Observations on the experiential gap between communication and relationships via social media sources versus the same interactions in real life. Prepared for the second Ignite Columbus, so apologies for brevity.

1. vs.

2. <3 social media. twitter, pownce, ichat, facebook.

3. </3 social media. time, place, purpose.

4. time. disclosure, evanescence, burger king, misappropriation.

5. time. impressions, richness, stories.

6. time. flatness, non-selective, interpretation, weirdness.

7. time. frequency, geography, relationship.

8. time. unrealistic analogy, smart strategists, angry facebook.

9. place. time. Context, relationship, visceral interaction.

10. place. time. recognition, association, memories.

11. place. time. information, intent, verbiage, grace.

12. place. time. tone of voice, non-verbal cues, delight.

13. place. time. modeled presence, one-way, invasive, home.

14. place. time. LBS, aware devices, savviness, experience mediation.

15. place. time. exposure, accessibility, appropriate, physical reaction.

16. place. time. purpose. intention, trust, information, self-awareness.

17. place. time. purpose. PR, prerogative, resource.

18. place. time. purpose. intent, interest, connection.

19. place. time. purpose. personas, projections, partial interpretations.

20. place. time. purpose. thank you . @serota www.laurenserota.com