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How to Optimize for Google' Featured Snippets #Pubcon

Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content

How to Optimize for Google' Featured Snippets #Pubcon

  1. 1. HOW TO OPTIMIZE FOR GOOGLE’S FEATURED SNIPPETS By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas #Pubcon
  2. 2. @seosmarty #Pubcon
  3. 3. @seosmarty AHREFS study: ~12% Mozcast: ~15.5% Semrush: 12.4% #Pubcon
  4. 4. @seosmarty Featured snippets have been around since 2013 #Pubcon
  5. 5. @seosmarty #Pubcon
  6. 6. WHY CARE? @seosmarty #Pubcon
  7. 7. @seosmarty Should I say more? #Pubcon
  8. 8. @seosmarty David Kutcher of Confluent Forms #Pubcon Ben Goodsell: • Traffic increased by 505% • CTR increased from 2% to 8% • Revenue increased by 677%
  9. 9. @seosmarty  Higher traffic (+ having two listings in one SERPs)  Higher cconversions  Brand recognizability and trust (which comes with better conversions) #Pubcon
  10. 10. @seosmarty #Pubcon
  11. 11. Friend or Foe: @seosmarty #Pubcon
  12. 12. Friend or Foe: @seosmarty #Pubcon
  13. 13. Friend or Foe: @seosmarty It’s either your page that’s being featured or your competitor’s #Pubcon
  14. 14. HOW TO GET FEATURED? @seosmarty #Pubcon
  15. 15. @seosmarty AHREFS study: 99% already rank in top 10 #Pubcon
  16. 16. @seosmarty AHREFS study: 30% rank #1 #Pubcon
  17. 17. Research those “long-tail” keywords where you rank or can rank in top 10 @seosmarty #Pubcon
  18. 18. …the more words are typed in a search box, the higher the probability there will be a featured snippet… @seosmarty AHREFS study #Pubcon
  19. 19. @seosmarty Serpstat.com #Pubcon
  20. 20. @seosmarty Competitor research with Serpstat #Pubcon
  21. 21. @seosmarty Ahrefs #Pubcon
  22. 22. @seosmarty Competitor research with Ahrefs #Pubcon
  23. 23. @seosmarty SEMrush #Pubcon
  24. 24. @seosmarty Competitor research with SEMrush #Pubcon
  25. 25. @seosmarty Google “People Also Ask” #Pubcon
  26. 26. @seosmarty Search Console: "Search Traffic" and then "Search Analytics." #Pubcon
  27. 27. @seosmarty Search Console: "Search Traffic" and then "Search Analytics." #Pubcon
  28. 28. Go Beyond Traditional Keyword Research Tools: Ask People @seosmarty #Pubcon
  29. 29. @seosmarty Buzzsumo Question Analyzer #Pubcon
  30. 30. @seosmarty MyBlogU.com #Pubcon
  31. 31. @seosmarty Search and Monitor Twitter [Keyword ?] #Pubcon
  32. 32. Organize those keywords @seosmarty #Pubcon
  33. 33. It turns out that a single page can also "be featured" for thousands of search queries… @seosmarty #Pubcon
  34. 34. @seosmarty • A generic keyword => a section or a category of the blog • A more specific search query => the title of the article • Even more specific queries => the subheadings of the article and thus define its structure #Pubcon
  35. 35. @seosmarty Sample structure #Pubcon
  36. 36. @seosmarty Serpstat “Cluster” #Pubcon
  37. 37. Answer questions concisely @seosmarty #Pubcon
  38. 38. The average length of a paragraph snippet is 45 words (the maximum is 97 words) @seosmarty A.J. Ghergich #Pubcon
  39. 39. It’s not about the length of the article itself, it’s about answering a specific question concisely @seosmarty #Pubcon
  40. 40. @seosmarty Optimizing for a particular featured box #Pubcon
  41. 41. @seosmarty For an exclusive insight into more in- depth featured snippet optimization tools, come to Jim Boykin’s session tomorrow OCTOBER 18 11:10 am Salon D #Pubcon
  42. 42. Takeaways By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas #Pubcon
  43. 43. @seosmarty  You'll discover hundreds of new content ideas (=> diversify your rankings)  You'll learn to research each topic thoroughly (=> improve your rankings)  You'll learn to structure your articles better (=> lower bounce rate and higher conversions) Being featured in Google search results is your incentive to work harder on your content #Pubcon
  44. 44. THANK YOU! By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas #Pubcon

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