ServDes 2016

1. Public Collaboration Lab
Learning together by doing together in Camden
Adam Thorpe
Alison Prendiville
Lara Salinas
Sarah Rhodes
University of the Arts London, UK
ServDes 2016, Geographies, Copenhagen

2. Design for Social Innovation and Sustainability Network
Universities active in design research for social innovation
Staff and students as societal resource
Community context as learning environment
40 Labs | 20+ countries | 6 continents

3. How can design universities and local government work
together to improve outcomes for Citizens?
To tell us what you think and for meetings in your area visit camden.gov.uk/camdenchallenge
#camdenchallenge
By 2017 Camden’s
funding from central
government will
have been cut in half.
This means making tough
choices about funding
local services.
Talk to us about how we tackle
Camden’s financial challenge together.
Wednesday 1 October
2 to 8pm, Pancras Square Library, N1C 4AG
3pm - the Leader of the Council, Cllr Sarah
Hayward, will talk about inequality in Camden
4pm Cllr Theo Blackwell will talk about where
the council gets its money from

4. How can design universities and local government work
together to improve outcomes for Citizens?

5. Participatory action research project
• 12 months (July 2015 - July 2016)
• Funded by the Arts and Humanities Research Council (AHRC)
Pilot
• A space for experiential learning and experimentation - learning
together by doing together
• A model for a way of Local Government and Design HE working
together to be trialed and tested
Public Collaboration Lab (PCL)

6. • Increase understanding of design educations role in
supporting innovation practices within local government,
through design-led action research.
• Explore the potential for co-design to democratize public
service and policy innovation and improve public outcomes.
• Co-design evaluative frameworks for assessing the role and
impact of design in local government service reform.
• Propose means by which benefits might be scaled up and
scaled out within other contexts.
Project aims

7. Project structure

8. Finding synergy between design universities
and local government
“predefined and incorrect”
“dependent on political will”
“do the wrong things really well”
“desk based research”
“secondary research”
“quantitative research”
“human centred”
“primary research”
“collaborative”
“the WHAT is predefined”
“almost no possibility for going back to ask why”
“need for prototyping and piloting”
“need for piloting with service users
and council members
i.e. ward councilors and cabinet members”
“not so good at the beginning and the
end - discover and evaluate”
“good at delivery”
“we don’t allocate enough time to
develop a rich picture to discover what is
really happening on the ground –
therefore we don’t do measurement and
evaluation well”

9. Finding synergy between design universities
and local government

10. Finding synergy between design universities
and local government

11. Finding synergy between design universities
and local government

12. Finding synergy between design universities
and local government

13. Finding synergy between design universities
and local government

14. Finding synergy between design universities
and local government

15. Home Library Service
Camden Council
Public Collaboration Lab

16. Background
• Camden is one of the London Boroughs hardest
hit by Central Government Cuts.
• By 2018 the Council must reduce its budget by
£70 million.
• To achieve these savings it is reviewing its
services including the Home Library Service.
• The current Home Library services 350 to 500
homebound users.

17. Project
• Seven month project with seven
MDes Service Design Innovation students.
• To explore ways in which the HLS could be a
more dynamic service for the Council and its
users, in light of central government cuts.

18. Design Ethnography

19. Co-Discovery

21. Values of the Home Library Service

22. Values of the Home Library Service
• Home Delivery of knowledge and
information.
• Leisure and entertainment.
• Connection between Social Care and
the HL team.
• Communication with users around
interests rather than just need.
• HLS is informally crossing Council
Silos.

23. Workshop 01

24. 5/24/16

25. Workshop 01
Areas for Attention
1.Opportunity for a new
model of Adult Social Care.
2.Increase the number of
Volunteers.
3.The introduction of
technology.
4.Less back-stage more front stage.

26. Development of a Digital Platform to
profile the readers and their interests.

27. Workshop 02
Service Scenarios based on the
Digital Platform.
1. Development of interest driven
ASC.
2. Service built around trust and
familiarity.
3. Building capacity through
volunteers.
4. Technology to share knowledge
and information.

28. Wellbeing Preventative Service
Service Scenarios based on the
Digital Platform.
1. Mitigating social isolation with
group activities & Volunteer
schemes.
2. Information, advice & sign-
posting to maintain
independence.
3. Low level practical interventions
that can help older people to
remain living at home.

29. External Workshop 03
Actors, Agendas,
Indicators& Assets.
1.Camden Council.
2.Energy Companies.
1.Third Sector
2.CCCG & Public Health
Camden & Islington.

30. Local Government
• Engagement with front line staff to explore change.
• Demonstrating the intangible value of the HLS to
Council officers and the Transformation Team.
• Understanding potential future HLS users within
Camden’s elderly community.
• Exploration of possible service opportunities through
technology, volunteers and as a new form of Adult
Social Care.
• Service opportunities fed into a consultation
document that was delivered to the Cabinet office in
mid-October.

31. Service Transformation
• People are the focus of the delivery.
• Outcomes for people take priority.
• Frequent users of public services are
encouraged to make better choices.
• Costs are mitigated and designed to facilitate
multi-agency provision.
• Silos and duplication are eliminated.

32. Thank You

33. What can design do?

34. Evaluating the projects

35. Evaluating the projects