Friendticker is a location-based mobile marketing platform that puts brands in front of customers by adding virtual check-ins to their brand or venue. Friendticker gives real-life value to a customer's mobile actions beyond the gaming aspect of first generation virtual check-in technology.
2. What is Friendticker?
For Businesses For Consumers
An easy real-time
Interactive, location Real world benefits
based marketing for mobile actions 2
channel
What's new and different?
Friendticker is a tool for advertisers and marketers in order to increase and retain
brand interaction and thus loyalty for mobile campaigns
– plus keeping the fun for consumers.
06.04.2010 friendticker.com
3. The loyalty mechanism: Example
Flughafen
Berlin-Bra
3
Get your benefit
from a brand – e.g.
Check in on any a real football!
location in your Collect 4 ft (Example:
city with Check-ins Vouchers.
iPhone App and receive Share your Coupons,etc)
an ITEMs success among
Friends on
Facebook
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4. Benefits for easyJet
Brand interaction Customer acquisition Customer loyalty
4
Customer uses the mobile Get new customers by offering Give amazing incentives to your
phone to interact with your cheap flights in the city (Shops, existing customers for virtual
brand Restaurants, Bars, etc.) check-ins at your airports
Sharing the brand among social
networks
Location-based and contextual advertising
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5. Loyality mechanism: benefits along the value chain
ITEM is User signs in User performs User User is
promoted on FT for ITEM ITEM rules receives ITEM rewarded
(Check-in)
T-Shirts
5
BENEFITS FOR BRANDS
Customer CPM Customer
CPM brand Customer list
interaction brand list leads
exposure CPM
CPM exposure CPM
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6. Campaign types
O
P
T Digital punch cards (e.g. “Check in 5 times, get a
I
O
benefit provided by Partners”)
N
1
O
P
T ITEM as Raffles (e.g. “each x Check-in has
I
O the chance to win a price”) 6
N
2
O
P
T
I ITEM for Special Event promotions
O
N
3
O
P
T
I Specials for the user who checks in most often.
O
N
4
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8. The „mobile“ problem we address for brands
Situation:
• Brands want to stay connected with customers on any platform. And today more
and more of their customers are mobile.
Problem with existing mobile marketing:
• Traditional mobile marketing campaigns are ineffective and inefficient
• There is no interaction and feedback from consumers to achieve traceable results
(success measurement is needed)
8
• So far, there is no benefit for the user when using Mobile Marketing instruments –
this is why they don’t use it
• Setting-up a own geo-relevant service is costly and requires detailed knowledge of
referring technologies
• Until recently: the mobile channel had no big reach
• These things have changed!
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9. Contact
Dr. Florian Resatsch
resatsch@servtag.com
servtag GmbH
Chausseestraße 16 9
10115 Berlin
Germany
www.servtag.com
twitter.com/friendticker
06.04.2010 Servtag