEO site in 5-10 min with 1500+
pages