2. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
3.
4. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
10. ...the reputation of a particular agent,
and therefore the reputational score
assigned to the particular agent,
should depend *not just* on the
number of references to the content
signed by the particular agent, but on
the importance of the referring
documents and *other* agents
11.
12.
13.
14. Example: I did a guest post for Lisa Irby a few years ago
15. Lisa is a huge authority and she had found
out about MyBlogGuest.com
from my guest post.
Lisa is still mentioning MBG
each time when she
mentions guest blogging!
16.
17.
18. Start building your author profile NOW.
(If you own a business, identify your best authors and
build several author brands)
Make sure to claim your authorship with Google Plus:
Make sure your byline is always connected to your G+ page
(and Your G+ Contributor section links to that guest post)
Identify powerful authors in your niche and start
building your relationships with them now!
19. ...reputational scores are relatively difficult to
increase and relatively easy to decrease, creating a
disincentive for an agent to place its reputation at
risk by endorsing content inappropriately. Since
the signatures of reputable agents can be used to
promote the ranking of signed content in web
search results, agents have a powerful incentive to
establish and maintain a good reputational score.