Design thinking is a powerful way to sift through hundreds of ideas in a short period of time. When applied to social impact, nonprofits can gain the ability of clarity and focus that can be applied to marketing strategies, brand advertising campaigns, and donor engagement. Special thanks to the AIGA Orlando chapter for allowing me the opportunity to facilitate this design thinking workshop with such an amazing group of individuals.

1. Making Change With
Design Thinking
Driving Change Through Creative and Innovative Experiences
David Yarde
SEVENALITY
MINIMUM LOVEABLE BRAND #AIGAORL_CHANGEMAKERS2019

2. Welcome.
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3. Let’s Get
Acquainted!
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4. ‘The sun shineth; the land is
green; and the people are
strong and creative’.
Learn more about David here!

5. Before We
Get Started
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6. Learn to say
no to ego.
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7. We aren’t as rational
as we think we are…
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8. Things We’ll Need
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9. An Open Mind
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10. A Spirit Of Curiosity
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11. Empathy Not Sympathy
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12. What Are Your
Biggest Challenges?
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13. What Are Your
Consumers Biggest
Challenges?
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14. The Collective
Experience
ACTIVITY
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15. So Why Is It Hard To
Get Noticed?
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16. Intro To Design
Thinking
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17. In short, design thinking is an action-
oriented approach to generating creative
solutions to complex problems.
INTRO TO DESIGN THINKING
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18. DESIGN
THINKING
INDUSTRIAL
DESIGN DRIVEN
INNOVATION
DRIVEN
COMPUTATIONAL
DESIGN
INNOVATION AT
SCALE DRIVEN
CLASSICAL
DESIGN
INTRO TO DESIGN THINKING
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19. Design Thinking
Principles
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20. • Empathy
• Exploration
• Materialize
• Iterate & Re-iterate
DESIGN THINKING PRINCIPLES
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21. Empathy

22. Engage with and observe the
people you aim to connect
with and serve.
DESIGN THINKING PRINCIPLES: EMPATHY
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23. Understand their needs, find what is
important to them before you even talk
about the end product or solution
DESIGN THINKING PRINCIPLES: EMPATHY
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24. Empathize with
your users.
DESIGN THINKING PRINCIPLES: EMPATHY
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25. Understand their goals, pain points, and
motivations to create products that
meet their needs and empower them.
DESIGN THINKING PRINCIPLES: EMPATHY
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26. PAINS
Fears, frustrations, past experiences
GAINS
Benefits, wants, and needs
THINK AND FEEL?
What do they
RESPONSIBILITIES?
What are their
INFLUENCES?
What are their
SAY AND DO?
What do they
Loveable Empathy Map
First time around, give yourself
a little kick of empathy.
Second time around, apply that
empathy to your community.
Download a copy of the
Loveable Empathy Map
DAVIDYARDE.COM

27. _______ needs a way to
_______ so that _______
DESIGN THINKING PRINCIPLES: EMPATHY
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28. The user needs a way to do
something that addresses their
need(s) so that they can benefit
DESIGN THINKING PRINCIPLES: EMPATHY
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29. Exploration

30. The goal is quantity and
diversity of ideas, not quality.
DESIGN THINKING PRINCIPLES: EXPLORATION
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31. Exploring options and generating a wide
variety of ideas is essential to arriving at
innovative solutions.
DESIGN THINKING PRINCIPLES: EXPLORATION
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32. DAVIDYARDE.COM
30 Circles 30 Seconds
How many ideas can you
generate using just these 30
circles?
Ready? Set? Go!
DESIGN THINKING PRINCIPLES: EXPLORATION
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33. Materialize

34. Investing too much in a prototype means
that it is already too polished, and usually
its creators too emotionally attached, to
incorporate significant feedback.
DESIGN THINKING PRINCIPLES: MATERIALIZE
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35. The goal of this phase is to understand
what components of your ideas work,
and which do not.
DESIGN THINKING PRINCIPLES: MATERIALIZE
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36. In this phase you begin to weigh the
impact vs. feasibility of your ideas
through feedback on your prototypes.
DESIGN THINKING PRINCIPLES: MATERIALIZE
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37. Iterate & Re-iterate

38. The focus here is to create a model that
enables the ability to deliver a solution in
an economically viable and scalable
fashion.
DESIGN THINKING PRINCIPLES: ITERATE & RE-ITERATE
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39. Put your prototype in front of real
customers and verify that it achieves
your goals.
DESIGN THINKING PRINCIPLES: ITERATE & RE-ITERATE
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40. Has the users’ perspective during
onboarding improved? Has it stayed the
same? Observe what changes.
DESIGN THINKING PRINCIPLES: ITERATE & RE-ITERATE
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41. Reflection

42. Where are you/
we going?
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REFLECTION

43. How are you/we
getting there?
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REFLECTION

44. Applying Design
Thinking

45. The Power of
Storytelling
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APPLYING DESIGN THINKING

46. What is the story
you’re telling yourself?
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APPLYING DESIGN THINKING

47. How are you delivering
your stories?
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APPLYING DESIGN THINKING

48. Now Go Out and
Make Change!
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APPLYING DESIGN THINKING

49. Questions? Struggles?
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Shoot me a message or connect with
me on your favorite platform below!
Instagram: @thedsmy
Twitter: @dsmy
Facebook: @thedsmy
LinkedIn: @davidyarde
E-mail: hello@davidyarde.com
Web: davidyarde.com

50. BONUS RESOURCES
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Feeling As If You're Throwing Spaghetti Against
The Wall In Your Branding Efforts?
Wondering Why Your Brand Isn't Getting The
Love You Think It Should?
Download your copy of 3 Reasons Why You're
Brand Isn't Lovable
3 Reasons Why You're
Brand Isn't Lovable