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Microsoft IAMCP Preso Channel Case Study Re Social Media Strategy And Tactics

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Serino Channel Services

Presentation of a Social Media strategy and tactical engagement within the Channel

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Serino Channel Services www.ChannelsMarketing.BIZ Discussion
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Microsoft IAMCP Preso Channel Case Study Re Social Media Strategy And Tactics

Editor's Notes

  1. The channel environment consists of channel partners, vendor partners, solution partners, technology partners, business partners, partnering companies, partnering departments, and throughout the entire ecosystem, people working in partnership. Partnering can be defined as relationships where by helping the other succeed, your own best interests are served.
  2. Large Solution Provider based in MA with 7 offices in Boston/DC/Chicago triangle … We recommended a strategy, vetted it within, and then implemented
  3. Weekly and/or bi-weekly recoding of numbers occurred in the following areas:  Twitter Accounts: o Tweets o Followers o Following o Retweets o Mentions o Lists  LinkedIn: o Number of Connections o Number of relevant Groups joined o Status updates o Group participation frequency – posting, plus amount of replies from others or emailed messages from Group participations o Updates made to profiles (or with LinkedIn tools like bookshelf, Slideshare, etc)  Facebook: o Fans (or Likes) o Volume of comments or activity  Bit.ly o Number of and timing of clicks (i.e. site visits)
  4. During the evening of April 7 the title and a link to a White Paper was posted within LinkedIn Groups. o 107 people accessed that paper during the three days of April 7, 8, 9 o Note the fall off of people accessing the paper during the weekend beginning April 10, showing the timeliness of social media and how keeping active, keeps a company visible  On April 14 a follow up message was sent providing excerpts of the paper and offering the link o 29 people accessed the paper over the next 3 days  On April 20 the excerpt and link was posted on a new LinkedIn Group whose name matched the paper’s topic o 37 people visited that link less than 2 hours after the new link was posted on the Group o Granularity is selected from the choices “Now/PastWeek/PastMonth” seen on chart, center left  The spikes in the graph clearly shows the affect of the outreach  In the 13 day period of time, 191 people accessed the paper via the bit.ly link