WHO WE ARE? SEO SKILLS was founded as a digital marketing & branding academy which provides high quality training on traditional branding and internet marketing using the different IT channels and tools available. We are based in Hyderabad, India, serving our clients with full dedication since our inception. Our main objective is to help address the increasing need for certified internet marketers with communication and marketing professionals for each industry all over the world. Web Design Course Graphic Design Course Digital Marketing Course PURPOSE Our purpose is to become the leader within the industry of branding and digital marketing education through giving improved training services, and upgrading our teaching skills as well as methodologies to updated and uphold healthy relationships with our team and students. To render quality training, which exceeds the need of our students who dream to become a branding specialist within the digital space is also our priority. VISION SEO SKILLS is the academy that comes with a clearer vision to communicate the best and high quality education and learning on branding domains and internet marketing. We are passionate regarding teaching that we’ve been in the industry for over 10 years and we continuously work hard so we can effectively upgrade our skills to provide the greatest knowledge and service to our students URL: https://www/seoskills.in https://www.alltechskills.com

2. About Me
My Name is Ravindra Reddy,
Digital marketing trainer at SEO SKILLS Academy,
URL:
https://www.seoskills.in
Blog:
http://www.alltechskills.com
http://www.alltoptelugu.com
Email:ravi@seoskills.in
Mobile: +91 9866692647.

3. Basic Overview about
SEO

4. Take a minute
and see this
infographic

5. SEO is 2 step Process
it’s
Not Complicated
1. Optimization
2. Authority

6. Making sure that Google understands
• What keywords you are targeting
• What products and services you are offering or selling
• And where you are selling them.
What is Optimization?

7. Authority is Making sure that Google knows you have the
best content for their users.
What is Authority ?

8. The History and
Evolution of Search.

9. Evolution of search engines

10. Search engines and
directories are both tools
people use to find
information on theWeb.
The difference is in how
they get and organize their
information.
Search engines use little
programs called spiders or
bots that scour the
Internet, follow links, and
bring back this information
to the search
engine's index.

11. A web crawler (also known as
a web spider r web robot) is a
program or automated script
which browses the World
Wide Web in a methodical,
automated manner.
This process is called Web
crawling or spidering. Many
legitimate sites, in particular
search engines, use spidering
as a means of providing up-to-
date data

12. Crawling is the process performed by search engine crawler, when searching for
relevant websites on the index. For instance, Google is constantly sending out
"spiders" or "bots" which is a search engine's automatic navigator to discover which
websites contain the most relevant information related to certain keywords
Crawling

13. An index is another name for the database used by a search engine. It contains
information on all the websites the search engine was able to find. If a website is
not in a search engine’s index, users will not be able to find it using that search
engine. Search engines regularly update their indexes.
indexing
Source: http://www.searchmetrics.com

14. Web Crawlers
From
1995

15. Web Crawlers
From
1995

16. Lycos, Inc., is a search engine and web portal established in
1994, spun out of Carnegie Mellon University. Lycos also
encompasses a network of email, webhosting, social
networking, and entertainment websites.

17.  Infoseek was a popular search engine founded in
1994 by Steve Kirsch.
 Infoseek was originally operated by the Infoseek
Corporation, headquartered in Sunnyvale,
California.
 Infoseek was bought by The Walt Disney
Company in 1998, and the technology was
merged with that of the Disney-acquired
Starwave to form the Go.com network. Since
then it has been replaced with Yahoo! search
and is no longer in use.
Infoseek

18. List of Other Search Engines

19. 1996
Game Changer Came?
Who is that?
Any Idea’s

20. • Google was founded in 1996 by
Larry Page and Sergey Brin
while they were Ph.D. students
at Stanford University, California.
• Together, they own about 14
percent of its shares and control
56 percent of the stockholder
voting power through
supervoting stock.
• They incorporated Google as a
privately held company on
September 4, 1998.

21. Founders of Google

22. Founders of Google
Good lesson for life .. And Success

23. Founders of GooglePage Ranking Algorithm by Google

24. Founders of Google
Lets See
and Guess
What ?

25. Key Functions in Search Engine Optimization
Watch on You tube

31. What Google
Data Centers will Do?

32. 3 Steps search Result Process Flow
See This Example.. (digital camera, iphone, Sublimation.

33. SEO VS Google Adwords

34. AdWords (Google AdWords) is an advertising service by Google for businesses wanting to
display ads on Google and its advertising network. The AdWords program enables
businesses to set a budget for advertising and only pay when people click the ads. The ad
service is largely focused on keyword
What is Google Adwords?

36. What is the Reason behind?

37. Continuous enhancement of quality measurement

38. Continuous enhancement of quality measurement