Content re-packaging is the way to turn your existing content into a new format. There's another term for it: Content repurposing but I prefer to stick to re-packaging because it means not only using the same content and re-purposing it to a new marketing channel but actually giving your old content new form, thus new package…

1. By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
CONTENT
RE-PACKAGING

2. @seosmarty
Everything is a copy of a copy…

3. @seosmarty
How do you make your content
marketing meaningful?

4. @seosmarty
CONTENT
RE-PACKAGING

5. @seosmarty
CONTENT RE-PACKAGING = TURNING YOUR EXISTING
CONTENT & RESEARCH INTO A NEW FORMAT (MEDIA
FILE, DIGITAL EBOOK, PODCAST, ETC)

6. @seosmarty

7. @seosmarty
CONTENT
RE-PACKAGING: EXAMPLE

8. @seosmarty
Re-packaging example:
Brand videos

9. @seosmarty

10. @seosmarty

11. @seosmarty

12. @seosmarty

13. @seosmarty

14. @seosmarty

15. @seosmarty

16. @seosmarty

17. @seosmarty

18. @seosmarty
DIGITAL ASSETS=>
 TRAFFIC! Independent sources of traffic & awareness
 Backlinks (people love FUN)
 Followers (from each specific network)
 Promotion material (people love using embed codes)
 Brand awareness (Let people take your brand home)

19. @seosmarty
DIGITAL ASSETS=>
+ More ways and channels to ENGAGE
your audience to build your micro-
community

20. @seosmarty
More digital
context for
your brand
=> more
brand search
results
control

21. @seosmarty
More digital
context for
your brand
=> more
brand search
results
control

22. @seosmarty
CONTENT
RE-PACKAGING: TOOLS

23. @seosmarty
VIDEOS!

24. @seosmarty
 Turn how-tos into videos (using screenshots)
 Turn infographics into music clips
 Turn team photos into video slideshows
 Curate several videos into a summary…

25. Animoto.com @seosmarty

26. @seosmarty
Similar to Animoto:
 Shakr.com
 Stupeflix.com
 Clipgenerator.com

27. @seosmarty
PRESENTATIONS!

28. @seosmarty
 Turn how-to content into step-by-step
presentations
 Curate quotes, tips, tools, etc. into
presentations
 Get an opportunity to market your brand on
Slideshare!

29. HaikuDeck.com @seosmarty

30. @seosmarty
INFOGRAPHICS!

31. Canva.com @seosmarty

32. @seosmarty
Similar to Canva:
 Draw.io
 Create.ly
 Piktochart.com
 Venngage.com

33. @seosmarty
Animated GIFs!

34. @seosmarty
 Create content for Tumblr
 Get more retweets and shares
 Create visual instructions that spread

35. GIFDeck.in @seosmarty
Slideshare
decks into
animated
GIFs

36. Gif.com @seosmarty
Youtube
videos into
animated
GIFs

37. @seosmarty
CURATE YOUR OWN
RE-PACKAGED CONTENT

38. Bunkrapp.com @seosmarty
Curate your own
assets using
interactive
presentations (You
can embed videos,
images,
presentations, text,
etc.)

39. Paper.li @seosmarty
Curate your own
assets using Paper.li
paper (That auto-
tweets each new
edition!)

40. List.ly @seosmarty
Curate your own
assets using List.ly
lists (Supports ALL
formats!)

41. @seosmarty
IT’S THE MATTER OF A
HABIT

42. @seosmarty

43. @seosmarty
 More traffic
 #beeverywhere
 More SERPs control
 More loyalty

44. @seosmarty
Reaching out to more networks while
NOT creating copies of copies…

45. Contact us: 518-270-0854
Ann Smarty
@seosmarty
@seosmarty