Mobile Learning In Japan
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Short presentation on the e-learning and mobile learning space in Japan.
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Mobile Learning In Japan
- 1. Mobile Learning In Japan ‐ Status Quo And Trends – by Dr. Serkan Toto Twi?er: @serkantoto
- 2. About Me Or Why I Am Here I am a • Tokyo‐based web and mobile industry consultant • Japan correspondent for TechCrunch.com • PhD in economics (“from 2 countries”) • Ex‐consultant for Japan’s biggest e‐learning startup Cerego
- 3. Agenda I: The Mobile Market In Asia And Japan II: Status Quo In Japan’s M‐Learning Market III: Japanese M‐Learning Services And ApplicaTons
- 4. I: The Mobile Market In Asia And Japan
- 6. Asia: Weak In Internet PenetraTon • Worldwide, just Africa is behind Asia • Huge potenTal Source: ITU (Interna0onal Telecommunica0on Union)
- 7. Asia: Mobile Is Everything ‐> 10 of the top 20 mobile naTons are in Asia Source: Wikipedia
- 9. Japan: Vibrant Mobile Phone Market • Home to five major cell phone makers: Sharp, Panasonic, Fujitsu‐Toshiba, NEC‐Casio, Kyocera • About 100 new cell phones per year • Nokia and Blackberry virtually unknown • Biggest megatrend now: smartphones and tablets Source: The Nikkei
- 10. Japan: Birthplace of the Mobile Web And Hotbed For InnovaTon • World‘s first mobile web applicaTon in 1999 • Full PC web browsing on cell phones • First app plagorm created in 2001 • QR codes • Online billing and payment • Offline payments through cell phones (e‐wallet) • First 3G networks • Mobile digital TV • Mobile health terminal • HD video recording • e‐book funcTon • Mobile social gaming • Commuter pass in public transportaTon • Waterproof or solar‐powered cell phones • IntegraTon with home electronics
- 11. II: Status Quo In Japan’s M‐ Learning Market
- 12. Size of DomesTc E‐Learning Market • Total Market size in 2010: US$1.36 billion, according to Yano Research • Broken down to three segments • B2B • B2C • Packaged software
- 13. Size Of B2B E‐Learning Market • Overall size: US$ 690 million • Learning Management Systems: US$ 82million • Contents: US$ 241million • Applications and services: US$ 367 million
- 14. Size Of B2C E‐Learning Market • Overall size: US$ 336 million • Contents and services: US$ 123 million • Video-based learning services: US$ 213 million
- 15. Size Of Packaged E‐Learning Sojware Market • Overall size: US$ 338million • Packaged software for computer: US$ 63 million • Games: US$ 275 million
- 16. Structure Of E‐/M‐Learning Market • Highly fragmented market • Few hundred companies active • Very few ventures, many big companies • mobile carriers • hardware makers • publishing houses
- 18. III: Japanese M‐Learning Services And ApplicaTons
- 20. Cyber University • First mobile course in November 2007 • "Mysteries of the Pyramids" was streaming video of a power point presentaTon and the professor's audio • Cell phone opTmized site at h?p://cu‐m.jp/ • But now switch to 3‐screen approach
- 23. Japan: No.1 paid educaTon iPhone app „Super Eitango“ (Super English Words) • Made by Korea‐based podotree • Features quizzes etc. for most popular 30,000 English words • Includes words most ojen used in TOEIC, TOEFL, SAT, etc. • Price sensiTve: 0.99USD
- 26. Mobile Learning Site For Feature Phones • Eigotsuke: Made by Tokyo‐based Dwango • Launched in 2005 • Focused on English sentence creaTon • Designed for adults • Basis for hit Nintendo DS game English Training: Have Fun Improving Your Skills! Source: Keitai Impress
- 27. Augmented Reality In Learning Yet To Arrive • Layar‘s Hiroshima P2 Walker • April 2010 launch • Informs visitors about the memorial park and surrounding tourist spots • Text, video and audio • Layer for iphone and Android
- 28. GPS In Learning Yet To Arrive • Keitai Kunitori Gassen (Mobile Country Conquest Ba?les) • Historical Flash Lite game focusing on ancient Japan • Players take on roles of historical figures and cooperate/fight with others to conquer 600 regions in Japan • Quizzes about Japan‘s history, depending on one‘s locaTon • Virtual coins when you prove your knowledge answering quesTons
- 29. Mobile Learning CMS • M‐Star: Made by Kanagawa‐based Terracom • Cloud‐based, suitable for all Japanese feature phones and smartphones alike • Lets you build whole m‐learning site: quizzes, surveys, contact forms, mail delivery system, etc. • Screenshot: quiz builder • Cost: 0 for setup, 660US$/month basic fee
- 30. Next‐generaTon Mobile Learning Project • Project iniTated by SojBank • Won Award of Minister for Internal Affairs and CommunicaTons in JAPAN e‐ Learning AWARDS 2009 • an integrated e‐learning system for enterprises“ „ • Sharable Content Object Reference Model (SCORM)‐compliant • Open‐source LMS as basis
- 32. Next GeneraTon Mobile Learning Project • Example: „Improving your public speaking skills“ • Lecturers: Professional Japanese anchorwomen • Each course: 40 minutes • Available on Windows PC, iPad, iPhone • Prices start at $75 per user per year for taking a course
- 33. Thank you for listening! Terima Kasih!
- 35. Sources • Slide 8: h?p://www.flickr.com/photos/cocoarmani/2059353149/