5. Advertising can be big TV
Advertising can be a utility
Advertising can be an event
Advertising can be a game
Advertising can be a community
Advertising can be so many things that the
rule book has gone out of the window
23. Copywriter
=
Copy
Art Director Creative Tech
= =
Art Code
24. Be briefed to originate ideas to solve
communications problems for our clients
Work within a creative platform - the
BIG idea and take it into a new space
Collaborate with art director / copywriter to
form multidisciplinary teams
See interesting bits of technology
to form new ideas around
Be a filter on emerging trends in technology
and share this to hopefully inspire new ideas
47. When you make a prototype as part of the
creative process, it unlocks a deeper
understanding of the idea
When you give a client a prototype, it
gives them an idea they can play with, it
somehow feels tangible and buyable
A prototype can be coded and then a film
53. Microsoft saw what the hobbyist communities
were doing with the Kinect and initially sent
the lawyers after them
Then they changed their tack when they
saw the amazing things people were
making with the Kinect
Sadly most of the things demonstrated
in the Kinect Effect ad are fiction...
Eventually Microsoft embraced the community
and provided them with help & tools