1.
Information

2.
What is Friendticker?
For Businesses For Consumers
An easy real-time
Interactive, location Real world benefits
based marketing for mobile actions 2
channel
What's new and different?
Friendticker is a tool for advertisers and marketers in order to increase and retain
brand interaction and thus loyalty for mobile campaigns
– plus keeping the fun for consumers.
06.04.2010 friendticker.com

3.
The loyalty mechanism: Example
Flughafen
Berlin-Bra
3
Get your benefit
from a brand – e.g.
Check in on any a real football!
location in your Collect 4 ft (Example:
city with Check-ins Vouchers.
iPhone App and receive Share your Coupons,etc)
an ITEMs success among
Friends on
Facebook
06.04.2010 Servtag

4.
Benefits for easyJet
Brand interaction Customer acquisition Customer loyalty
4
 Customer uses the mobile  Get new customers by offering  Give amazing incentives to your
phone to interact with your cheap flights in the city (Shops, existing customers for virtual
brand Restaurants, Bars, etc.) check-ins at your airports
 Sharing the brand among social
networks
Location-based and contextual advertising
06.04.2010 friendticker.com

5.
Loyality mechanism: benefits along the value chain
ITEM is User signs in User performs User User is
promoted on FT for ITEM ITEM rules receives ITEM rewarded
(Check-in)
T-Shirts
5
BENEFITS FOR BRANDS
Customer CPM Customer
CPM brand Customer list
interaction brand list leads
exposure CPM
CPM exposure CPM
06.04.2010 Servtag

6.
Campaign types
O
P
T Digital punch cards (e.g. “Check in 5 times, get a
I
O
benefit provided by Partners”)
N
1
O
P
T ITEM as Raffles (e.g. “each x Check-in has
I
O the chance to win a price”) 6
N
2
O
P
T
I ITEM for Special Event promotions
O
N
3
O
P
T
I Specials for the user who checks in most often.
O
N
4
06.04.2010 friendticker.com

7.
friendticker in the press
7
06.04.2010 friendticker.com

8.
The „mobile“ problem we address for brands
Situation:
• Brands want to stay connected with customers on any platform. And today more
and more of their customers are mobile.
Problem with existing mobile marketing:
• Traditional mobile marketing campaigns are ineffective and inefficient
• There is no interaction and feedback from consumers to achieve traceable results
(success measurement is needed)
8
• So far, there is no benefit for the user when using Mobile Marketing instruments –
this is why they don’t use it
• Setting-up a own geo-relevant service is costly and requires detailed knowledge of
referring technologies
• Until recently: the mobile channel had no big reach
•  These things have changed!
06.04.2010 friendticker.com

9.
Contact
Dr. Florian Resatsch
resatsch@servtag.com
servtag GmbH
Chausseestraße 16 9
10115 Berlin
Germany
www.servtag.com
twitter.com/friendticker
06.04.2010 Servtag