Building a brand involves more than just having a logo or website. It's about building something of value. Slides from BarCamp Orlando 2014

1. Branding for
Success
David Yarde
Sevenality
@dsmy
!

2. @dsmy
Branding Verb
To do, execute on a
foundation, to leave a
mark or legacy.

3. It isn’t your logo, or your website.

4. It’s You and your ability to execute on
what you said you would do.
@dsmy

5. When it comes to branding, there is no room for complaining
about being self-funded or not having resources.

6. Customers don’t care.
It isn’t their fault. They’ve been taught to make
comparisons and then pick a choice.

8. Within that moment your branding fails to
execute, your competitor will win.

9. It’s more than just making money. Having a business is
about building something that has value.
@dsmy

10. Brands that have value are considered assets.

11. Assets are built over time by ignoring short term
distractions in favor of a much bigger
long term vision and strategy.
@dsmy

13. What are your skills?
What are you known for?
Where can you provide the most value?

14. Thanks!
@dsmy
@sevenality